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Lions Festivals appoints new Managing Director

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Lions Festivals has appointed Jose Papa to the role of Managing Director. Jose is currently CEO of another business – WGSN – owned by Ascential, Lions Festivals parent company and was previously Corporate Strategy Executive Director at Estadão, Cannes Lions’ official representative in Brazil. In his new role, which will be effective as of September 1, 2016, he will head up and manage the Lions Festivals four annual global celebrations; Cannes Lions, Lion’s Health, Lions Innovation and Lions Entertainment, as well as regional events including; eurobest, Dubai Lynx, Spikes Asia and the Tangrams.
“Clearly this role attracted a lot of interest and I am delighted that Jose has agreed to join Lions Festivals,” says Philip Thomas, CEO, Ascential. “He has led WGSN to unprecedented success and with a deep understanding of our brand and huge international experience, he was the outstanding candidate for the role.”
Jose adds, “Lions Festival is the definitive global destination for creativity and inspiration. A legacy built by bringing together the world’s brightest minds and awarding the most innovative work. It is a privilege to carry on the heritage and further lead an exciting new phase of continued success.”

7-Day Brief Powered by YouTube winners announced

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The winners of The Seven Day Brief Powered by YouTube have been announced today as Shafiq Alam and Moe Sarhi. Brought to the region by Dubai Lynx, the creative competition aimed to engage the MENA region in helping to shed light on a social cause by partnering with UN organisation UN WOMEN to focus on the issue of abuse against women in the Middle East. With entries open to those living in Algeria, Bahrain, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, Tunisia, the UAE and Yemen, the competition sought to help raise funds for UN WOMEN who aim to establish 24-hour hotlines for survivors of domestic violence.

The winning team, whose targeted advertising video won the judges vote for its ‘strong, impactful message and creative filling of the brief’,  will now be granted a trip to Cannes Lions International Festival of Creativity 2015, as well as the Dubai Lynx International Festival of Creativity.

YouTube’s Seven Day Brief competition announced

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The MENA region’s creative community has been challenged by YouTube and Dubai Lynx to create an advertisement which aims to help a social cause through a competition known as The Seven Day Brief. Seeking to engage the MENA region and showcase the creative and interactive potential of YouTube as an advertising platform, the Brief will be released on January 14, 2015. Competitors will have seven days to answer the brief provided by a global NGO, producing a video ad that directly addresses the requirements.

The videos will be evaluated and judged by a panel which includes members of the regional advertising industry, with the finalists to be announced on January 25, 2015, and winners awarded at the Dubai Lynx on March 11, 2015. The winning team or individual will be granted a trip to Cannes Lions International Festival of Creativity 2015 and Dubai Lynx International Festival of Creativity. Entries are open to those living in Algeria, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, Tunisia, the UAE and Yemen.