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Not A Cliché launches in the UAE 

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New communications agency, Not A Cliché launches in the UAE. Founded by Duha Shabib, the agency aims to not only provide solutions but push the limits and boundaries of obtainable results. The agency will focus on providing public relations, social media, creative advertising and digital marketing.

“Understanding the importance of a 360-degree approach to communications, I wanted to create a hybrid agency providing the perks and tailor-made services that come with an independent and creative foundation yet achieve international results and exceed expectations,” says Duha Shabib, Founder and Managing Director, Not A Cliché. “We believe one team is a strong team and joining forces with clients enables us to not only dream big but achieve bigger.”

Omar Darwish, CEO, Not A Cliché continues, “Being part of a fast-paced industry, our main aim is to always set trends. Our team has extensive expertise in the region and we believe we are equipped to bring creativity to what we are trying to achieve.”

Duha Shabib joins Galeries Lafayette and BHV MARAIS

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Galeries Lafayette and LE BHV MARAIS, part of the Galeries Lafayette Group has appointed Duha Shabib to the role of PR and Social Media Manager. Duha previously worked with Hill+Knowlton Strategies as Account Executive and most recently with Chalhoub Group as Senior PR Executive, where she handled the Group’s concepts stores including, TRYANO, Wojooh and Tanagra. In her new role she will be managing all communications and social media platforms for Galeries Lafayette and BHV MARAIS. She will also be responsible for promoting the brands different categories including, interior design, food, women and men’s fashion across the region.

“I am thrilled to have the opportunity to be handling Galeries Lafayette and LE BHV communication department and looking forward to making a positive contribution to the organisation,” says Duha.