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Facebook launches Workplace

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Facebook has announced the launch of its new business-connecting tool Workplace, to help organisations and employees collaborate across the MENA region. Workplace will serve as a communications platform that will include familiar Facebook features such as; news feed, groups and messages, as well as dashboards with analytics and integrations, which is a new Workplace-only feature.

“Facebook has spent its first 12 years connecting people in their personal lives. With Workplace, we are now able to help users improve productivity through collaboration on a platform that they are already familiar with,” says Jonathan Labin, Head, Facebook MENA. “We now want to help companies in the MENA region build connections between co-workers and transform how teams work together. Organisations are stronger and more productive when everyone comes together.”

Vipen Sethi, CEO, Landmark Group adds “For a large and diverse company like ours, Workplace is an ideal solution for our employees to connect and collaborate faster and more efficiently across teams and regions. Landmark employees also have the option of using the Workplace App in Arabic, which is especially great for Arabic-speaking team members.”

Instagram celebrates five-year anniversary

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Instagram celebrated it’s five year anniversary this week in Dubai, with a projection on the Burj Al Arab. Amy Cole, Brand Development Lead, EMEA and Instagram’s sixth employee, came to the Emirate to take part in the company’s 12th Worldwide InstaMeet. The celebrations follow Instagram’s recent announcement that it will make advertising available to more businesses, allowing marketers in the MENA region to share ads with Instagram’s community of 400 million members worldwide.

“People are communicating visually and using images to experience the world around them, and this is incredibly true in the UAE and Middle East,” says Amy. “With the high smartphone penetration in the region, these devices in our pockets have caused a shift in communication, from words to images. With 80 million photos posted to Instagram every day, if something is happening, it’s likely being captured on Instagram.”

Jonathan Labin, Head of Facebook, MENA, adds “People come to Instagram to experience the world through images, find inspiration and connect through shared passions. This backdrop sets Instagram up to be a powerful mobile advertising platform for businesses and marketers globally. Our launch partners have already inspired people with their creative storytelling, and we’re excited to see what else brands in the Middle East and North Africa will bring to the community.”