Georgina Scott – The Media Network

Katch International to handle five-star property

March 25, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based integrated communications agency, Katch International has been appointed to represent Sheraton Dubai Creek Hotel & Towers on a one-off project. Located in Dubai Creek district, Sheraton Dubai Creek is a five-star property that offers a combination of tradition, heritage and prestige with contemporary comfort as well as modernity. Katch International will be responsible for managing the integrated media and communications for the property across the region.

“We are all so used to the new and the sensational in Dubai, but the history and heritage of the Sheraton Dubai Creek definitely sets it apart,” says Georgie Woollams, Managing Director, Katch International. “The hotel has been offering outstanding service for four decades and Katch are excited to collaborate with their fantastic team for their 40th anniversary celebrations.”

Brazen secures Bio-Oil

March 7, 2016/in Account win, Featured /by Emily Churchill-Owen

Specialist skin product Bio-Oil has appointed Brazen to manage its PR in 2016. Brazen will run a fully-fledged Bio-Oil press office, in order to bring alive the many benefits of using the product to media and influencers. The agency will target bloggers and media via a suite of events and other tactics designed to raise the impact of the skincare brand.

“Bio-Oil is loved by women right across the world for its ability to transform problem skin, from simple re-hydration to the most difficult of stretch marks,” says Pramod Varrier, Spokesperson, Bio-Oil. “We needed a PR partner who would not only understand the love for the brand but also, using creative tactics, will be able to maintain and build that frame. We’re looking forward to working with Brazen in order to spread the message that Bio-Oil is everyone’s year-round skin saviour.”

Louise Jacobson, Managing Director, Brazen, adds “We’re huge fans of Bio-Oil here at Brazen and we are really excited to get the chance to work with this iconic beauty brand to spread the word across the region. Bio-Oil is already beloved of so many women and our tactics will be designed to extend the brand’s reach in exciting new ways.”

Brazen secures new signing

January 12, 2016/in Account win /by Emily Churchill-Owen

Brazen PR and Content Marketing will be handling all media publicity for personality and presenter Ross Crist, through its representation division. Originally from the US East Coast, Ross is an established sports commentator in the UAE and since 2013 he has been lecturing on sports business, as well as presenting regular slots on The Grill on Dubai Eye, Dubai Sports TV and Sports Tonight.

“I’ve been looking for an energetic and passionate team to help elevate my profile and presence and already Brazen is proving to be just that,” says Ross. “Brazen has a track record of elevating personalities and I’m confident they will help me take the next step in media and commercial work.”

Louise Jacobson, Managing Director, Brazen, adds “Ross has achieved a huge amount in the region in such a short space of time and we’re really excited to help him on the next stage of his journey. He is talented, professional and has many areas of expertise including sports, presenting, acting, modeling, events hosting, health and fitness so will be a great asset for relevant brands.”

Brazen wins Mommy in Dubai

November 5, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Brazen PR and Content Marketing has launched its personal representation division with its first client, Corrine Fuchs, Founder of UAE-blog, Mommy in Dubai. Brazen will be handling all of Corrine’s media publicity and acting as her representative for all brand partnerships. The agency will be working to enhance Corrine’s campaigns with established brands in the region, as well as reaching out to other potential collaborators and activating a media relations drive to increase Corrine’s profile to media outlets.

“I attended one of Brazen’s events earlier this year and I was impressed with how professional, passionate and knowledgable the team were,” says Corrine. “They came up with some great ideas on how to take Mommy in Dubai forward and have a real understanding of what I’m trying to achieve personally and professionally. I’m really excited to work with them.”

Louise Jacobson, Managing Director, Brazen PR and Content Marketing, adds “Mommy in Dubai is a fantastic, successful blog with a loyal fanbase and Corrine has a great reputation in the region. We were absolutely thrilled to be approached by Corrine and the team are fully geared up for the new chapter of Mommy in Dubai.”

Brazen wins Prestige Wealth Solutions

September 16, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Brazen has won the account to handle PR and content marketing for wealth management firm Prestige Wealth Solutions (PWS). This is Brazen’s third account win this month, and the agency will be working on increasing brand awareness and equity of PWS through a blend of targeted PR, social media and events aimed at high net worth individuals. Brazen will also be enhancing PWS’ events roster to generate additional interest in the company.

“Prestige Wealth Solutions is a leader in providing unbiased, bespoke financial solutions and has an enviable reputation for innovation and trust,” says Louise Jacobson, Managing Director, Brazen. “These core values not only set them apart from the rest of the industry, but will give us the perfect platform to create a compelling content strategy and engage with consumers.”

Craig McConnon, Managing Director, Prestige Wealth Solutions, adds “We were impressed with Brazen’s strategic and creative ideas and their dynamic approach, which will ensure we achieve further awareness with our core customer base and really take our brand to the next level.”

Brazen secures Glider Yachts

June 15, 2015/0 Comments/in Account win /by Emily Churchill-Owen

PR and content marketing agency Brazen has been appointed the UAE & UK PR partner for Glider Yachts, a modern British yacht manufacturer specialising in superyacht engineering. Glider Yachts uses cutting edge techniques to develop handcrafted superyachts that can travel faster than their conventional counterparts. Brazen’s PR for the company will involve a strategic and tailored approach to luxury, business and yachting media, appealing to ultra high net worth individuals.

“Glider is a daring and different yacht manufacturer, so it’s important we chose a daring and different PR partner that understands our ethos,” says Robert McCall, Managing Director, Glider Yachts. “PR is a key element to our strategy and we know that Brazen, with its passion for our product, coupled with a proven track record, will ensure Glider is the most talked about superyacht this year.”

Louise Jacobson, Managing Director, Brazen adds, “Gliders are cutting edge and created without compromise – a philosophy that very much mirrors our own. Brazen operates in the UAE and the UK, so we are perfectly placed to ensure Glider Yachts achieves the cut through and buzz it deserves in both regions.”

For further information, contact Georgina Scott at georgina@brazenpr.com / +971 (0)4 428 0939

Brazen expands UAE team

March 18, 2015/0 Comments/in Movers & Shakers /by Melissa Jean McWhirter

PR and content marketing agency Brazen, based in Dubai Media City, has expanded its team with the official appointment of Account Executive, Georgina Scott.

Coming from a background in music events and fashion marketing, Georgina has lived between London and Dubai for six years and has worked with local venues such as Fibber Magees and The Irish Village, as well as luxury brands including Reiss, Hugo Boss and Chelsea-based designer, Maria Grachvogel. She will now be reporting directly to Managing Director Louise Jacobson in the running of clients for Brazen.

“Brazen has had an incredible two months since our launch in January, and we are really excited to have Georgina on board,” says Louise. “Her network of contacts and strong digital and social skills will be a valuable asset in achieving the very best content for our clients.”

Georgina adds “I am absolutely thrilled to be part of Brazen after hearing so much about them in the UK. Brazen’s creative edge, fresh approach and award-winning formula made them an ideal choice for me.”

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