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Arab News makes global structural changes

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Saudi Arabian-based newspaper, Arab News has launched two new bureaus in Europe and Asia as a part of its global, digital expansion plan. The new launch has been followed by the appointment of Baker Atyani to the role of Southeast Asia Bureau Chief, who brings with him experience in journalism, having covered stories on conflict zones in the region and previously worked with Al Arabiya as Bureau Chief – Asia, and most recently as its Senior International Correspondent. In his new role, he will spearhead Arab News’ coverage of Asia across print, online and video with a particular focus on India, Pakistan, Afghanistan, Malaysia, Indonesia and the Philippines.

Arab News’ digital expansion will also see the promotion of Ben Flanagan to the role of London Bureau Chief. With 16 years of experience working on national newspapers and news portals, Ben most recently held the position of Senior Editor at Arab News. He will now take on his new role to lead the operations of the new bureau in London and cover the UK and Europe from an Arab perspective, with a particular focus on politics, business and investment to serve as a digital hub for the newspaper.

“The new bureaus support the newspaper’s ‘more digital, more global’ strategy,” says Faisal J. Abbas, Editor-in-Chief, Arab News. “It is a great pleasure for us to have these two exceptionally experienced and incredibly capable journalists heading up our crucial Asia and UK operations. This inevitably adds much value to our readers who will be sure to get the best relevant content and stories from across these regions.”

ASDA’A Burson-Marsteller wins In2 SABRE EMEA Award

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ASDA’A Burson-Marsteller has been awarded the Thought Leadership in PR Award at this year’s In2 SABRE EMEA Awards in Berlin. The awards recognised the agency for it’s work in the seventh annual Arab Youth Survey 2015, as well as excellence in various categories of innovation and insight, with an emphasis on content creation, PR agency management and marketing. ASDA’A Burson-Marsteller also received a Certificate of Excellence in the Social Media – Collective category for its Warriors in Pink campaign for Ford Middle East recognised by the SABRE awards.

“Our thought leadership platform, the Arab Youth Survey, has been recognised as a pioneering initiative for the PR industry across Europe, the Middle East and Africa,” says Sunil John, Founder and CEO, ASDA’A Burson-Marsteller. “The survey has earned a reputation as a unique piece of work that adds a new dimension to the dialogue in and about the Middle East, providing a valuable insight for policymakers, businesses and civil society.  It is rewarding to see our hard work and investment in this major initiative recognised at the highest level by our peers in the PR industry.”