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PHD partners with IPA

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PHD, part of the Omnicom Media Group, has partnered with the UK’s Institute of Practitioners in Advertising (IPA) to localise and adapt its professional education material and examination for Middle East media professionals. Established for over 10 years, The IPA Foundation Certificate is an award-winning online learning program designed to provide junior industry professionals with the knowledge to perform their day-to-day roles with confidence and expertise. With over 10,000 executives in the UK certified, PHD are the first media agency executives in the Middle East to take and successfully pass the exam to secure the IPA’s Foundation Certificate.

“PHD is all about ‘finding a better way,’ not just for ourselves or our clients, but also for the industry in which we operate,” says Elda Choucair, Managing Director, PHD UAE. “Wherever it operates, PHD has always been a strong supporter of raising industry standards. I am very proud of the role we’ve taken in localising IPA’s Foundation Certificate for our industry and our team’s results in the examination. We’ve partnered with the IPA because we see it as part of our role to develop the future talent of our industry.”

Mohammed Halawi promoted at PHD Abu Dhabi

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Mohammed Halawi has been promoted to the position of General Manager at PHD Abu Dhabi, the media agency network division of the Omnicom Media Group. Previously in the role of Planning Director and employed at PHD since 2003, Mohammed will now lead the PHD Abu Dhabi office,  spurring further growth by actively contributing to both clients and teams’ performance.

“It’s a tremendous honour but also a great responsibility to have been promoted to this role,” says Mohammed.”Based on the journey so far, I can only look forward to what is ahead of us. My ambition is to continue to create an environment that will stimulate the growth and performance of our clients, our teams, as well as all our business partners.”

Elda Choucair, Managing Director of PHD UAE adds, “Mohammed has developed an in-depth understanding of the unique features and challenges of the Abu Dhabi market and is ideally prepared to lead our operation in the capital. With his passion, dedication and commitment to drive business forward, I am confident he will sustain the virtuous circle we have seen in Abu Dhabi. On a more personal note, I am thrilled to see someone as talented as Mohammed rise through the ranks to ultimately assume leadership. It’s hugely gratifying and a vivid expression of our focus on talent.”