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IAA UAE Chapter launches production forum

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The International Advertising Association (IAA) UAE Chapter has launched IAA UAE – Production Forum. IAA UAE – Production Forum is a platform that aims to create a meaningful interface between the production, advertising and media industry. The new forum will also focus on providing a platform for the film and TV production industry to discuss and solve the challenges they face, as well as to promote the UAE’s production industry locally and internationally.

The IAA UAE- Production Forum will be headed by a steering committee made of professionals from across the UAE’s production and media industry including, Owner and Producer of Central Films, Karen Coetzee, Owner and Executive Producer of Boomtown, Shane Martin, Owner and Location Manager of Fstop Locations, Lyall Gardiner and Managing Partner of Joy Films, Ali Azarmi.

“The communications industry in UAE is a diverse and thriving sector,” says Hani Ghorayeb, President, IAA UAE Chapter. “Having our production industry members focus on a specific agenda that promotes and expands their role in the UAE is a very welcome and timely initiative given the rise of content.”

Winners of IAA Ticket to Cannes Lions revealed

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Winners of this year’s IAA Ticket to Cannes Lions competition were announced last night at IAA UAE Chapter’s Dubai office. The competition aims to recognise young professionals in the advertising industry and saw Omar Tom from Leo Burnett, Elie Raad from AMS and Levent Donertas from TBWA/RAAD named as this year’s winners. Selected on the basis of originality, creativity and personal investment, Omar, Elie and Levent will move on to represent the region at the Cannes Lions International Festival for Creativity to be held from June 17 – 24, as well as be enrolled in the Young Lions Academies.

“The IAA Ticket to Cannes Lions not only makes young advertisers mine their own creativity and originality to further their careers, but also gives them a chance to learn from the best minds in the industry and apply that learning in the local market,” says Hani Ghorayeb, President, IAA UAE Chapter. “The three winners stood out because of their creative approach and their ability to elicit an emotional connection with their campaign. We wish them an exciting, enjoyable and fruitful week in Cannes.”