Dubai – Page 47 – The Media Network

Parker Design expands into the Middle East

October 11, 2017/in New Launch /by Suad Ashimi

UK-based integrated advertising and digital agency, Parker Design has launched its Dubai office as part of its expansion plan into the Middle East. The new office aims to provide clients in the UAE with a professional but personal approach to business while helping them connect with their audience. The launch will also see the appointment of Dan Kendrew to head the Dubai office as Director bringing with him over 15 years of experience on B2C and B2B projects in a wide range of sectors.

“We have several UK and global clients with operations in the UAE: AstraZeneca, Thomson Reuters, Sage, to name a few,” says Dan Kendrew, Director, Parker Design. “So this, combined with the fact that Dubai is an exciting hub for global business, innovation and creativity, meant that it was a perfect match for us and a really easy decision to make. We’re delighted our international dream is now a reality, and can’t think of a better place than the UAE, and Dubai in particular.”

Beauty brand appoints RAC Advertising and Digital Media

October 11, 2017/in Account win /by Suad Ashimi

Dubai-based creative communications agency, RAC Advertising and Digital Media has been appointed by Paese Middle East as it’s advertising agency in the region. Paese is a Polish cosmetics brand that offers a range of beauty products for women across the Middle East. RAC Advertising and Digital Media will handle all the social media activations and communications strategy to create awareness of the brand’s presence in the region.

“Partnering with an international brand such as Paese is an honour for us,” says Una Rohanna Gabredo, Managing Director, RAC Advertising and Digital Media. “We are excited to roll out social media activations and build their presence in the market.”

expose-communications secures motor company

October 11, 2017/in Account win /by Suad Ashimi

Dubai-based PR agency, expose-communications has been appointed to represent Gargash Enterprises in the UAE. Established in 1958, Gargash is the authorised distributor of Mercedes-Benz across Dubai, Sharjah and the northern emirates. expose-communications will work alongside Gargash Enterprises’s marketing agency, Creos Consulting, to handle all its PR activities and create awareness of the brand as well as the numerous social commitments it has given back to the community.

“We are thrilled to welcome such a renowned company like Gargash Enterprises into our business,” says Dana Abdelhadi, Co-Founder, expose-communications. “At expose-communications, we pride ourselves on delivering the very best in PR services across a range of industries and Gargash Enterprises is a welcomed addition to our ever-expanding portfolio.”

Media Maven to represent The Tasting Class

October 10, 2017/in Account win /by Suad Ashimi

Dubai-based boutique PR and copywriting consultancy, Media Maven has been appointed by The Tasting Class as its PR agency in the GCC. Founded by Lindsay Trivers, The Tasting Class organises wine and beer tasting events, while also providing beverage training and consultancy. Media Maven will be responsible for all PR operations for The Tasting Class in the GCC to expand its portfolio of popular public and private tasting events.

“The Tasting Class has just become the only approved programme provider of Wine and Spirit Education Trust (WSET) courses for consumers in the UAE and that’s big news for anyone working within or simply passionate about the ever-evolving world of F&B,” says Sarah Walker-Dufton, PR Consultant, Copywriter and Journalist, Media Maven. “Lindsay Trivers is the Founder of The Tasting Class and her energy when it comes to raising the bar on both corporate and consumer knowledge of what we are serving and drinking is very inspiring. I look forward to helping spread the word on her success.”

Schneider PR secures real estate project

October 10, 2017/in Account win /by Suad Ashimi

Dubai-based creative, independent PR and communications agency, Schneider PR has been appointed by Muraba as its PR agency in the UAE. Muraba is a residential real estate project that consists of apartments and penthouses on the tip of the Palm Jumeirah. Schneider PR will be responsible for all PR activities and media campaigns to raise awareness of Muraba’s presence in the UAE.

“Muraba is most definitely a residential real estate project with a difference, the artistry and craftsmanship really make the project stand out, and I’m delighted to have taken it on,” says Sandra Schneider, Managing Director, Schneider PR. “I’ve no doubt that buyers will be taken aback by the unrivalled quality of the apartments, as well as the stunning setting with uninterrupted sea views.”

The Collective Communications to handle ABCE 2017

October 9, 2017/in Account win /by Suad Ashimi

The Collective Communications has been appointed by The Arab Beverages Association to handle all social media and PR activities for the seventh Arab Beverages Conference and Exhibition (ABCE 2017). The conference aims to explore and discuss opportunities and restrictions facing the beverage industry and will be held on October 29 and 30, 2017 at the InterContinental Convention Center, Dubai.

“The Arab’s non-alcoholic beverage industry is one of the fastest growing industries in the Arab World, catering to over 300 million consumers in the Arab region,” says Georgina Brace, Managing Director, The Collective Communications. “A must-attend event for those in the beverage industry, we look forward to working with The Arab Beverages Association to communicate more about the conference as well as latest trends, strategies, opportunities and restrictions facing global and Arab beverage markets.”

Hopscotch reveals survey on Global Women in PR

October 8, 2017/in Regional News /by Suad Ashimi

Hopscotch has revealed the results of its survey by PR and communications body, Global Women in PR (GWPR). The survey which aimed to show the status of women in the workplace and the industry as a whole, highlighted flexible hours as an advantage that has lead to efficiency while, the lack of confidence to demand pay rise being a major cause for gender pay gap. The study was conducted with a sample size of 757 respondents working in the PR industry from across 19 countries. Following the research findings, Hopscotch also launches new monthly series, Career Clinics to increase skills and provide a platform for women to network.

“On launching Hopscotch 18 months ago, we quickly realised that sourcing flexible work for women was only half the battle,” says Helen McGuire, Co-Founder, Hopscotch. “Ensuring women follow a path to senior management and building confidence is key to reducing the gap, but we need those women in the workforce in the first place and in the UAE, the employment rate of women is less than half the global average.”

Katch wins new jewellery account

October 4, 2017/in Account win /by Suad Ashimi

Pure Gold Jewellery has appointed Katch International as their PR and communications partner. The agency will manage the integrated communications for the jewellers across the region. Established in 1989 in Dubai, Pure Gold Jewellers is renowned for its conflict-free jewels of high quality, competitive pricing and for offering unique lifetime exchange terms.

“We are very pleased to take over communications for Pure Gold Jewellers, especially since it is home-grown here in Dubai,” says Georgie Woollams, Managing Director, Katch International. “It has always been an exceptionally driven company that puts its customers at the forefront of everything they do, which has continued to be a decisive factor in their success over the years. We are joining the company at an important time in their development, as they have major expansion plans in the next few years, and it’s very exciting to be a part of that. We are very much looking forward to a successful collaboration with Pure Gold Jewellers both now and in the future.”

TishTash to represent men’s grooming company

October 3, 2017/in Account win /by Suad Ashimi

Dubai-based marketing and PR agency, TishTash has been appointed by The Man Company as its PR partner in the Middle East. The Man Company is a grooming business that offers a head-to-toe range of grooming essentials for men across the UAE. TishTash will be supporting The Man Company with strategic PR campaigns, events, traditional media relations, blogger and influencer relations as well we partnerships and activations.

“Men have never paid so much attention to their appearance, with beards also making a resurgence,” says Natasha Hatherall-Shawe, Founder and Managing Director, TishTash. “In addition to our fabulous portfolio of beauty brands already managed by TishTash, we’re excited to grow our range of products for men and help inform the guys out there of the best skincare and grooming ranges available in the region.”

Ampersand launches operations across the region

October 3, 2017/in Featured, SPONSORED /by Suad Ashimi

MCG& Group has launched new marketing and talent consultancy, Ampersand. Founded by Nick Clements and Justin McGuire, Ampersand will have offices across Dubai, Hong Kong and Singapore to deliver marketing and talent consulting services. The consultancy will be divided into &Knowledge, which will provide specialist learning and development as well as training, coaching and assessments, &Search, an executive search and placement operation and &Connect, a strategic advisory and M&A service in the creative services arena. The new launch will also see Nick Clements, COO at MCG& take on the additional role of CEO along with Chris Quy, who most recently worked as Director at MCG& to take on the new role of Managing Director.

“Ampersand is a unique offering that brings the best of the worlds of marketing and talent consultancy together,” says Nick Clements, CEO, Ampersand. “We know that there is an appetite for the L&D, search, advisory and M&A services that we provide and are growing the business out internationally from day one. I’m thrilled to be partnering with Justin on this new venture and delighted that Chris Quy is bringing his wealth of experience to the company as Managing Director.”

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