ELAN Group – The Media Network

ELAN Media, the media arm of ELAN Group, has entered into a multi-year strategic partnership making them the exclusive media representative for Mall of Qatar (MOQ). ELAN Media will now manage and drive the full range of Mall of Qatar’s media portfolio, while delivering tailored creative advertising strategies for the retail outlet. As part of their strategy, ELAN Media will be expanding its portfolio of high value and high impact advertising assets, as well as introducing digital advertising technology.

“This initiative with ELAN Media will not only elevate the advertising impact for our portfolio of clients and tenants, it will further enhance the shopping and entertainment experience for our visitors and provide a rich media landscape for a wide array of businesses to showcase their products and services,” says Rony Mourani, General Manager, Mall of Qatar. “We are confident that the MOQ alliance with ELAN Media will help drive our mandate of being not just another shopping mall in Doha.”

Jamie Ball, Chief Operating Officer, ELAN Media, adds “Mall of Qatar will be an iconic shopping destination in the region and provide some of the best advertising opportunities for brands in Qatar. This agreement with Mall of Qatar underscores the solid reputation and the trust that ELAN Media has earned in the media and advertising industry by continuously delivering excellent service to our clients and partners.”

ELAN Media, the media division of the ELAN Group, has become the exclusive digital media sales representative for the Arabic-language edition of The Huffington Post, Huffpost Arabi. The division has partnered with Integral Media Strategies as well as The Huffington Post to introduce Huffpost Arabi to the Middle East. Founded by CEO Wadah Khanfar, former Director General of Al Jazeera Media Network, Integral Media Strategies is a digital content hub that produces online news catered to the Arab region. Based out of London, the hub will be working with HuffPost Arabi to produce and share the latest stories from the Arab world.

“We are proud of the partnership with ELAN Media, a company with established roots in the market and a developed footprint across many leading websites in the region,” says Wadah. “We are confident in their ability to promote HuffPost as a go-to advertising platform for companies in the Arab world. We want to publish great content that advertisers will be excited to support.

Jaber Al-Ansari, Group Chief Executive Officer, ELAN Group, adds “We are proud to establish The Huffington Post and even more so to help introduce their Arabic edition to the Middle East. We have been in the media market for over a decade and have developed extensive knowledge and practice in the region. Our partnership model allows us to leverage this expertise and partner with global brands that are experts in their respective fields, giving people of the Middle East diversity in choice and access to more substance than what is available. We believe our partnership with HuffPost Arabi will be mutually beneficial to both our audiences.”

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ELAN Media to represent Mall of Qatar

ELAN partners with the Huffington Post

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