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Silx nominated for Marketing Excellence Award 

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UAE-based content marketing agency, Silx has been nominated for the Annual Marketing Excellence Awards Program. Organised by ITSMA and set to take place on November 6, 2018 in Cambridge, Massachusetts, the program honours the marketing programs, campaigns and new initiatives that have demonstrated superior performance in strategy and planning, innovation, execution and business results. Silx has been selected as a finalist in the Driving Business through Thought Leadership category for their program on Virtuzone.

“It is an honour for Silx to be announced as an ITSMA 2018 Marketing Excellence Awards finalist,” says Alex Ionides, Managing Director, Silx. “To be nominated in the ‘Driving Business through Thought Leadership’ category makes it all the more special, as this is the concept that really underlines what we do. As we tell our clients every day, a comprehensive content marketing strategy is about much more than lead generation, it’s about positioning your brand as an authority – a true thought leader. To be recognised for this approach gives all of us at Silx a great feeling.”

Look Who’s Talking welcomes Guilia Dellepiane

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Look Who’s Talking PR has welcomed Guilia Dellepiane to the role of PR and Social Media Executive. Having joined the Dubai-based agency straight from Milan, Guilia most recently worked for Aspen Media Italia Srl and she has contributed to campaigns for Barilla, Nespresso and Disney, amongst others. In her new role, she will be working to support the everyday PR activities of Look Who’s Talking clients as well as work with the Social Media Assistant on content development, engagement and monitoring. Guilia will also spend time engaging with Italian brands in the Middle East in order to seek potential PR opportunities.

“Coming straight from Italy, I’m really excited to see what the UAE PR industry has to offer,” says Guilia. “I am confident that I will be able to use my experience with key international brands to help the Look Who’s Talking portfolio grow and bring some fun, new ideas to the team.”