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Omnicom Media Group MENA partners with digital analytics firm

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Omnicom Media Group has extended its partnership with digital analytics company, Moat, to the Middle East. Aiming to provide greater transparency in measurement and performance, Omnicom Media Group, the media services arm of Omnicom Group Inc. has been collaborating with Moat since 2014.

“This value of extending the partnership with Moat was obvious to us from the beginning,” says Dimitri Metaxas, Regional Executive Director-Specialist Companies, Omnicom Media Group MENA. “Its benefits extend to all parties within the industry, as it allows us to better understand all the measured parameters and deliver a tangibly stronger performance. This alliance helps us move into a new era of measurement, ensuring that publishers and media partners are well-aware of our commitment towards the brands and businesses that our agencies represent. This is the latest step we’ve taken to enhance our clients’ marketing and business performance better.”

Alexandra Venison joins Vogue Arabia

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Following the appointment of Manuel Arnaut as Editor-in-Chief of Vogue Arabia, the title has welcomed Alexandra Venison to the editorial team as Beauty Editor. Having worked across fashion and beauty titles including Emirates Woman at Motivate Publishing and VIVA and Harper’s Bazaar Arabia at ITP Media Group, Alexandra will head up all beauty content in her new role.

Five Minute Focus – ArabNet Digital Summit

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With the ArabNet Digital Summit coming up, Team TMN sits down with Rana Yaacoub, Media and Partner Manager at ArabNet, to find out what to expect from the upcoming event…

Tell us about ArabNet Digital Summit…

The ArabNet Digital Summit is the region’s most influential conference for digital business and innovation and will be hosting it’s fifth edition to bring together 80 top speakers, 50 exhibitors, over 1200 attendees, and more than 50 key talks and sessions. The summit will involve discussions on the latest in the fields of media, marketing, e-commerce, financial technology, internet of things, big data, investing in technology, and digital business transformation across four separate forums, AdTech, Smart Economy, Digital Commerce, and Innovation and Investment. The event will also feature 18 of MENA’s most promising startups competing at the ArabNet Startup Championship, as well as leading investors from across the world discussing the state of the industry.

When did the summit launch in the region?

The first ArabNet Digital Summit to took place in Dubai in 2013, while ArabNet conferences launched across the region with Beirut in 2010, Riyadh in 2012 and Kuwait in 2016.

When and where will this year’s event take place?

The ArabNet Digital Summit will take place on May 16-17 at the Madinat Jumeirah Conference and Events Center, Dubai.

How will this ArabNet Digital Summit 2017 be different as compared to the previous years’? Please tell us about the four forums…

This year’s summit will include four forums that will cover different tracks within the economy, digital, media and advertising as well as innovation and investment fields. The forums will be categorised into;

  • Smart Economy Forum: This full track explores the smart economy covering smart cities, smart governments, the future of cars and transportation, and the digital enterprise as well as the blockchain and machine learning technologies driving this transformation.
  • Digital Commerce Forum: This forum explores the emerging trends and opportunities in e-commerce, e-retail and payments in the MENA region. It also dives into the digital transformations taking place in the banking sector, and the fintech innovations that are changing the financial services industry.
  • AdTech Forum: This forum features two full tracks covering the latest trends in digital media and advertising, including the AdTech Showcase, which is a convergence of new advertising and media technologies from around the world to improve the impact and efficiency of campaigns, and help publishers maximise revenues.
  • Innovation and Investment Forum: This forum features a full track for investors, with high-level discussions that includes, limited partners (LPs), private equity investors and family offices — to help the corporate community understand how they can invest in or collaborate with startups to stay ahead of disruption.

Also included will be the ArabNet Startup Championship, with pitches from 18 of the most promising startups from across the MENA region, handpicked through local pitching rounds and winners given the opportunity to go global.

What was the idea behind introducing four forums under one summit?

The regional market is changing. Audiences today prefer content and networking opportunities that are more specialised, which is why this year, we have shifted and spread the summit across four separate and specialised forums, which are the AdTech, Smart Economy, Digital Commerce, and Innovation and Investment.

What is the concept behind the AdTech Forum?

The concept of the AdTech Forum is based on analytics, content distribution, programmatic, native, bots and automation, which are all technologies that are reshaping how publishers, agencies and brands do business. The focus of the forum will be on topics such as measurement and attribution, content strategies in a world of distraction, ephemeral content; strategies and best practices, technologies changing the consumer journey and showcase of AdTech technologies.

What will be the key topics of discussion at the AdTech forum?

The main topics of discussions at the event will be, New technologies in online advertising, Influencer marketing: Popularity vs impact, Online brand strategies, Consumer experiences: Marketing and commerce

Who will be speaking/participating at the same?

The top regional and international speakers that will be participating in this year’s event will include:

  • John Stoneman, General Manager at Triplelift, Europe.
  • Lauren Maillian, Entrepreneur, Global Marketer, Startup Advisor, Speaker, TV Personality and Author.
  • Sarah Cunningham, Marketing Manager and Head of Demand Generation at AdRoll.
  • Sebastian Schindler, Global Insights Lead at InSKin Media.
  • Scott Lamb, Vice President of International at BuzzFeed.
  • Tim Wolfs, Chief Digital Officer at Altavia Group.
  • Liely Bullock, Enterprise Partnerships Manager – EMEA at Statiq.

The full list of speakers can be found on ArabNet’s official website.

Can industry professionals of the region participate as speakers at the event? What is the procedure to apply?

ArabNet has a track record of bringing together globally renowned speakers to discuss cutting-edge topics in web and mobile, through interactive panel formats, talks, and workshops. We are always on the search for innovative experts who can share their work and research. For speakers interested in showcasing a case study or research, whether on social media, at the Digital Summit or any future event, they may apply on the website.

Is the forum open for anyone to attend? What is the registration process?

ArabNet Digital Summit is an exclusive event, with two registration categories. The investors and corporates participation fee varies according to the registration time.

Young professionals, students and entrepreneurs can request an invitation and attend for free. The reason we chose to launch such an initiative this year is to support new entrepreneurs and young professionals who are in the process of establishing their business, but have no means to afford a ticket.

@AWM magazine launches in Abu Dhabi

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Yardstick Marketing Management has partnered with WhiteFox Media Group to launch a new quarterly magazine for Al Wahda Mall in Abu Dhabi. The print and digital magazine, named @AWM will feature a spectrum of products from Al Wahda Mall ranging from fashion, health, entertainment, cars, homeware, electronics, dining and travel. With 10,000 copies in circulation, @AWM will also include interviews, offers and promotions as well as feature editorial content. The magazine will be available as a complimentary publication, catering directly to the mall’s customers and online readers as well as the surrounding hotels and residential apartments.

Noel Ebdon, Managing Director and Editor-in-Chief of WhiteFox Media, will take on the role of Publisher and Editor-in-Chief of @AWM and Anishkaa S Gehani will also be joining Noel as Consulting Editor of the title. As the Founder of Yardstick Marketing Management, Anishkaa brings with her 13 years of media, marketing and PR experience. As the editorial heads of the new title, Noel and Anishkaa will oversee all the editorial content of the magazine.

“We are delighted to launch our very first official magazine, which I believe is another step forward in connecting our retailers to our visitors,” says Mohammed Nauman Thakur, General Manager, Al Wahda Mall. “With the launch of @AWM, we will keep our visitors abreast with everything that is trending in the fashion and lifestyle space, update them on the mall’s brands, as well as interviews and features relating to the wide range of products the mall covers.”

New Editor at Petrolhead Arabia

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Online automotive magazine, Petrolhead Arabia has appointed Ahmad Al-Nashash to the role of Editor. With over five years of experience in the automotive media and PR industry, Ahmad previously worked with various online platforms catering to the automotive industry including YallaMotor.com, AutoMiddleEast.com and most recently with DriveArabia.com. In his new role, he will be responsible for writing engaging automotive articles and covering all the key happenings in the industry across the UAE.

“As someone that has racing fuel running through his veins, I am confident there is so much we can do as a team to take Petrolhead Arabia to new heights, especially with such a creative team,” says Ahmad.