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MSL Group opens office in Turkey

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Dubai-based communications and engagement company, MSL Group Middle East, part of Publicis Groupe, has expanded into Turkey. Being its 107th office worldwide, the new office will be a part of a strong integrated offering in Turkey that will feature the capabilities and expertise from Publicis Istanbul, Publicis Healthcare, Leo Burnett, Starcom and Zenith. The new office will see the appointment of Mehin Öner as CEO, making Istanbul the 34th branch in the MSL network led by a woman.

“The move links the PR capabilities in Turkey to MSL’s global practice and sectors as well as best-in-class strategic counsel, creative services and best practices that MSL provides around the world,” says Mehin Öner, CEO, MSL Group, Turkey. “By working as part of the MSL global network, and closely with our local Publicis sister agencies, we offer our clients a distinct strategic, data-driven and holistic solution that meets their broadest communication and business needs.”

Guillaume Herbette, Global CEO, MSL Group, continues, “The addition of Istanbul is strategically important to our global network as it is situated at the crossroads of Europe, the Middle East and Asia, all where the MSL network is exceptionally strong.  We have been eager to move into the Turkey market for some time now. Clients across our global network will benefit from our presence in Turkey where we now have a solid on-the-ground team with a deep understanding of the local marketplace and strong relationships, community ties and social connections.”

 

Publicis consolidates regional LeoComm offices

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Publicis Communications has consolidated its six-office LeoComm PR network in the Middle East under the brand of MSLGroup, its strategic communications and engagement firm. Leocomm offices in the UAE, Egypt, Lebanon, Qatar and Saudi Arabia will now become MSLGROUP in the Middle East, while remaining part of the Publicis Communications MEA portfolio of agencies, which also includes; Leo Burnett, Publicis Worldwide, Flip Media, Arc and Saatchi & Saatchi. MSLGROUP’s Communications and Network Consulting (CNC) Network also has offices in Dubai and Abu Dhabi, servicing mostly corporate and public affairs clients, which will remain a separate unit inside of MSLGROUP.
“We are thrilled to grow our network in the Middle East,” says Guillaume Herbette, CEO MSLGROUP. “LeoComm PR brings to the table specialised communications expertise, vast knowledge of the Middle East and an in-depth understanding of regional market trends. Together, we look forward to providing our global and regional clients with a full scope of integrated public relations services.”
Raja Trad, CEO, Publicis Communications Middle East and Africa, adds “In recent years, LeoComm PR has built a strong legacy of growth, one rooted in a powerful ‘think global, act local’ communications strategy. Today the agency’s new identity will help further crystallise this approach and cement its mission to deliver fully-integrated, all-encompassing public relations services.”