HOT Media Publishing will launch new Dubai guide, DXB City Expert on December 2, 2015. The new 80-page monthly guide will be available to dnata Travel customers with a circulation of 40,000 copies and will showcase Dubai’s must-have visitor experiences to inbound tourists through its print and digital versions.
“As a large travel company in the Middle East, dnata Travel welcomes over 3 million visitors to Dubai each year. It’s almost impossible to travel to Dubai without enjoying the services of one of dnata’s entities – even if you didn’t book with one of our international travel agency and holiday brands, you could be greeted on arrival by our Marhaba services, transfer to your hotel in one of our chauffeured cars, explore Dubai on one of our City Sightseeing buses, or enjoy one of our market-leading activities booked through Arabian Adventures,” says Iain Andrew, Divisional Senior Vice President, dnata Travel. “We love Dubai, and we want to make sure our guests love our home as much as we do. That is why we are launching the ultimate tourist guide to Dubai exclusively for our customers. DXB City Expert will be an edit of the city’s best restaurants, activities, events, shopping and tours, and will be handed and emailed to our customers. The guide’s monthly frequency, and vastly experienced editorial team, will ensure DXB City Expert is always up to date with the latest additions to this uniquely brilliant city of ours.”
Victoria Thatcher, Managing Director, HOT Media Publishing adds, “Following the ongoing success of World Traveller magazine, HOT Media is delighted to once again partner with dnata Travel to produce a publication for its customers. As we approach our 10th year of publishing in Dubai, we can’t wait to launch this exciting guide and ensure that dnata’s customers maximise their holiday experiences in our favourite city. DXB City Expert will showcase all that Dubai has to offer in a monthly format and will give Dubai’s tourism stakeholders unprecedented access to affluent Dubai visitors. The guide will reach visitors via multi platforms, both offline and online but, more importantly, it will reach them before they have even made it to their hotel, giving advertisers the chance to make a lasting first impression.”