Dubai – Page 244 – The Media Network

Omnicom Media Group signs The Walt Disney Company

May 8, 2014/0 Comments/in Account win /by Team TMN

The Walt Disney Company Europe, Middle East and Africa has appointed Omnicom Media Group as lead agency to handle its communications planning and media implementation, effective July 1, 2014. This will be at a regional level and in the UK and Ireland, Germany, Switzerland and Austria, Central and Eastern Europe, Nordics, and the Emerging Markets – Middle East, Greece, South Africa and Turkey.

In a separate move, The Walt Disney Company MENA has signed Omnicom Media Group’s agency OMD to handle its social media in the Middle East.

“Furthering its goal of bringing content to consumers on platforms they prefer, The Walt Disney Company MENA has appointed OMD as its social media agency in the Middle East,” says Didier Vanneste, Country Head, The Walt Disney Company MENA. “We saw in OMD’s approach a potent blend of science and creativity. With their proven experience in crafting social media strategies and executions, we believe OMD is ideally placed to give Disney its true voice in the region via social media channels. As we grow our fan base in MENA, conversing in both English and Arabic is of paramount importance. Disney MENA believes this partnership will bring many exciting initiatives (and a little bit of magic) in the social space.”

Nadim Samara, Managing Director of OMD UAE and Lower Gulf adds, “We all grew up with Disney so its only fair that we should now contribute to Disney’s growth. This is a very meaningful appointment for us since not only did we win the account internationally, but we will also be handling their social media in this part of the world. This new partnership represents an exciting and fun opportunity for us to deploy specialist services such as social media, and we look forward to coming up with some magical innovations in the space with and for the master wizards of entertainment.”

Transform Awards announces MENA finalists

May 8, 2014/0 Comments/in Award win /by Team TMN

The MENA edition of Europe’s annual Transform Awards has revealed the names of the regional finalists. Those shortlisted for the 2014 Transform Awards MENA include Commercial Bank of Qatar and Industry, du, Mey (Diageo) and Landor Associates and Toyota Al-Futtain and Bellwether Brands in the ‘Best brand evolution’ category. In addition to this, entries shortlisted for ‘Best strategic/creative development of a new brand’ are; Abu Dhabi Technology Department Committee and Brand Union, Al Mutawakelah and Omnia, ARN and Brash Brands, Fundo Soberano de Angola and Grayling, Mubadala Petroleum and Omnia and The Supreme Council of Health and Agency222.

The winners will be announced at a gala dinner for the inaugural awards, which will take place on June 2, 2014 at the JW Marriott Marquis Dubai. The awards will bring together professionals from the regional branding, advertising, digital and communications sector to celebrate the most successful rebranding, repositioning and brand transformation projects in the Middle East and North Africa. The event also includes a full day conference where industry experts will talk about the implications of multi-marketing branding, the effect of Gen-Y on employer branding and the challenges and opportunities of building brands in the Middle East.

Expose Communications signs ChikaLicious

May 7, 2014/0 Comments/in Account win /by Team TMN

Expose Communications has won the PR account to handle New York based dessert bar, ChikaLicious. Established in 2003, ChickaLicious Dessert Bar features innovative individual desserts, and is set to open in Dubai this summer. The dessert experience will be prepared by Chef David Schour, who will act as ChikaLicious’s ambassador for the Middle East.

“We are thrilled to introduce the infamous dessert bar to Dubai,” says Dana Abdelhadi, Director, Expose Communications. “With the award-winning venue opening this summer, we’re expecting to attract foodies from all over the Middle East.”

3 days left to vote for VIVA Beauty Awards 2014

May 7, 2014/0 Comments/in Regional News /by Team TMN

Voting for the 7th annual VIVA Beauty Awards will close May 10, 2014. This year there are 21 VIVA Beauty awards, which will be presented across 12 overall categories in the prestige and mass market respectively. These include – Best Foundation, Best Perfume, Best Mascara, Best Nail Polish, Best Hair Salon, Best Nail Spa, Best Anti-Ageing Product, Best Hair Product, Best Face Moisturiser, Best Lipstick, Best Body Product and the Editor’s Choice Cult Classic. The shortlist for each category was handpicked by the VIVA team, along with a beauty panel that included make-up artist Sophie Leach, presenter Gabriela Miloda and blogger Zahra Lyla Pedram.

The VIVA Beauty Awards will be held on May 22 at the JW Marriot Marquis Dubai, and the winners will be picked by readers who can see the shortlist and cast their vote at www.vivabeautyawards.com.

Sarah Jacotine joins Logistics Middle East

May 6, 2014/0 Comments/in Movers & Shakers /by Team TMN

Sarah Jacotine has joined ITP as Editor of Logistics Middle East. Sarah previously worked in public relations as Account Manager at Aziza Communications, and prior to this as Communications Officer with Norwich City Council in the UK.

As Editor of the B2B magazine, Sarah will report on all aspects of the logistics industry in the region, including IT, warehousing, distribution and transportation.

Khyara Ranaweera joins Expose Communications

May 5, 2014/0 Comments/in Movers & Shakers /by Team TMN

Khyara Ranaweera has joined the Expose Communications team as PR and Digital Executive. Khyara joins Expose Communications from DABO & CO, where she worked with the boutique consumer team on a range of clients, such as Jumeirah Restaurants and ARTE Madrid.

“I am thrilled to be joining Expose Communications; with some great new additions and the growing demand for digital it’s an exciting time,” says Khyara. “I look forward to bringing my digital experience to the table and helping create targeted, creative campaigns for a diverse range of clients.”

Dana Abdelhadi, Co-Founder and Director of Expose Communications adds, “We are delighted to have Khyara join our team, and we believe her talent and experience is a great asset to the growth of our business.”

Emerging Beauty Brands signs Oribe Hair Care

May 5, 2014/0 Comments/in Account win /by Team TMN

Emerging Beauty Brands, the distributor for niche market beauty brands, has signed the PR and marketing account for Oribe Hair Care. Established for over 30 years, this is the first time that Oribe Hair Care will be available in the Middle East, and Emerging Beauty Brands are the first to handle and represent the brand in the region.

“We could not be more thrilled to be working with Oribe and bringing the range to Middle Eastern consumers,” says Catherine Collins, Director, Emerging Beauty Brands. “This is a brand from a hairdresser that defines luxury in haircare; It fits perfectly with our portfolio and is definitely for the hair obsessed!”

Fiona Paterson joins The Indian Trumpet

May 4, 2014/0 Comments/in Movers & Shakers /by Team TMN

Fiona Paterson has joined Dubai based e-magazine The Indian Trumpet as Assistant Editor. Fiona has extensive editorial experience with UK and Australian publications, and continues to work as Copywriter and Editor for publications in the UK. In her new position, Fiona plans to expand the editorial reach of the bi-monthly online magazine, which targets the non-resident Indian community in the UAE, and focuses on all things Indian in the region and abroad. The Indian Trumpet was launched July 1, 2013.

“Working with the creative output at The Indian Trumpet is an immense privilege and a constantly enriching experience,” says Fiona. “The paramount aim? Creating polished pieces that contributors will share with family, friends and the wider world.”

Sandra Lane joins Revolution Middle East

May 1, 2014/0 Comments/in Movers & Shakers /by Team TMN

Sandra Lane has joined Arab Publishing Partners (APP) as Editor-in-Chief of its new launch, Revolution Middle East. Sandra previously served as Editor of Revolution Middle East when Pinpoint Media Group was the licence-holder, and she will now take charge of the luxury goods and watches magazine. It is the latest title to be launched by APP, and will be published quarterly within the GCC from September 2014.

“I’m delighted to rejoin the Revolution family and excited to be working with APP to take the Middle East edition of the magazine to greater success,” says Sandra. “With the strength of APP behind Revolution, we have great plans for its future throughout the region and I’m really looking forward to getting started.”

Marka discloses PR & Ad expenditure for IPO

April 30, 2014/0 Comments/in Regional News /by Team TMN

Marka, the retail operator that recently listed its shares on the Dubai Financial Market (DFM), has disclosed in its prospectus that AED 5.1million was spent on the PR campaign and advertising expenses for its initial public offering (IPO).

The PR campaign was led by New Perspective Media, and the circa AED 5million investment in marketing and PR helped to significantly boost the profile of the offer, as the company received orders exceeding AED 10billion for the AED 275million shares that were issued, resulting in significant oversubscription.

Marka’s IPO is the first on the DFM Dubai market since the global financial crisis in 2008, and the DFM currently holds as the leading performing market globally in 2014, up over 50% since January.

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