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Sky News Arabia partners with Al Ahram

Sky News Arabia has partnered with news organisation and publishers Al Ahram Establishment to broaden its scope of programming. A high-level delegation from Egypt-based Al Ahram Establishment visited the headquarters of Sky News Arabia in Abu Dhabi to sign a strategic media partnership that mandates the two sides to share knowledge, expertise and build synergies in training, advertising and programming.

Signed by Ahmad Sayed Al Najjar, Chairman of Al Ahran Establishment and Nart Boran, Head of Sky News Arabia, this was conducted in the presence of Mohammed Abdulhadi, Chief Editor, Al Ahram Newspaper and Mostafa Al Saeed, Editorial Director, Sky News Arabia.

MEAComS joins Edelman affiliate network

Edelman and MEAComS have signed an agreement naming MEAComS as Edelman’s exclusive affiliate in Eygpt. MEAComS will form an integral part of the Edelman network of affiliates by providing local expertise and on-the-ground market support to Edelman. MEAComS’ staff and clients will have access to Edelman’s regional and global network of experts, best practices and professional development and training programs.

“Edelman is renowned for setting industry standards,” says Fatma Z. Ahmed, Managing Director, MEAComS. “We are proud to affiliate with a global firm whose reputation for innovation and an integrated approach to strategic communications in meeting client needs proceeds them. We at MEAComS share many of Edelman’s core values and work diligently to ensure the same success for our clients. Our partnership will give Edelman greater insight into Egypt and the Middle East while we gain important know-how and experience as we continue to grow our own influence regionally. We look forward to a fruitful relationship that is win-win for Edelman and MEAComS.”

Robert Holdheim, CEO of Edelman South Asia, Middle East & Africa adds, “Egypt is an exciting, rapidly emerging and important market in the Middle East and North Africa region. As a long-standing partner of Edelman in Egypt, we know that MEAComS shares Edelman’s commitment to excellence and quality in meeting our clients’ needs. This affiliation marks a new chapter in our alliance, adding considerable value to our present client portfolio in Egypt and enhancing the significant future growth potential in this important market for Edelman. We look forward to a long and prosperous partnership in Egypt.”

Entourage announces initial results of ETA ad campaign

entourage marketing & events, in partnership with the Egypt Tourism Authority (ETA), is pleased to announce the initial results of their ETA ad campaign, “Masr Wahashtouna”, which has brought an increase of 40 percent in tourist numbers to the country from the Middle East. entourage has led the media strategy for this targeted tourism campaign by designing a strategic plan and media implementation of the campaign’s advertisement over print, TV, outdoor and a variety of digital outlets, resulting in Egypt being back up to the top five tourist destinations in the Middle East.  

“We are honoured to gain the trust of the Egypt Tourism Authority and to promote Egypt as a tourist destination in this critical time for Egypt and the region,” says Mohammed Tayem, Managing Director, entourage marketing & events. “Because of the timing for the launch of this campaign – right before the presidential elections of 2014 – our team was required to design the right strategy that not only reaches the target Arab region, but also entices their response. How we implemented this strategy was of upmost importance, given that Arabs make up a very large portion of tourists to Egypt.”

Fadwa Salah bids farewell to Nawa3em.com

Fadwa Salah, Nawa3em.com’s Associate Editor, has announced her departure from 2 Pure publishing. During her 18-month stint at the online Arabic magazine title, Salah played a big role in offering encouragement to both local and international talents, giving a special push to the fashion designers in the region. She plans to return to Egypt to seek new opportunities.

“I really enjoyed my time at Nawa3em.com and I will surely miss everyone,” says Salah. “I’m looking forward to spending some time in Egypt as I think it will give me the chance to explore new opportunities and find out what my next big step will be”.

Salah’s replacement has yet to be announced.