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Cheil MENA wins with #BeFearless campaign

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Cheil MENA and several other Cheil Global offices including HQ in Seoul, Germany, UAE and Russia, have been awarded for their contributions to the global #BeFearless campaign. #BeFearless is part of “Launching People”, an overarching campaign, in a search for innovative ideas that can demonstrate how powerful technology can be when it comes to solving real challenges that society faces. By using Samsung’s innovative VR technology to help people conquer their fears by simulating similar environments, the campaign was awarded Bronze in the PR category at The Spike awards; Asia’s oldest awards for excellence in creative communications and managed by Lions festivals.

The #BeFearless campaign also took a Gold Lovie in Mobile & Applications: Experimental & Innovation at The Lovies Awards as well as winning the People’s Choice award in that category. It also scooped up a Silver Lovie in Mobile & Applications: Best Practice category.

“Cheil MENA is proud to be recognised amongst its global Cheil Worldwide counterparts for work in new technology and digital application but more so, we are proud to be able to help create something that has the potential to do good for so many people trying to overcome their fears in life,” says Keesoo Kim, President and Head, Cheil MENA RHQ

Wassim Daniel joins Cheil MENA

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Cheil Middle East and North Africa(MENA) has appointed Wassim Daniel as its new Chief Growth Officer. Wassim brings with him 15 years of experience in top multinational companies in the GCC and Levant area. Most recently, Wassim established FP7-McCann in Iraq and previously was Growth and Development Director for MCN in the Levant region.

In his new role, Wassim will look to diversify the extensive client portfolio at Cheil MENA and will work closely with the agency’s headquarters in Seoul to support global clients looking for greater market share in the Middle East. He will also work with the digital team to promote its new services in programmatic media across the current client portfolio which includes; Etihad, Samsung, du, Coco Cola and Renault, identifying new opportunities for the experiential and retail marketing divisions.

“Cheil MENA is taking on the legacy networks with the kind of ideas that transcend discipline and the traditional ways of advertising,” says Wassim. “It has recognized strengths in technology, retail experience, digital solutions and events, which support its offering as a full service agency. There is a real movement happening at Cheil and I am very proud to be part of the executive team driving its expansion.”

Keesoo Kim, CEO, Cheil MENA adds, “Through his experience in the industry, Wassim will add tremendous value by helping introduce domestic clients to Cheil’s global vision for Ideas that Move and to Cheil’s global network of experts that develop cutting-edge solutions to clients’ business problems.”

Cheil unveils Samsung campaign on Sheikh Zayed Road

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Cheil MENA, a communications partner of Samsung Electronics, has unveiled a three-month integrated campaign on the Sheikh Zayed Road, which includes a digital billboard that will display consumer-generated content to promote the photographic capabilities of the new Samsung Galaxy S5.

The ‘Super Selfie’ campaign encourages Samsung Facebook fans to upload their personal photos onto the social media platforms, and those with the most shares and likes will be streamed onto the screen via the purpose-built billboard. The billboard is located on Sheikh Zayed Road facing the Dubai Garden Centre and consumers can upload their selfies until September 30, 2014.

“We wanted to create an idea that would move people into action whilst achieving significant awareness for the new phone,” says Nitin Baweja, Account Director, Cheil MENA. “The partnership with the Dubai Municipality has been a one-off opportunity to push the boundaries like no other brand has ventured to do before, for which we are grateful.”

Omar Al-Jabi, Creative Director at Cheil MENA adds, “We wanted to invite our audience to explore the capabilities of Samsung Galaxy S5 by capturing their best sides and sharing what they love. This campaign is designed to provide people with a platform where they can share their fun moments and be given the opportunity to be seen by the world.”

Dentsu Aegis Network to offer ICUC

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Dentsu Aegis Network has further consolidated its presence in the communications space by offering social media moderation and management specialist ICUC in the UAE. Founded in 2002, ICUC provides content moderation, community management and reporting insights to support brands’ media strategies in the digital space.

“The social media world is evolving and changing daily, and a brand can no longer have a social media presence without needing protection,” says Audrey Soler, Business Development Manager, ICUC. “With the launch of ICUC in the UAE, we can help brands moderate and monitor their social conversation in both Arabic and English. Social networks, blogs and video-sharing sites like YouTube are great vectors in the region but this is just one aspect of social strategy. Whilst brands need to engage with their consumers 24/7 through strong social customer care, managing online reputation by keeping negative social content at bay is equally important. With 12 years of experience in online risk mitigation, ICUC delivers peace of mind and insurance for our clients and their social presence.”

Michael Nederlof, CEO of Dentsu Aegis Network MENA adds, “There is an ideal match between ICUC’s real-time social media services and our clients’ growing needs across the social media landscape. Brands will now understand consumer opinions and monitor product campaigns and competitors in real-time, to make better business decisions and maximise return-on-investment.”