Dubai United Arab Emirates – The Media Network

Catch Communications to represent Korean skincare brand

July 26, 2018/in Account win /by Suad Ashimi

Dubai-based boutique communications consultancy, Catch Communications has been appointed to represent The Face Shop in the UAE. Part of the Al Ghurair retail portfolio, The Face Shop is a Korean skincare brand that offers products to highlights one’s natural beauty. Catch Communications will work towards strengthening The Face Shop’s brand positioning and raising its profile in the region.

“After a successful campaign run earlier this year, we are delighted to be working with the K-beauty innovators once again,” says Injeel Moti, Managing Director, Catch Communications. “The Face Shop brand has been so well received in the past and we are thrilled to be partnering up with them for their new season launches. We look forward to further establishing the brand and contribute to its overall success in the region.”

Soho Communications launches in the UAE

April 13, 2017/in Featured, New Launch /by Suad Ashimi

PR professionals Peta Thorpe-Evans and Chloe Ragg have teamed up to launch new communications agency, Soho Communications. With experience in the PR and marketing industry, Peta previously worked as Marketing Director at Praias Boutique and recently as a freelance PR, Social Media and Marketing Consultant across a portfolio of clients such as MA Models, Lucia Clinic and Vii Dubai.

Chloe brings with her, experience in media and PR having worked with Gulf News Broadcasting, Time Out Dubai andcurrently as Managing Director of Fox and Hound Communications. The new agency will operate as a PR, social media and events consultancy with a focus on lifestyle and hospitality clientele across the UAE.

“We’re both really excited to announce the launch of Soho Communications in Dubai,” says Peta Thorne-Evans, Co-Founder, Soho Communications. “We’ve both been working separately across the hospitality and lifestyle division for quite some time and have seen a real opportunity to join forces and work together on offering clients a personal, in-house approach.”

Katch International to handle MEFCC 2017

March 20, 2017/in Account win, Featured /by Suad Ashimi

Public relations and creative agency, Katch International has been appointed to handle all PR activities for pop culture and entertainment convention, the Middle East Film and Comic Con (MEFCC). Organised by The Alliance, MEFCC will run from April 6 – 8, 2017 at the Dubai World Trade Centre and aims to provide an exciting platform for fans across the Middle East. Katch will be responsible for all PR operations and media campaigns to raise awareness of this year’s MEFCC across the region.

“It’s always exciting for us to grow with a brand as we believe this gives us added insights into how best to serve them with our PR offerings,” says Georgie Woollams, Managing Director, Katch International. “The MEFCC has become a permanent fixture on Dubai’s entertainment calendar and one that fans consistently look forward to and we hope to work in close proximity with The Alliance to make this year’s edition memorable.”

Channel 4 Radio launches new evening show

August 2, 2016/in Featured, New Launch /by Suad Ashimi

UAE-based radio station Channel 4 has launched new evening show, Evenings In: Demand. The show will be aired weeknights from 7pm until 10pm on 104.8 fm and will be hosted by former Mid-Morning Show Presenter Jay Skye, alongside JJ Thompson, who joins the Channel 4 network from Capital FM in the UK. Evenings in: Demand can also be watched live online at www.channel4fm.com/onair/indemand.

“JJ is one of the rising stars of the radio industry, so I’m thrilled that he is now part of Channel 4 team,” says Thomas Ferguson, Programme Director, Channel 4. “He’s charismatic, passionate about music and has fallen in love with the UAE. Together with Jay, they will make this the new must-listen evening show for the region.”

Jay adds “It’s an exciting year so far to say the least, with the new show and a lot of other projects coming up, as well. Doing the Mid-Morning Show was so much fun and it’ll be weird doing a show after the sun sets now, but this new show is going to be great and JJ is so much fun to work with.”

SOCIALEYEZ wins Dubai Parks and Resorts

June 1, 2016/in Account win, Featured /by Michelle J Kuehn

SOCIALEYEZ has been appointed to handle all social media for Dubai Parks and Resorts, an integrated theme park destination scheduled to open in October this year. SOCIALEYEZ will manage all of the social media activities, monitoring and listening and content creation for the overall destination as well as for motiongate Dubai, Bollywood Parks Dubai and Riverland Dubai.

“This is undoubtedly the kind of account we love to work on at SOCIALEYEZ,” says Fadl Al Tarzi, CEO, SOCIALEYEZ. “Working with Dubai Parks ad Resorts will bring out the best of our team, we expect the account to leverage almost every part of our agency’s offerings from creative content to video to apps to launch campaigns to linking with e-commerce. We’re truly honoured to be working with such an exciting client but also one that is of strategic importance to Dubai’s current and future tourism sector.”

Vinit Shah, Chief Destination Management Officer, Dubai Parks and Resorts, adds “Our partnership with SOCIALEYEZ comes at a strategic time as we shift the focus of our communications from construction updates to announcing the installations of our exciting rides, shows, attractions and retail offerings,”

Harper’s Bazaar to launch first Arabic edition

May 6, 2014/0 Comments/in New Launch /by Team TMN

Leading fashion publication Harper’s Bazaar Arabia, part of ITP Publishing, is to launch Harper’s Bazaar: The Season – its first ever definitive guide to the fashion season in Arabic. Launching in late September this year, the oversize book will showcase the best of both international and regional A/W14 collections, from couture and ready-to-wear to accessories and beauty, and will become a coffee table essential that engages readers for the first time in the national language.

“Over the last seven years, Harper’s Bazaar Arabia has established itself as the Middle East’s leading luxury fashion title, blending regional style with international influence,” says Louise Nichol, Editor-in-Chief, Harper’s Bazaar Arabia. “Retaining a regional voice and ensuring that content engages directly with a Middle Eastern reader is a central pillar of the magazine. It is therefore a natural step for Harper’s Bazaar to launch this bi-annual Arabic language publication, which will enhance the existing monthly product.”

With a comprehensive overview of key trends, iconic moments, regional designers to watch and top buys, combined with the unparalleled authority of Harper’s Bazaar, this new book will reach out to affluent and high-net-worth individuals across the GCC. The Season will be the ultimate Arabic language luxury fashion publication, offering Arabic-speaking readers a reference product in their own language, with the longevity of a six-month shelf-life that enhances the monthly magazine currently available in English. With an initial print run of 10,000 copies The Season will have a targeted distribution that includes all previous attendees and winners of the Arab Woman Awards in Qatar, Kuwait, UAE and Saudi Arabia, plus main newsstands, ladies clubs, five-star salons and spas.

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