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Women’s Health ME announces Next Fitness Star

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Women’s Health Middle East, in association with the National Health Insurance Company – Daman and their ActiveLife initiative, has announced the winner of the region’s first campaign for the Next Fitness Star. In a search for the UAE’s ultimate fitness personality, the title has been awarded to Heba Abel Gawad, who was selected by readers from among five finalists during a two-month online voting campaign and workout series. Heba, 32, from Egypt and Spain, is a former two-time Olympic athlete, NeuroPilates instructor and fitness educator who specialises in targeting the brain and nervous system to get the most out of the body. Heba is starring in her own fitness DVD, which will be given away with the next issue of Women’s Health Middle East – out on October 1, 2014.

“We are so thrilled to announce Heba as Women’s Health Middle East’s Next Fitness Star!” says Yi-Hwa Hanna, Editor-in-Chief, Women’s Health Middle East. “All of the finalists were amazing candidates and it was an exciting and tough competition, but we can’t wait to share Heba’s incredible workout with the region. She’s an inspiration.”

Heba, the Next Fitness Star winner adds, “This competition has been an amazing opportunity for me to be a part of, and I feel very grateful and supported by everyone who voted for me. It’s a great honour to be part of the movement in the Middle East to promote a healthy lifestyle, and it’s been really great meeting the four other finalists who are all stars.”

Men’s Health Urbanathlon to debut in the UAE

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The Men’s Health Urbanathlon, presented by Daman’s ActiveLife, has announced its first ever event to be held in the region, coinciding with the launch of Men’s Health Middle East earlier this month. With the Urbanathlon already held in over 25 countries across six continents, the 10km obstacle race is set to be held at Yas Marina Circuit on October 24, and will be a test for elite athletes and weekend joggers alike.

“I’m delighted that we’re able to kick off Men’s Health in the region with such a flagship event as the Urbanathlon,” says Andrew Nagy, Editor, Men’s Health Middle East. “The thing to remember though, is that this isn’t just for elite athletes, it’s a test thrown out to people of all fitness levels and I’m certain that it’s set to become a firm fixture in our annual fitness calendar.”

Nick McElwee, Sales and Marketing Director of Yas Marina Circuit adds, “We are very pleased to add the Urbanathlon to our extensive health and fitness calendar at Yas Marina Circuit. It is exciting to be part of the first Urbanathlon held within the UAE and it adds a new dimension for our health and fitness community to engage with. In particular, we are keen to encourage corporates to take up this challenge and see if they are tough enough, we think company engagement in health programmes is key to a healthier Abu Dhabi.”

With a dedicated website – www.urbanathlonme.com – participants can register for AED250 per person or AED800 for a team of four to undertake the fitness challenge.