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GN Focus technology supplements relaunch

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GN Publishing, the specialist media division of Gulf News, has relaunched its consumer-facing technology supplements as #GNTech. The move is part of an ongoing strategy to refine the newspaper’s special reports, published under the GN Focus brand.

Distributed with the full Gulf News print run of over 108,000 copies, #GNTech will publish at the end of each month. Each issue will focus on a consumer-facing theme, beginning with laptops and software on August 30 to coincide with back-to-school season. The title will also include regular columns such as TOTM (Tech of the Month), as well as the country’s first mass-market gaming page. Special issues are also planned for publication around major local and international technology events such as GITEX Shopper and CES.

“With a history dating back to the launch of the newspaper, and over 100 supplements published each year we produce an incredibly varied portfolio of products,” says Keith J Fernandez, Editor, GN Focus. “By redefining these into niches we were able to better serve our audiences by giving them more focussed editorial and advertising propositions produced by dedicated teams. While #GNTech is the first to launch an all-new product, further niches are also being developed and we’re expanding our online and social media presence.”

Gareth Warren, Deputy Editor of #GNTech, adds “Packed with more data than a 1000TB HD and more fun than your first PlayStation, your inaugural #GNTech has everything readers could want, from the latest gadgets to the hottest new games. We’ve even got Batman!”

Gulf Life gets a makeover

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Gulf Life, the inflight magazine for Bahrain’s national carrier Gulf Air, has received a new look. The redesign is the culmination of a comprehensive review of the magazine’s content, style and tone to better service its audience – whether 35,000 feet in the air, or in an airport lounge.

In addition to an updated logo and cover, the August 2015 issue of Gulf Life is also the first issue to be available as a digital edition via the issuu platform, which readers globally can download free of charge on any mobile device, tablet or desktop.

“We wanted something that reflected the expanding network of Gulf Air and its well-travelled passengers,” says Mairead Walsh, Editor, Gulf Life. “The new look is energetic and aspirational. We expect our new online presence will only increase our readership and awareness of the Gulf Air network.”

Edward Marr, Head of New Product Development and Business Development, GN Publishing, adds “We are immensely proud of the great standards Mairead and her team achieve each month for Gulf Life. As with all our products, nothing delights our teams more than producing engaging content that excites our readers, whilst clearly communicating our clients’ message.”

Friday magazine to be relaunched

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Friday magazine has been redesigned and relaunched. The glossy magazine launched in 1997, is published by GN Publishing every Friday alongside Gulf News. It printed an average of 115,000 copies weekly in 2014, and according to the Target Group Index UAE, the magazine has been read by 360,000 consumers in the last seven days. The relaunch is a culmination of six months market research by Friday magazine, resulting in a complete redesign lead by Editor Karen Pasquali Jones, with Art Editor Mark Setchfield.

“Friday has always been the market leader in the UAE, and I’m thrilled that it now looks world-class,” says Karen. “We have done six months of research all over the country to find out exactly what our readers want and give them a magazine to look forward to receiving every week. We have always carried thought-provoking stories, features on people making a difference, and campaigned on national and international issues and now it is wrapped up in a completely new, modern design.”