Fox + Hound Communications has won the PR account for the GMC Desert Warrior Challenge 2015. The challenge – an obstacle course designed to test the physical power, mental strength, teamwork and overall fitness of every participant – was launched in the United Arab Emirates in 2014, and will be held this year at the Dubai Police Academy Training Ground on October 23, 2015.
Fox + Hound will be managing all PR and communications in the lead up to the event, as well as on the day. Alongside this, the agency will be sourcing sponsorship for the GMC Desert Warrior Challenge and working with key talent to ensure that the event is backed by socially influential people within the health and fitness industry in Dubai.
“I am really excited to be working with Troy and the GMC Desert Warrior Challenge team,” says Chloe Rees, Managing Director, Fox + Hound Communications. “These kind of events are right up my alley, so working alongside the team was a no-brainer when the opportunity was presented to me. One of the most promising elements of working with someone like Troy is that he’s open to any ideas you put in front of him, no matter how insane and I think that’s part of the reason the event has been so successful in the past and will be even better this year!”
Troy Gillham, Founder, GMC Desert Warrior Challenge, adds “We are extremely happy to have Chloe from Fox + Hound as our PR agent and thus far she is doing a fantastic job. Chloe is very professional and capable and I have no doubt that she will help us reach our desired targets for the upcoming events.”
