Dubai – Page 251 – The Media Network

Women’s Health Middle East available now

March 2, 2014/0 Comments/in Regional News /by Team TMN

The first issue of Women’s Health Middle East is now available on newstands with an eye-catching image of Hollywood beauty Jessica Alba adorning the front cover. The new ITP Consumer-run publication, has a print run of 16,000 copies and is currently available in English language.

Headed up by Yi-Hwa Hanna and assisted by Deputed Editor, Ashley Lane, the publication focuses on health, nutrition and fitness, while also covering fashion, beauty, advice, travel, food and lifestyle. The launch will be celebrated this Tuesday night with a lavish party to welcome the first issue.

A big step forward for The Soul Republic

March 2, 2014/0 Comments/in New Launch /by Team TMN

After a soft launch at the beginning of 2014, Corie Weaver has announced his lifestyle blog, The Soul Republic, is officially launched. Featuring men’s fashion, auto, travel, technology, culture, food and more, the site will be a go-to resource for emerging news and trends in urban lifestyle from a cultivated, upscale perspective.

“TheSoulRepublic.com is an online lifestyle blog geared towards the modern man, but features news and trends that are attractive to everyone,” says website Creator and Editor, Corie Weaver. “The response from our soft launch was immediately positive and is continuously growing, so now we are ready to bring The Soul Republic to the world.”

UM Dubai wins Sun & Sand Sports account

March 2, 2014/0 Comments/in Account win /by Team TMN

Following a review and pitch process, UM Dubai has been awarded the regional media planning and buying account for Sun & Sand Sports. Effective immediately, UM Dubai will handle integrated media duties from its headquarters in Tecom for the sports retail giant’s 90 brands across the MENA region.

Sun & Sand Sports offers such world famous names as Timberland, Columbia, Arena, Vans, Dunlop, Kettler, Icon and Babolat, among many others – across various sports categories via its network of more than 100 stores in six markets across the Middle East.

“UM Dubai’s passion and insight into the Sun & Sand Sports brand, and clear understanding of our business shone through the pitch process at all points and were key factors in our decision to appoint the agency as our media partner,” says Mohamad A. Baker, Deputy Chairman of Sun & Sands Sports, on the decision to appoint UM Dubai. “With a first-class digital capability and the network’s scale and footprint providing improved marketing efficiencies, we are delighted to be working with UM Dubai and look forward to a fruitful and long term partnership.”

Zubair S. Siddiqui, Managing Director of UM Dubai adds, “We are very proud to associate with Sun & Sand Sports. As the sports retailing sector heats up in the region, we are excited to be part of the success story of Sun & Sands Sports. We look forward to using our extensive sports marketing experience in shaping the way forward for this iconic brand with a wide-ranging audience base.”

Piotr Wnuk joins SPI Publishing

February 27, 2014/0 Comments/in Movers & Shakers /by Team TMN

Piotr Wnuk, who previously worked as Social Media and Communications Coordinator for Towers Watson in the United Kingdom, has joined the SPI Publishing team in Dubai as Assistant Editor.

“I am extremely excited about my new position and exploring journalism in the Middle East,” says Piotr. “I cannot wait to explore all the interesting topics in the region and share my passion with readers.”

Amey Borkar joins SPI Publishing

February 26, 2014/0 Comments/in Movers & Shakers /by Team TMN

Amey Borkar has joined the SPI Publishing team as Assistant Editor. Amey, who previously worked as Copy Editor and Features Writer at Gomantak Times in Goa, India, will be reporting and editing for three magazines, Intelligent SME, Robust RAK and Apps Middle East.

“I am delighted to be here and extremely excited to kick-start this new innings of my career,” says Amey. “I am really looking forward the UAE experience.”

Europe’s Transform Awards to debut in Middle East

February 25, 2014/0 Comments/in Regional News /by Team TMN

Europe’s revered Transform Awards Programme is launching its inaugural Transform Awards MENA, to be held in Dubai in June 2014. The event, which until now has been held exclusively in London, is Europe’s only awards dedicated to creative agencies’ rebranding work. But, with the expanding number of prestigious ad and branding agencies in the Middle East, Cravenhill Publishing, the awards organisers, has broadened its reach to the MENA region.

“There is obviously an immense amount of rebranding, repositioning and brand transformation talent in the Middle East and North Africa and Transform Awards MENA is an excellent platform to celebrate that,” says Andrew Thomas, Founder of Transform, and Managing Director, Cravenhill Publishing.“The European Transform Awards are seen as a very real assessment of best practice, creativity, strategy, implementation and effectiveness and I’m sure the event here in Dubai will carry equal kudos. It is an award every agency will want to have in their cabinet.”

Grace & Garbo sign Delice PR account

February 24, 2014/0 Comments/in Account win /by Team TMN

Grace & Garbo have won the PR account for Delice, the Dubai-based gourmet confectionary brand. Grace & Garbo are the first PR agency to sign with the brand, who have previously looked after PR and marketing internally.

“It is a great opportunity to work on a local brand that has grown to become an international label with franchises around the world,” says Rahma Himid, CEO and Founder, Grace & Garbo. “This is a testament to the creative drive that the UAE possesses. The product is unique in taste and presentation, and perfect for any occasion. We are happy to be associated with success stories such as Delice.”

MediaCom appoints new Bid Media Manager

February 23, 2014/0 Comments/in Movers & Shakers /by Team TMN

MediaCom MENA has appointed Clare Thornton as its new Regional Bid Media Manager to head up its search and bid media product. Clare joins MediaCom MENA from MEC London, where she played a pivotal role as a lead on accounts such as Johnson & Johnson and Lloyds Banking Group and was responsible for several award-winning projects including the Lloyds Torchview campaign.

“It’s a very exciting time to be joining MediaCom MENA,” says Clare. “The digital side of the agency is growing at an incredible pace and I’m looking forward to being part of the successful future of the agency.”

Dan Chapman, Regional Head of Digital adds: “It took a while for us to find Clare, acquiring the right talent and charisma in the office is sometimes very hard and with Clare we have struck gold. Clare has joined us to head up our search and bid media product and comes with a wealth of experience ranging from the banking sector through to FMCGs across multiple markets in Europe, providing a full spectrum of knowledge and insight across the search landscape and how to implement across multiple markets”

FP7/DXB wins pitch to retain Emirates NBD account

February 20, 2014/0 Comments/in Account win /by Team TMN

FP7/DXB has successfully retained the Emirates NBD creative advertising account, following a multi-agency pitch process that began at the end of last year. The agency competed against the regions’ largest multinational networks for the business.

FP7/DXB will continue to oversee the Dubai-headquartered bank’s through-the-line communications brief for the UAE. Emirates NBD has awarded FP7/DXB a three-year contract – a tangible testament to the mutual understanding fostered between the two entities after a four-year partnership and of Emirates NBD’s continued belief in FP7/DXB’s creative and strategic solutions that have helped grow and solidify this great brand for the past many years.

“We are delighted to renew our partnership with FP7,” says Vikram Krishna, Head of Group Marketing and Customer Experience, Emirates NBD. “They have been with us right through on our journey to becoming one of the leading banking brands in the Middle East with a US$1 billion-plus valuation. We look forward to their contribution in steering our brand to greater heights in the future.”

Sasan Saeidi, Managing Director, FP7/UAE, adds: “We are overjoyed with this pitch result. Retaining this wonderful partnership, and ensuring this great brand remains at the forefront of our client roster is something we are extremely proud of. Emirates NBD and FP7 have achieved great results together for the past number of years; both effective and award winning communication. We are geared up and determined more than ever, to make sure the next three years are even more successful, so watch this space.”

Catherine Watson joins Harvey Nichols PR team

February 19, 2014/0 Comments/in Movers & Shakers /by Team TMN

Catherine Watson has joined the Harvey Nichols Dubai team as PR manager. Catherine, who previously worked as Communications Manager for Havas PR, joins as part of Al Tayer Insignia, the largest luxury retailer in the Middle East.

“I’m delighted to have joined the team at Al Tayer and Harvey Nichols Dubai and am looking forward to getting settled into my new role,” says Catherine. “2014 looks set to be a great year for the brand with some really exciting things on the agenda!”

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