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Katch and Quintessentially announce new partnership
/in Account win, Featured /by Suad AshimiKatch International has been appointed by luxury management and concierge service, Quintessentially Lifestyle UAE to work as a business, marketing and communications consultant. The agency will work hand-in-hand with Quintessentially Lifestyle to enhance the already premium client services available as well as growing extensive partnership on a local as well as a global scale.
“This is a very exciting time for Quintessentially UAE and Katch,” says Georgie Woollams, Founder, Katch International. “We are delighted to be working with such a successful global brand and look forward to being part of the next Quintessentially UAE chapter.
Katch International Appoints Engagement Director
/in Featured, Movers & Shakers /by Suad AshimiCommunications agency Katch International has appointed Vix Machin to the role of Engagement Director. With over ten years of experience in PR, events and marketing within the MENA region as well as Europe, Vix has worked with local and international brands including Lionsgate Films UK, StudioCanal, Burj Al Arab and Shangri-La Abu Dhabi. In her new role, she will work across a number of accounts, head up the PR team and work hand in hand with the company’s founder, Georgie Woollams.
“We’re very excited to have Vix on board at Katch as she brings both local and international experience to head up the PR team,” says Georgie Woollams, Founder and Managing Director, Katch International. “Vix has a great reputation amongst her piers and continues to grow as a valued member of the communications landscape in the UAE.”
Vix adds “Katch has an excellent reputation in both Dubai and London. The team is responsible for so many success stories in the UAE and I’m so happy to now be a part of it. Katch works across so many sectors from consultation to events to digital and design as well as communications and I’m very eager to grow my experience across them all.”
Katch wins SampleMe
/in Account win /by Emily Churchill-OwenKatch International has been appointed by SampleMe to launch its new app into the UAE market. A customer engagement and feedback app, SampleMe offers brands the ability to engage with consumers as they experience their services, allowing for immediate feedback and opinions. Katch will be utilising its full range of expertise, including design and branding, PR and communications, digital strategy and marketing, in order to ensure maximum impact and consumer engagement for the new brand.
“SampleMe is an innovative new concept that will offer fantastic benefits to the consumer and transform the way venues and brands are able to connect and interact with their target audience,” says Georgie Woollams, Founder, Katch International. “Katch is proud to be working with such a creative team on a project that will provide unprecedented levels of rewards and engagement marketing. We look forward to working with SampleMe throughout the UAE and beyond.”
Katch International to launch The Atrium
/in Account win, Featured /by Emily Churchill-OwenKatch International has been appointed by Habtoor Hospitality to launch The Atrium at Al Habtoor City. Located in the centre of the new luxury lifestyle destination, on the banks of the Dubai Water Canal, The Atrium will be home to seven restaurants and bars split over five levels, each with distinct personalities and brands. Katch will be responsible for ensuring local and regional awareness of the new venues, as well as providing a comprehensive launch strategy.
“The Atrium represents a new caliber of dining enjoyment in Dubai and we are proud to partner with them on their launch,” says Georgie Woollams, Founder, Katch International. “The variety of styles and cultures across the venues is a fitting reflection of the diversity that has shaped the United Arab Emirates and will offer a dynamic array of choices to dazzle visitors and residents from all over the world. We look forward to unveiling these fabulous concepts that will cement Al Habtoor City as the ultimate destination for luxury entertainment and dining.”
Katch to promote MEFCC
/in Account win, Featured /by Emily Churchill-OwenThe Alliance, organisers of the Middle East Film and Comic Con (MEFCC), have formed a strategic partnership with Katch International to help promote MEFCC 2016. The event will take place from April 7 – April 9, 2016 at the Dubai World Trade Centre and aims to attract fans, cosplayers, enthusiasts, industry leaders, artists, writers, directors and entrepreneurs from across the Middle East and beyond.
“The Alliance and Katch International first worked together for GAMES 15 and it has been one of the most fruitful and enjoyable partnerships we’ve had,” says Georgie Woollams, Managing Director, Katch International. “We are delighted to continue to become an extension of their team and we’re here to ensure that the 5th anniversary of MEFCC becomes not just the most exciting one to date, but the most successful as well, in terms of tapping into all possible channels to reach the target market, both old and new.”
Arafaat Ali Khan, Director of Communications, The Alliance, adds “We’re ramping up every aspect of our communications for the 5th anniversary of MEFCC. We’re really looking to take over the proverbial airwaves around the con and this means expanding our team in every facet of the business. Katch played an integral part in our PR success last year and we’re happy to have them as part of our larger team for MEFCC 2016.”
Katch wins watchmaker account
/in Account win, Featured /by Michelle J KuehnTAG Heuer has appointed Katch International to handle all of the Swiss Avant-Garde watchmaker’s PR activities in the region.
“Katch International is proud to be appointed as the TAG Heuer PR agency,” says Ben Kershaw, Client Services Director, Katch International. “TAG Heuer, part of the LVMH Group, has a unique and innovative heritage that Katch will be capitalising on to create campaigns with lasting impact.”
Katch secures new restaurant account
/in Account win /by Emily Churchill-OwenKatch International has been selected to handle PR for Mazaher, a new Lebanese restaurant located in the Dubai World Trade Centre. The agency will be handling all PR, social media and design requirements for the restaurant, which aims to cater for a range of guests with a menu designed by Chef Ibrahim Ayoub.
“Mazaher is a home-grown brand from the same team behind our current and long-standing clients Provocateur and El Sur,” says Ben Kershaw, Client Servicing Director, Katch International. “We are very grateful for their trust and we look forward to creating an impactful launch campaign with them that will demonstrate the hard work and expertise every team member has been putting in this project to make it one of Dubai’s most respected and established Lebanese restaurants.”
Katch International signs Inka
/in Account win, Featured /by Michelle J KuehnInka Restaurant & Lounge has appointed Katch International as its communications agency. Located in Sofitel Hotel, Downtown Dubai serves Peruvian cuisine in an Art Deco setting and is nestled right alongside the Burj Khalifa. Katch will be responsible for all PR and handing the restaurant’s social media campaigns.
“Katch International is delighted to announce our partnership with Inka Restaurant & Lounge, and is looking forward to helping it gain the reputation it deserves,” says Ben Kershaw, Client Services Director, Katch International. “With the combination of an exquisite Peruvian menu, exclusive views of the city, a wide selection of excellent drinks and theme nights, plus a top-notch team, this venue is definitely an exciting addition to the culinary and nightlife scene of Dubai. We are proud to be part of the team working towards its success.”
W Doha Hotel re-signs Katch
/0 Comments/in Account win /by Michelle J KuehnKatch International has been reappointed as the PR and communications partner for the W Doha Hotel & Residences for its second year. Having been recently named Favourite Middle East Hotel for Business Travel by The Conde Nast Traveller Readers’ Choice Awards, Katch will continue to promote the hotel’s vision to the Middle East market through PR management and media relations.
“We are delighted with the continued trust of the W Doha Hotel & Residences,” says Ben Kershaw, Client Servicing Director, Katch International. “The W remains the most happening place in Qatar and we will definitely be supporting their vision of maintaining this position in the market through wow campaigns that create a lasting impact.”
Clara De Lama Daageh, Director of Marketing, W Doha Hotel & Residences adds, “W Doha has thoroughly enjoyed working with Katch International and we look forward to another successful year of bench marking hospitality standards. It is an exciting time, with a plethora of plans for the upcoming year and it is important to have creative, goal-oriented and go-getter partners like Katch by our side.”