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In The Hot Seat – Jonathan Shillington

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Jonathan Shillington, Managing Director at Grayling Middle East, offers his advice to leaders in the communications industry and discusses how agencies must adapt to their environment in the Middle East…

Name: Jonathan Shillington

Age: 45

From: United Kingdom

Current Job Title: Managing Director, Middle East, Grayling

When did you first arrive in Dubai?

I have worked in Dubai since 2012, but only fully moved here in June. I am currently getting to know Dubai from a different perspective as a new resident, with my family – which is very different from flying in and out for work!

Where did you work prior?

I was Managing Director of Grayling’s business in Qatar, and for several years led an embedded team of advisers at Qatar Foundation’s communication directorate. Before that I was the head of Grayling UK’s Corporate and Financial practice in London. I started my career in London, working in marketing for a fund management company.

What were your first impressions of the media industry in the Middle East?

Coming from London, which has such a diverse, investigative and questioning media tradition, it did take a while to understand and appreciate some of the differences in the two media landscapes. What works in London does not necessarily work in Dubai, Doha or Muscat. Too many expats come here expecting to impose their home country’s ways of doing things, without taking the time to develop an understanding of the cultural differences and attributes of each country in the GCC and wider Middle East.

How has your opinion changed?

As economic conditions have become tougher in the last year due mainly to falling oil prices, communications and marketing budgets have tightened across the board in the GCC. Organisations are demanding more and more from PR – and are having to really demonstrate the tangible benefits of communications to their boards – usually in terms of proving how it is ultimately benefiting the bottom line. Helping clients to gain an increased share of voice by comparison to their competitors for the right reasons is key to what we do. This isn’t about lots of press releases every week or social media posts every day, but it is about ensuring the delivery of really great content and developing real understanding and relationships with people. This is about listening to and talking with your audiences as well as being as transparent as possible about how you conduct your business.

Tell us about your current role…

I am the Managing Director for Grayling’s business in the Middle East – responsible for all aspects of our PR business in this region. Absolutely key to what I do is making sure we provide the best possible service to our clients. We have long established offices in Dubai and Doha, and last year we opened an office in Muscat. Last week, we signed an exclusive affiliation agreement with PGt Advertising in Tehran, which is an exciting development for us as Iran becomes increasingly open for international business.

What challenges do you face?

You have got to be able to multi-task and keep calm under pressure. When I started out in the mid-90s you would tend to finish work at 6pm and that would be it until the next day. Now it is pretty much non-stop – you are on call 24/7. If you are not able to check your emails in the evening and on the weekend, PR probably is not the right career for you.

At the same time you have to be disciplined about organising your time so you can manage a decent work/life balance. You have certainly got to be flexible, as you never quite know what each day will bring, no matter how much you plan ahead!

What’s the most rewarding part of your job?

Doing great work for clients, which is acknowledged by them is always fulfilling. At the same time, seeing our advice or work actually make a difference in terms of the desired outcome for the client is also very rewarding. Working with a team of people that are positive, keen to learn and willing to go the extra mile for the company and our clients is also key. We are lucky to have an incredibly bright, talented and diverse team here at Grayling, and a really positive and respectful culture – which is actually not as common as it should be, agency-side.

What do you think is the secret to successful leadership?

Leaders should not only be prepared to take responsibility and make difficult decisions, but they should also empower their teams, rather than micro-manage them. Being approachable and doing, not just talking, is also so important. Providing clear guidance on what is expected of your team and what the company is trying to achieve is also vital. People need to understand what they are working towards, and how the business is performing. I try to encourage colleagues to come forward with ideas and, if necessary, question things that they don’t feel are quite right. Everyone should have a voice and feel they are valued and respected.

What advice would you offer to someone looking to start a career in media in the UAE?

Read a lot. make sure you understand the media landscape across the country and develop your writing skills either in Arabic or English (or both, if possible!). Get creative with your job applications, and be tenacious. Do not just email over your CV. Do your research on the firm before contacting them and find out what they are working on – and think through how you can actually help them in a way that will get you noticed. It is all about getting your foot in the door. Once your foot is in the door and you do a good job, you will be up and away.

In The Hot Seat – Jerome Mouthon

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Founder of Buzzeff, Jerome Mouthon, tells Team TMN about his views on the media industry in the region, as well as the things that he believes make a successful leader…

Name: Jerome Mouthon

Age: 45

From: France

Current Job Title: Founder of Buzzeff

When did you first arrive in Dubai?
I’ve been here since 2013, when we first opened a Buzzeff office in Dubai, after establishing the company in Morocco in 2011. I split my time between both locations, in order to oversee the business in the region. Dubai has opened up so many opportunities for Buzzeff – it’s a very exciting market and I’m glad to be a part of its dynamic advertising industry.

Where did you work prior?
I have been a serial entrepreneur for approximately 20 years and initially founded JMO and Clarsys Corp in the computer services industry in Europe. Those start-ups were sold in 2002 to Firststream, a Pan-European group, and I moved to North Africa later that year. I then founded Sysnek Media Group (offshoring web & business processing outsourcing), which successfully merged to become part of the Finatech Group in 2008. In 2010, I was strongly involved with Solorun investment fund, which was an incubator for internet start-up companies. Finally, in January 2011 I founded Buzzeff Corp MEA.

What were your first impressions of the media industry in the Middle East?
When I first began working in the Middle East in 2012, I was impressed with the development of the media industry as well as the vast number of international publications that had moved to the region. The quality of journalism here is on a similar level to other key playing markets, especially as the Middle East is becoming a hub for businesses in a variety of industries, including media.

Has your opinion changed much?
If anything, my opinions have been solidified, with news outlets such as Sky News Arabia and Khaleej Times having established themselves as leaders in the region. Furthermore, the growth of the industry has been tremendous, with more agencies and better quality publications starting up as well as more creative and exciting advertising campaigns being run.

Tell us about your current role…
As the Founder & Chairman of Buzzeff, I oversee the company’s growth strategy in the Middle East and Africa (MEA) region while driving expansion in specific markets such as those in Saudi Arabia (KSA) and the Ivory Coast. This is achieved by partnering and building relationships with publishing houses and advertising agencies to ensure we are continuously growing our premium inventory at scale and providing a wider demographic of audience to view the targeted adverts.

What challenges do you face?
The challenges I face are similar to those faced by most fast-paced companies in the industry. The environment and technology is constantly changing, the competition is tough and it is often difficult to educate the market about outstreaming advertising opportunities. In addition, usual business challenges also apply including general personnel management, cash management, customer satisfaction management and more. It is thanks to the help of my team, that
I am able to manage all of these elements.

What’s the most rewarding part of your job?Firstly, I find it extremely rewarding that the business is up, running and growing at a promising rate. My day is made when we receive positive feedback from clients who are happy with our service because the technology has made their brand’s advertising more effective. Also, the team’s hard work is something I deeply appreciate because their efforts have helped the organisation grow; it is highly rewarding to watch their skill sets and careers develop.

What do you think is the secret to successful leadership?
Leadership is not about capabilities, leadership is about responsibility. It requires good judgment, predictability acumen and the ability to make effective decisions, deliver results and lead by example.

What advice would you offer to someone looking to start a career in media in the UAE?
The constant growth of businesses in the UAE brings forth many opportunities to start a career, especially in the media industry. I would advise people entering the market to do their homework and become well-acquainted with publishing houses, agencies and most importantly, with consumer trends – the better you understand what makes the consumer tick, the more value you will be able to add as you enter the industry.

What do you think of the quality of media publications in the region?
The quality of reporting in the Middle East is of a very high standard with many of the reputable publications. However, I would also like to see more start-up magazines with great writing and reporting, as well as unique story ideas that showcase different perspectives.

In your opinion, what makes a marketing campaign successful?
For an audience to truly engage with a marketing campaign and in order to make it successful, a well crafted story, context and good narrative is necessary. Targeting campaigns through the right channels is also key, you need to research and know where your audience is consuming content.

Would you rather be contacted by phone or email?
I like both, unless I’m traveling and am affected by time zone differences. Generally, e-mails are the best form of communicating while I’m on a flight. Otherwise, I enjoy the discipline of sharing a short memo after a business call for follow-up needs.

Work calls via landline, mobile or both?
Either, as long as they bring business opportunities! I also enjoy daily contact via social media networks.

Describe yourself in five words…
An emotionally intelligent, communicative, entrepreneurial individual.

What’s your most overused saying?
Let’s try it or do it first. The meeting and the process can come later.

Five things you can’t live without?
Family, my close friends, connected smartphone, multicoloured sport shoes and entrepreneurship.

On a more personal note, what agency online faux-pas make your ‘digital’ self cringe?
Brands are being too generic with advertising and not treating their targeting methods with an individual approach. Content needs to be created with clear messaging and relevance so that the consumer will be more inclined to it. The core creative idea of the ad should be short, aesthetic and musical.

If you could change one thing about media in the UAE, what would it be?
I would create a wider exchange between parties. Advertisers are busy with their business, agencies are focusing on optimisation and publishers and other third parties are also dispersed. Getting all of them around the same table more often and in a qualitative way would definitely be beneficial to all, including consumers’ audiences.

How do you see media changing in the UAE in the coming years?
I see a larger push for publishers to go online, with an increased digital and social presence. As a result, I think there will be more digital adverts and campaigns in order to reach a larger and more targeted audience. The GCC region has a high potential for premium inventory growth.

In The Hot Seat – Haneen Odeh

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Haneen Odeh, Founder of themakeupeditor.com, tells TMN about her website and how it came to fruition, as well as her advice for people looking to start a career in media… 

Name: Haneen Odeh        

Age: 29                         

From: Jordan                

Current Job Title: Founder of themakeupeditor.com

When did you first arrive in Dubai?
When I was too young to remember!

Where did you work prior?
Before starting my beauty website – www.themakeupeditor.com – I was the Fashion and Beauty Editor at Marie Claire Arabia.

What were your first impressions of the media industry in the Middle East?
When I first started working in the media industry, I didn’t think much of it. 

Has your opinion changed much?
Being exposed to media professionals from outside the Middle East through my career, has made me realise how much development and improvement we need to put into the industry for it to start competing with the international markets.

Is the website a full time job or part time passion for you?
Writing features for themakeupeditor.com is a full time job as well as a passion for me. 

Tell us about themakeupeditor.com…
themakeupeditor started as a way of collating all of my beauty knowledge in one place. My friends would always ask me for reviews of certain products, where to buy them or what types of products they should be buying and I decided that it wouldn’t be a bad idea to just put this information out there, in case other people have similar questions. I think that more people rely on reviews and experiences rather than advertising when it comes to beauty and so that’s what I’m trying to achieve with themakeupeditor.com; a place for honest reviews, where people can feel comfortable asking for advice. 

What’s the most rewarding part of your job?
Seeing how happy people are when they feel beautiful and confident. Sometimes it’s as simple as finding the perfect lipstick or using a new hair mask. 

What advice would you offer to someone looking to start a blog/career in the media industry?
It’s a tricky balance between written content and visual content. The more beautiful the pictures and visuals are, the more attractive your blog or website is. To be successful though, you must always ensure the written content has value. Be original and always write your own content, never copy and paste everything you receive because that doesn’t make you any different from the thousands of other blogs out there. 

How do you find PRs in the region?
Overall there is definitely room for improvement! However there are some really great, creative agencies in the region, so it’s important to do your research and find the right one to work with!

What’s your pet PR peeve?
A lack of originality. For most events, collaborations and interviews it’s the same people, the same content and the same questions. Instead of developing and focusing on collaborations with fresh faces and up and coming bloggers. This is why the rest of the world keeps coming up with new influencers and we don’t. 

Do you accept press material from PRs?
Yes of course but only with no strings attached. If I like the product, I’ll write about it but I wont write about it only because it was sent to me. Also on a more important note, I always give honest reviews! 

How would you rather be contacted at work
Email. I travel a lot, so it’s the best way to reach me.

What’s your most overused saying?
Ugh.

Five things you can’t live without?
Wifi, sunglasses, my iphone, my family and lip balm. 

If you could change one thing about media in the UAE, what would it be?
I would have a little less recycling of content. I would like to see a little bit more investigative journalism, regardless of the subject matter. A little bit more of pushing the boundaries. I think the region is now hungry for originality.

In The Hot Seat – Tala Samman

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Tala Samman of myfashdiary.com tells TMN about how her blog has evolved and what she thinks of Dubai’s growing media landscape…

Name: Tala Samman

Age: 25

From: Syrian/American

Current Job Title: Editor of myfashdiary.com / DJ

When did you first arrive in Dubai?
When I was little – I’ve grown up in this city!

Where did you work prior?
I worked at Tom Ford’s headquarters in London, as well as at Grazia Magazine and with Halston’s Celebrity dressing department in NYC while I was studying at university. Then, in 2012, I joined a Conde Nast title, Style.com/Arabia, as Fashion Editor, before I decided to turn my blog into my full time job.

What were your first impressions of the media industry in the Middle East?
The media industry in Dubai is tiny – everyone knows everyone!

Has your opinion changed much?
It’s slowly growing, but it’s still a much smaller market compared to other major cities.

Is blogging your full time job or a part time passion?
It’s pretty much a full time job!

Tell us about myfashdiary.com…
Back in 2009, myfashdiary.com was the first blog to come out of the UAE. At that time, I was a student at the London College of Fashion and the blog purely covered fashion. Seven years down the line, I’ve matured and so has my blog – it’s now more of a lifestyle portal, a curated guide to fashion, beauty, travel and food.

What’s the most rewarding part of blogging?
Getting the opportunity to inspire people. I love hearing my readers share how my blog has helped them – whether it encouraged them to take the leap and do something they love, or saved them when they needed recommendations.

Which international Bloggers inspire you?
I don’t know if they necessarily inspire myfashdiary, because I think diversity is key to the blogging world and it’s one of the reasons I love it. But a few of my favorite blogs include because I’m addicted and Man Repeller.

What advice would you offer to someone looking to start a blog/career in the media industry?
Don’t start it for the wrong reasons. Ask yourself ­– do you have something new and original to share with the world?

What do you think of the quality of media publications in the region?
In all honesty, I buy nearly every UK and US magazine on my iPad or in print. In Dubai, I don’t buy more than two or three a month. The content is getting better, but I like to read a magazine and get inspired; you don’t get too much of that here.

How do you find PRs in the region?
Like any city or market, we have some great PR agencies and some not so great ones!

What’s your pet PR peeve?
Whatsapping me for work. I respond to my emails within 24 hours, you don’t need to send me Whatsapp messages!

Do you accept press material from PRs?
Yes, but when I write about something, it’s going to have to be beyond whatever is in that press release.

How would you rather be contacted?
I would rather be contacted by email, please.

What’s your most overused saying?
 ‘I mean…’

Five things you can’t live without?
Iphone, iPad, coffee, my family and music.

If you weren’t in your current role, what would you be doing?
Working at a school!

If you could change one thing about media in the UAE, what would it be?
 I’d make a rule against copying press releases.

How do you see online journalism/blogging changing in the UAE in the coming years?
The media industry is getting a lot more competitive, so hopefully magazine/blog content will become much stronger than it currently is. 

What would be the next step for you (would you look to launching a publication, collaborating with any brands/media etc.)?
I started DJ-ing over a year ago, so the foreseeable future will be spent focusing on music as well as myfashdiary.com.

In The Hot Seat – Annah Jacob

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Host of Pearl 102 FM’s after-school show Annah Jacob, tells TMN about growing up with regional media and how important she considers nurturing home grown talent and creativity…

Name: Annah “Banana” Jacob               

Age: 33                          

From: India (born in Dubai)               

Current Job Title: Radio Presenter for Pearl 102 – children’s radio

When did you first arrive in Dubai?

I was born here!And I’ve been here ever since.

Where did you work prior?

My media career predominantly included presenting for Dubai One (TV) and Virgin Radio Dubai. Chances are you will have seen me waving a microphone around most parts of the UAE!

What were your first impressions of the media industry in the Middle East?

I was raised in Dubai so I grew up reading children’s supplements like Young Times (Khaleej Times) and Junior News (Gulf News) as well as watching a variety of children’s TV shows and cartoons across Channel 33 (now known as Dubai One). Even though it was limited, every bit of media back then was all-encompassing and had a little something for every member of the family.

Has your opinion changed much?

We’re certainly spoiled for choice now, but, print and broadcast media in the UAE these days does seem to have the same type of content hashed out in multiple ways ­­– which is why I genuinely appreciate homegrown publications and shows. It’s nice to have locally-produced content that capitalises on the talent pool that we have right here in our own backyard. We could also do with more content for children in the UAE.

Tell us about your current role…

I’m known as Annah Banana to children (and most grown-ups) and I host the after-school show from 3pm – 6pm on Pearl 102 FM.

What challenges do you face?

Presenting and producing a radio show by yourself is quite hectic. There’s researching content to keep your target audience coming back for more, preparing all of the audio elements needed for the show, managing the desk (and making sure the station doesn’t go off air), fulfilling deliverables to the sponsors, booking guests and finally, managing a group of children on air is a whole different ball game compared to adults. I’m usually tuckered out after a show – but seeing their faces all lit up is worth it!

What’s the most rewarding part of your job?

The look of glee when kids (and grown ups) turn around and go “You’re Annah Banana?!” Yes, I love the recognition!

What advice would you offer to someone looking to start a career in media in the UAE?

I was fortunate to receive a break when I auditioned for Dubai One back in 2009. Times and trends have changed however and one no longer needs to limit themselves to traditional platforms or even the norms of how things are done. My biggest advice would be to think outside the box and aim to create the next big thing in media.

How do you find PRs in the region?

I genuinely don’t have an issue with PRs in the region, maybe it’s because I don’t know any better! I’m usually good at sending a quick response to thank them for their email or alternatively point out why their press release or media invite isn’t relevant to me, or my work.

What’s your pet PR peeve?

If they continue to send press releases or media invites when I’ve pointed out that they’re not relevant to me or my work!

What advice can you offer PRs seeking coverage on your show?

Don’t just change the name of the recipient on your mass broadcast – customise your email to highlight why your client or product is relevant to me, my show or the station! Otherwise, I will gloss over and hit NEXT.

How would you describe yourself at work?

My at-work personality isn’t too dissimilar from my on air personality. I like to exude positivity and pass that kind of happy energy to people I work with. I like to walk in with a smile on my face, say hello to everyone by name and then sit down to get started with purpose.

Describe yourself in five words…

Little person with a large personality. (That ‘a’ doesn’t count)

What’s your most overused saying?

Treat people the way you would want them to treat you – unless you want to be treated like dirt!

Five things you can’t live without?

I’m not attached to anything I can’t give up – family and friends not included, of course!

If you weren’t in your current role, what would you be doing?

If I wasn’t a Presenter, I could picture myself being a makeup artist. I already quite enjoy doing makeovers on my friends!

If you could change one thing about media in the UAE, what would it be?

Both TV and radio stations need to support and nurture homegrown talent and locally-produced content. They may not be commercially viable at the start, but neither were some of the biggest shows or artists that we have today!

How do you see media changing in the UAE in the coming years?

I think it will definitely become more digital.

If you could have one work wish granted, what would it be?

To host and produce my own TV talk show with no censorship!

What is your favourite form of media (i.e; TV, radio, print)?

TV will always be my first love because that’s how I got into the business, plus, I’m all about body language. Having said that, radio has definitely added a whole new dimension to my skills as a Presenter!

 

 

 

In The Hot Seat – Helen Farmer

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The Mothership’s Founder Helen Farmer tells TMN her views on the UAE’s ever-changing media landscape, offers advice to others looking to start blogging and talks about how she sees blogging evolving in the Middle East…

Name: Helen Farmer

Age: 33

From: Northumberland, UK

Current Job Title: I’m the Founder of parenting blog The Mothership (themothershipdxb.com), as well as a freelance Writer, Editor and Radio Presenter.

When did you first arrive in Dubai?January 2007

Where did you work prior?In the UK I was in broadcasting, print and PR before moving to Dubai to work for Explorer Publishing as a Writer and Deputy Editor of their guide books. I then went to Motivate Publishing as Deputy Editor of What’s On, before launching and editing good magazine which I’ve now being doing since 2013.

What were your first impressions of the media industry in the Middle East?How nice everyone was. When I arrived it was even more social than it is now, with a lot of people from both media and PR going out almost every night.

Has your opinion changed much?
It has matured a lot on both sides, with fewer fresh graduates and more experienced talent. Now with cool, home grown titles, international magazines and bigger agencies, we’re starting to see more collaborations rather than the standard press release model, which is great. And the UAE is finally starting to catch up with digital.

Is blogging your full time job or a part time passion?
A bit of both! It’s a part time job, but a full time passion.

Tell us about your blog…
I started The Mothership last year, when my daughter was six months old. I simply wanted to connect with other new mums, through honest, real posts about the good, bad and downright mind-blowing truths of parenting in the UAE. I fear I might have put some women off pregnancy…

The Mothership then grew to become a Facebook page and recently I had the website rebranded and redesigned to make it more user-friendly, as well as having the capacity to include reviews, news and recommendations.

I now work with brands that I admire, have held workshops to support other working mums and have built a great community.

What’s the most rewarding part of blogging?
When another mum comments saying “Yes! Me too! Thank you.” Motherhood can be really lonely at times and I truly appreciate that moment of realisation and connection, when my followers share their own similar experiences.

Which international Bloggers inspire you?
I love Joanna Goddard from Cup of Jo, who mixes stylish inspiration with normal living and Sarah Turner from The Unmumsy Mum, who made it acceptable for mothers to admit that parenting isn’t always cuddles and candyfloss – it’s frustrating and often very messy.

What advice would you offer to someone looking to start a blog? 
Write from your heart and don’t try to be someone you’re not. I’m more high street than high fashion, couldn’t offer makeup tips to save my life and definitely shouldn’t be sharing recipes, but people understand what I’m really about. Start writing and you’ll find your tribe.

Do you accept press material from PRs?
After being in magazines in the UAE for more than six years I’m on a few press lists! I’ll always check out something relevant, but am more responsive when a PR gets in touch with a personalised suggestion for collaboration.

How would you rather be contacted?
I prefer email, and can be reached at Helen@themothershipdxb.com

Describe yourself in five words…
Working mum. A bit tired.

What’s your most overused saying?
“Have you heard about that new… ?”

Five things you can’t live without?
Family, phone, giant CamelBak water bottle, BBC television and the beach.

How do you see online journalism/blogging changing in the UAE in the coming years?
If bloggers are monetising a site or social feed, there needs to be some form of regulation in terms of sharing their numbers and data. This is so new for the UAE, that some people (no names) mislead potential clients and it can have a negative effect on those who are more transparent.

What would be the next step for you as a blogger?
I’m planning to hold further events and workshops after the summer, as well as continue to work with more brands that are in line with my values and really benefit my followers.

In The Hot Seat – Sara Hamdan

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Sara Hamdan, Founder of the newly-launched holidaysinheels.com, talks to TMN about her experience in media within the UAE and what has inspired her new travel and style blog…

Name: Sara Hamdan                           

From: US   

Current Job Title: Founder of holidaysinheels.com. I am also working part time on a content project at Google and contributing to the New York Times. 

When did you first arrive in Dubai?
I arrived in 2005 – pre-Atlantis, Burj Khalifa and Mall of the Emirates!

Where did you work prior?
I’ve been writing for the New York Times based in Dubai since 2010. I was Deputy Editor of VIVA magazine, a monthly columnist at Stylist Arabia and editor of Dubai Magazine (the official quarterly title of Dubai Tourism Board). I am currently working on a part time content project at Google alongside running holidaysinheels.com.

What were your first impressions of the media industry in the Middle East?
I thought it was young and superficial, but then so was I ten years ago! Dubai in particular has become a great media hub and I feel so blessed to have worked with some of the best titles in the city – from CNN and Rolling Stone tothe New York Times and VIVA.

Has your opinion changed much?
There’s nowhere else in the MENA region that offers the kind of media activity that you can find here. The best international and local media outlets have a presence here today as well.

Is blogging your full time job or a part time passion?
Currently it’s a part time passion, but at the rate it’s growing, ask me again at the end of the year and we’ll see!

Tell us about your blog…
www.holidaysinheels.com is a luxury hotel review site with a section on what to pack. You can directly click and buy the items displayed. I curate some of the outfits from online stores like net-a-porter and also get input from some amazing fashion consultants. I will also feature friends who are inspirational – hotels reviewed by them and a section on how to get their look. The Instagram account @holidaysinheels has managed to pick up 1,000 followers in just one month and already has a sponsor – the retailer Bmore Bugatti that houses Tom Ford, Roberto Cavalli and dozens of other brands in the region, so I’m really excited to see where we go next!

What’s the most rewarding part of blogging?
Holidaysinheels.com is my way of continuing to write about luxury hotels and fashion – and I get to directly connect with readers. It also means that I get to relive my best holidays by writing about them. 

Which international Bloggers inspire you?
I really like theblondeabroad.com and travelfashiongirl.com – both make for unpretentious and fun reading. 

What advice would you offer to someone looking to start a blog?
Don’t overthink it, just begin and ask for help where you need it. When I decided to start holidaysinheels.com, I contacted my very talented friend Tarik Kaddoumi, who built the website for me so it looked just how I had hoped.

What do you think of the quality of media publications in the region?
There is such a diverse range of titles. I’m quite partial to VIVA because I used to work there and the Editor, Anita Quade, is such an inspiration to me!

How do you find PRs in the region?
Helpful and determined! I’ve had amazing experiences with agencies such as Think Liquorice, TishTash and Toh PR, who have great relationships with brands and know how to pitch the right stories at the right time. The Think Liquorice team – Zahirah Variawa and Felicity Stokes – beautifully handled the launch of my blog at the Fashion Weekend event in Souk Madinat Jumeirah along with talented celebrity stylist Kelly Lundberg.

What’s your pet PR peeve?
Getting totally irrelevant, mass emails.

Do you accept press material from PRs?
Yes, it’s a great way to brainstorm new story ideas as well as discover new hotels and products. I particularly like those shining a light on regional designers and hotel chains.

How would you rather be contacted at work
Email please! sara@holidaysinheels.com. 

Describe yourself in five words…
Creative, ambitious, bookworm, beach-lover and chocoholic.

How do you see online journalism/blogging changing in the UAE in the coming years?
The internet is a big place and as this blogging/online journalism space becomes more popular, quality content should continue to stand out. 

What would be the next step for you as a blogger (would you look to launching a publication, collaborating with any brands/media etc.)?
It’s only been 8 weeks and I’ve already got a celebrity stylist who will collaborate on the #WhatToPack outfits and an amazing sponsor in BMore Bugatti – it’s crazy! I’d love to have a regular column in a lifestyle publication, like the monthly column I used to write at Stylist Arabia and I would love to work with brands that are interested in the same target audience: for example, a promo code for online shopping or a car-booking app. Stay tuned!

In The Hot Seat – Wissam Younane

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Team TMN catch up with BNC Publishing’s newly appointed CEO, Wissam Younane, who tells us about his impressions of the media industry, his new role and the most rewarding part of his job…

Name: Wissam Younane   

Current Job Title: Chief Executive Officer, BNC Publishing 

When did you first arrive in Dubai?
I first moved to Dubai from the U.S. in 2002.

Where did you work prior?
My career prior to media was hospitality-centric. I started working in hospitality in Switzerland and then relocated to the U.S. My move to Dubai was perpetuated by steady growth in the hospitality sector; at that time there were tons of people heading to the UAE with big career ambitions.

What were your first impressions of the media industry in the Middle East?
In 2006, I landed my first position within the media industry here and I’ve seen it transition dramatically over the past decade. Early on, there were much higher budgets allocated and the sky was the limit in terms of marketing. My first impression of the media industry in Dubai was that the opportunities that it afforded were boundless – it inspired me then and continues to inspire me now. Especially since every sector here is continuing to grow, which means there are always avenues of business development for enterprising people.  

Tell us about your current role with BNC Publishing…
As the new CEO of BNC Publishing, I will be overseeing international expansion efforts, together with my partners. My focus on Entrepreneur’s brand presence in the Middle East will continue, but will now also involve additional verticals.

What challenges do you face?
Currently, the challenge of human capital is pervasive across the media sector. We at BNC Publishing are always looking for innovative and proactive team members, and these are becoming increasingly difficult to source. As the company grows, the senior management needs to be able to rely on suitable replacements to cover some of our responsibilities, and finding people that can ambitiously self-manage is proving to be the biggest challenge.

What’s the most rewarding part of your job?
There are two areas that I find the most rewarding part of my position: one is the giving aspect, and the other is the receiving aspect.

From a giving perspective, seeing startups get funded after being featured by Entrepreneur Middle East is one of the most rewarding moments of working at BNC Publishing. Also, seeing the faces of hope on some of our forums’ delegates ­– be it at the Achieving Women Forums or at the Enterprise Agility Forums ­­­– when they are told by key investors that they’d like to hear more about their businesses, it is an absolute breath of fresh air to us as well as to other attendees. Knowing that we have the trust of the biggest VCs and angel investors in the region when it comes to pointing out potential candidates is phenomenal.

From a receiving perspective, it’s when someone from the ruling families in the GCC agrees to speak to Entrepreneur Middle East exclusively, as a trusted vehicle for their entrepreneurial ecosystem initiatives and news.

What advice would you offer to someone looking to start a career in media in the UAE?
If you think you have what it takes, get in touch; I’d love to hear from you!

What do you think of the quality of media publications in the region?
My opinion on this will be a biased one, so I’ll leave it to the readers and the consumers of our market to have their say. My only advice to other media outlets is that if you want to do it, do it right.

What do you think is the secret to successful leadership?
I think the secret to successful leadership starts with surrounding yourself with honest, hardworking and likeminded individuals. This is key to your own drive and vision for the business. Secondly, keep an open channel of communication with your team and work on active listening – with these two tips, you can easily get the job done right. Your staff naturally look up to you when they join your venture, and it’s up to you to keep them inspired by giving them key motivators, incentives and, most importantly, ownership of their work and products.

How do you find PRs in the region?
There are definitely some standout agencies that we work with more than others. These agencies are two-way operations; meaning that they interact with us across different mediums. They are active on our social networks and they keep in constant contact with our editorial teams regarding content that isn’t even about their clients. The latter factor indicates that they have a genuine interest in our work and that they keep on top of our editorial directions. Naturally, this leads to stronger relationships and more collaborative work.

Describe yourself in five words…
Honest, competitive, dedicated, ambitious and a risk-taker. 

If you could change one thing about media in the UAE, what would it be?
I would reduce the usage of adjectives that are overblown. Statements like ‘most powerful’, ‘richest’ and so on… What metric are these based on? What verifications are in place? I’m all for highlighting achievements and success stories – this is the basis of Entrepreneur Middle East as a brand –but I think these things should be done with restraint.

How do you see media changing in the UAE in the coming years?
I guess it’s safe to say that many print publications won’t make it in five years – only the most trusted will continue to appear in print, and the rest might just be digital. Loyal readership is going to play a huge role in deciding which titles will stay, and which titles will go.

In The Hot Seat – Nisa Tiwana

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Blogger Nisa Tiwana of nisatiwana.com talks to Team TMN about her blog and impressions of media in the UAE, as well as the advice she would offer graduates looking to begin a career in media…

Name: Nisa Tiwana

Age: 25                      

From: Pakistan     

Current Job Title: Blogger/Guest Editor

When did you first arrive in Dubai?
I was born in the UAE and have been living here since.

Where did you work prior?
I worked for Thomson Reuters in their financial sales department. I love the corporate environment and fast-paced jobs – you never get bored. The hustle and the bustle of the sales environment keeps you motivated.

What were your first impressions of the media industry in the Middle East?
It seemed small. I remember when newspapers were the only source of fashion and entertainment news in the UAE.

Has your opinion changed much?
Oh yes, for sure! The industry has come so far. Now we have access to a huge range of international magazines, covering topics from fashion to business and lifestyle. There has also been a huge advancement in online media.

Is blogging your full-time job or a part-time passion?
A part-time passion 

Tell us about your blog…
I started off interning for Grazia in 2012 while I was studying at university. Working at Grazia provided a great opportunity for me and it meant I was well exposed to the fashion and media industries; I met so many people and worked with some amazing brands. When I left there, I started my own fashion and lifestyle blog as I was so inspired and wanted a way to express my personal opinions on fashion as well as my own style. I now work with brands on styling projects, blogger collaborations, lifestyle projects etc. It’s a fun blog that covers everything from fashion to lifestyle.

What’s the most rewarding part of blogging?
I love receiving feedback from my followers. They have so many nice things to say and you get more and more inspired everyday.

Which international bloggers inspire you?

There a few I really admire like Aimee Song of songofstyle.com, Marianna Hewitt of lifewithme.com and my dear friend Maria Alia of mariaalia.com. 

What advice would you offer to someone looking to start a career in media in the UAE?
I think it is one of the best industries to work in, especially in the UAE. I would recommend that young graduates get as much work experience as they can, as it really does help. People think that working in media is easy and with loads of perks but there is so much work that goes into forging a career in this community.

What do you think of the quality of media publications in the region?
I think there is an on-going improvement in the quality of media publications in the region and things appear to only be getting better. 

How do you find PRs in the region?
Dubai has some amazing PR agencies, with very professional teams who know what they’re doing and can come up with incredibly creative ideas whereas some agencies can make you question PR altogether! 

What’s your pet PR peeve?
A lack of research from their side – annoying calls to confirm attendance or sending the same, irrelevant press releases a thousand times.

Do you accept press material from PRs?
Yes. I do. 

Would you rather be contacted by phone or email?
Email preferably, I think that phone calls are only for urgent issues and I would always rather get a work call on my mobile.

Describe yourself in five words…
Optimistic, energetic, friendly, driven and creative

What’s your most overused saying?
“Honestly” 

Five things you can’t live without?
My family, friends, mobile, tea (Yes, I’m a tea drinker!) and movies.

If you weren’t in your blogging, what would you be doing?
I’d be a lawyer or a TV host (I love to talk).

What would be the next step for you as a blogger?
Having already worked successfully with brands such as All Saints and Charles & Keith, I definitely hope to continue these kinds of collaborations. I’m always keen for opportunities to take the blog further and would definitely be receptive to ideas for collaborations on style features or style/street style campaigns.

In The Hot Seat – Eamon Sallam

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Eamon Sallam, Co-Founder and Chief Operating Officer at Elevision Media tells TMN about successful management and creativity in Middle East media…

Name: Eamon Sallam

Age: 40              

From: Canada

Current Job Title: Co-Founder and Chief Operating Officer 

When did you first arrive in Dubai?|
2010

Where did you work prior?
NorthStudio360 in Vancouver, Canada. NorthStudio360 was a video production company specialising in 360 video. I worked primarily in business development, but was also involved in video production and editing. After the release of a number of innovative videos in 2009 and 2010, two of which went viral, NorthStudio360 was acquired by a larger global production house.

What were your first impressions of the media industry in the Middle East?
I found it to be very informal and relationship based, which has its advantages and disadvantages to a newcomer. I also thought that it already had a high number of skilled creative people, but not as much effort or resources going into the creative process to produce innovative campaigns. 

Has your opinion changed much?
Definitely. We’ve seen campaigns take on a variety of new and progressive forms. Agencies and brands are much more willing to try new and different platforms and technologies. There seems to be a more focused effort on producing something new and groundbreaking.

Tell us about your current role…
My day to day efforts are spent primarily on managing the functions of the current network while continuing to drive network expansion into new buildings, districts and regions. This involves a lot time spent with my IT and content teams, as well as a consistent effort outside the office to meet with and develop strong partnerships throughout the various building developments across the region. 

What’s the most rewarding part of your job?
It’s always very satisfying after a large scale installation is complete and a new circuit comes online. This includes projects like DIFC and JBR here in Dubai and more recently Marina Square on Reem Island in Abu Dhabi. I’m always happy when I meet someone new and they’re familiar with Elevision because they live or work in one of our buildings. 

What do you think is the secret to successful leadership?
I’m a big believer in an empowered staff with plenty of autonomy. Everyone at Elevision is perfectly clear on their role and what’s expected of them. I want to hire people that once provided with the necessary resources, are able to execute their function efficiently and at a high level without management sticking their nose into everything. If I have to micromanage my staff, then I’ve done a poor job in hiring and training them.

What advice would you offer to someone looking to start a career in media in the UAE?
Develop strong technical skills, whether it’s on the tech side in programming and development, the creative design side; or even in sales and business development. Whatever it is, have a strong foundation of knowledge. Never stop learning and be prepared to develop new skills on the fly. 

In your opinion, what makes an advertising campaign successful?
There’s the obvious metrics of reach and impressions, but without engaging content that resonates with the audience, all the exposure in the world is of no use.

Would you rather be contacted by phone or email?
I’m probably in the minority on this one, but I usually prefer a quick phone call. I’ve always found we can share the same info in a 3-minute phone call that would often take 5 emails going back and forth over 5 days.

Work calls via landline, mobile or both?
I prefer a call on my mobile. I like the caller id visibility, as well as the ability to follow up with a quick sms when necessary. I’ll tell you what I don’t like – doing business via Whatsapp! I’ve always felt that kind of messaging is best kept to friends and family I feel it is not an appropriate platform for formal business communications.

If you weren’t in your current role, what would you be doing?
I would be a ski bum in Canada, chasing the snow through the mountains of BC.

If you could have one work wish granted, what would it be?
To never have to process another employee visa, ever. I would give anything for a magical visa fairy.

What is your favourite form of media (i.e; TV, radio, print)?
For my personal consumption, I’m a big fan of quality podcasts (especially in the car). From an advertising perspective… Digital-out-of-Home obviously!