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FP7/MENA wins big at Global Effie Awards 

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Full-service advertising agency, FP7/MENA has received the Global Effie Award for the Most Awarded Agency Network in a Single Regional Competition. The awards took place on May 31, 2018 in New York City. The agency secured the award for FP7/DXB’s ranking as #2 Most Effective Agency Office Globally and FP7/CAI – FP7’s Cairo office– ranked #8 Most Effective Agency Globally.

“I’m completely honored and humbled at the same time – doing work that makes a meaningful difference for the brands that we represent is our job,” says Tarek Miknas, CEO, FP7/MENA. “Creativity that is not self-serving, nor made for award shows, but rather works to benefit both brand and consumer, is what makes us proud. That’s our True North. The fact that our Effie-winning work also wins at creative shows, goes to show that the complementary forces of effectiveness and creative brilliance, in our line of work, are two  sides of the same coin.”

Momentum/CAI appoints new Managing Director

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Momentum, part of Middle East Communications Network (MCN) has promoted Lina Fateen to the role of Managing Director of its Cairo office, Momentum/CAI. Lina joined MCN in 2002 as a part of FP7/CAI and most recently held the role of Deputy Managing Director at Momentum, where she worked on relaunching the agency as a full independent brand experience agency. In her new role, she will report to MCN Egypt’s CEO, Sahar El Zoghby and lead her team to produce award winning work to drive clients’ business award-winning building a brand reputation and setting standards of excellence for future openings of Momentum across the MCN network.

“My career at MCN has been a fantastic journey of valuable insights and experiences enabling me to build and foster a successful organisation with the right people here at Momentum/CAI,” says Lina. “And now with the continued opportunity to lead this company, I am excited to unravel the next steps in developing strong synergies with our clients for further award winning success.”

Amr El Kalaawy gets promoted at FP7/CAI

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Full-service advertising agency, FP7/MENA has promoted Amr El Kalaawy to the role of Managing Director of its Cairo office, FP7/CAI. With over 20 years of experience in the advertising industry in Egypt, Amr joined FP7/CAI in 2007 and most recently held the role of General Manager, where he aided in growing the digital offering and developing a creative vision for the agency. In his new role, he will report to FP7/CAI’s CEO, Sahar El Zoghby and work towards enabling valuable collaborations with sister agencies leading to a richer, integrated product offering for current and future clients.

“I look forward to expanding FP7/CAI’s business and leveraging our relationship with our sister agencies within MCN Holding as we look to help clients exploit the changes we are seeing in today’s dynamic & digital market,” says Amr.

MENA Effie Award winners announced

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Winners of the MENA Effie Awards has been announced following the conclusion of its ninth edition of the awards on November 15, 2017. Held at the Armani/Pavilion, Armani Hotel Dubai, the awards focused on establishing a gold standard of creative marketing brilliance across the region. The event saw major wins for FP7/CAI winning the Grand Prix, while other winners include PHD Dubai for Most Effective Media Office of the Year and FP7/DXB for Most Effective Agency Network of the Year.

“2017 saw tighter budgets, increasing pressure to deliver revenue and growing competition in the industry, but despite this high-pressure environment, marketing professionals have upped the ante with new levels of innovation, creativity and resourcefulness,” says Alexandre Hawari, Co-CEO, Mediaquest. “This is what we look for in our award-winners, who have all successfully faced the challenges by finding ever more strategic and targeted ways to reach audiences and deliver a solid return on investment.”