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Dubai-based Rawaj International has signed a strategic partnership with Sergat, a specialist communications agency headquartered in Spain. The joint objective of Rawaj and Sergat is to lead specialist communications for tourism, hospitality, aviation and visitor attractions industries, offering professional PR and communications services across Europe, Asia and the MENA region.

“Rawaj International and Sergat are joining forces to extend their service reach across various borders,” says Lale Ansingh, Founder and Managing Director, Rawaj International. “Merging the expertise of both parties will be a recipe for definite success. With this partnership, we will be leveraging our market position to a new level.”

Marc Meister von Graffenried, Founder and Managing Director of Sergat adds, “The alliance and partnership between Sergat and Rawaj creates many synergies and benefits for the clients, both regional and international. Our vision is to position ourselves as the key specialist communications agencies for the tourism sector in the UAE and Middle East, as the region is rapidly developing with a strong projection for the future. Both parties understand leadership in quality terms, where we believe we can offer unique advantages and values to the interested companies.”