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FOREO welcomes new Digital PR Manager

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Multinational beauty brand, FOREO has appointed Anahita Guha to the role of Digital PR Manager. Having graduated with a Master’s degree in Media and PR from Newcastle University, Anahita previously worked with Socialize as Account Executive and most recently with Golin MENA as Senior Account Executive, where she managed global technology brands such as Oracle and Kaspersky. In her new role, she will handle the content advertising, media and influencer partnerships for multiple emerging markets globally.

“I’m extremely excited to commence my journey with FOREO,” says Anahita. “Given that the brand is relatively new and growing very rapidly, the potential for learning is enormous. The fact that I get to work with a fun, young team of talented people in a dynamic environment is just an added bonus!”

Shortlist for Young PR Lions MENA 2018 announced

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PRCA MENA has released the shortlist for this year’s Young PR Lions MENA competition to find the best young PR professional in the region. Eight teams have been shortlisted to win the accolade this year and one of them will be heading to the Cannes Lions International Festival of Creativity to take part in the international competition from June 17 – 21, 2018. The shortlisted teams include BPG Cohn & Wolfe, Edelman, Golin MENA, Hill + Knowlton Strategies, Q Communications and Weber Shandwick.

On March 19, the shortlisted teams will be asked to deliver a five minute presentation explaining their PR campaign and the winning team will be announced on March 20.

Golin MENA appoints new Associate Manager

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Dubai-based PR agency, Golin MENA has promoted Audrey Fernandes to the role of Associate Manager. Having joined Golin MENA in 2016, Audrey most recently held the role of Public Relations Associate. In her new role, she will work with the technology team to design and execute strategic communication plans for Golin MENA’s key clients across the Middle East. She will also oversee the day-to-day PR outreach activities of the agency and manage spokesperson profiling as well as thought leadership content creation for high-level placements in the media to drive the information market.

“Being a part of Golin MENA, with a growing list of leading clients and an energised and creative team by my side, has been an enriching career experience,” says Audrey. “In my new role, I aim to continue to demonstrate my potential.”

PRCA MENA announces award winners

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PRCA MENA has announced the winners of its inaugural awards ceremony that took place on February 08, 2017. Hosted at the H Hotel Dubai, the awards ceremony honoured and recognised individuals, teams and campaigns from the PR and communications industry across the Middle East and North Africa.

Winners included Q Communications for Best B2C Campaign, Weber Shandwick for Best B2B Campaign, Volkswagen for Best Influencer Relations, Instinctif Partners for Best Crisis Campaign, Dubai Multi Commodities Center for Best Integrated Campaign, MCS Action for Best Media Relations Campaign, Brazen for Regional Campaign of the Year, Golin MENA for Results on a Budget, Matrix Public Relations for Small Consultancy of the Year and Seven Media for Large Consultancy of the Year. Bassem Ayache, Associate Manager at Golin MENA won the Rising Star of the Year award and Ziad Hasbani, Chief Executive Officer at Weber Shandwick was honoured as PR Leader of the Year.

“It is a great pleasure to announce the winners of the inaugural PRCA MENA Awards,” says Leanne Foy, General Manager, PRCA MENA. “The breadth and depth of entered campaigns, teams and individuals, demonstrates the strength with which PRCA MENA is growing.”

PRCA launches mentoring scheme

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Public Relations and Communications Association (PRCA) has collaborated with PRWeek to launch a new mentoring scheme in the UAE and UK. Aiming to inspire the next generation of PR and communication leaders, the Fast Track mentoring scheme will launch with an initial 21 mentors including Yiannis Vafeas, Managing Director at Golin MENA and Alex Malouf, Corporate Communications Manager for the Arabian Peninsula at Procter & Gamble.

“We are very proud to launch the latest stage in the Fast Track mentoring scheme, aimed at inspiring mentees to go even further with their careers,” says Francis Ingham, Director General, PRCA. “Mentoring is a fantastic way of passing on the expertise and knowledge held within the industry to a new generation of hopefuls.”

Golin MENA wins MENA Young Lions competition

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The Golin MENA team of Baseem Ayache and Anisha Sharme has won the MENA Young Lions PR competition with their ‘Mirror Mirror’ campaign, and will go on to represent the region at the Cannes Lions International Festival of Creativity, sponsored by the International Communications Consultancy Organisation (ICCO). This year was the inaugural competition, and saw over 20 entries from teams of two, all under the age of 30. Competitors were asked to respond to a brief from Friends of Cancer Patients, which performed as the client, and each team had 24 hours to form a creative and effective campaign.

“There was some really, really great work on display from PRCA MENA members,” says Frances Ingham MPRCA, Director General, PRCA MENA. “Sitting through the eight presentations, it was obvious that the future of our industry here in the Middle East and North Africa is incredibly bright. Many deserve to be in Cannes, but only one team could win and that team was, deservedly, Golin. Golin’s duo went all in – great ideas, rigorous strategy. Literally pitch-perfect presentation. And now they have the honour and the burden of representing all of the MENA countries in Cannes. Good luck Baseem and Anisha.”

Ylannis Vafeas, Managing Director, Golin MENA, adds “There is nothing more inspiring than being recognised for creativity, especially when creativity leads to change and good. We are so proud of Baseem and Anisha who will be representing the Golin MENA region in the Young Lions PR competition.”

Shortlist for Young PR Lions MENA announced

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PRCA MENA has released the shortlist for the Young PR Lions MENA competition to find the best young PR professionals in the Middle East and North Africa. Eight teams have been shortlisted to win the accolade this year and one of them will be heading to the Cannes Lions International Festival of Creativity to take part in the international competition on June 19, 2016. The shortlisted teams of two PR agency professionals aged 30 or under are from; Memac Ogilvy, MCS Action, Edelman, Grayling META, Golin MENA, H&K Strategies, Memac Ogilvy and Weber Shandwick.

On May 17, the shortlisted teams will be asked to deliver a five minute presentation explaining their PR campaign at Motivate, located in Media One, Dubai and the winning MENA team will be announced on May 19.