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Not your average SUV

It’s no secret that living in Dubai comes with aspirations, and having a flash car, whatever your preference, is definitely part of the dream. So when Team TMN were offered the chance to briefly live life in the fast lane, how could we refuse?

What: 2015 Cadillac Escalade

Where: A range of Middle East showrooms

When: Arrived across the Middle East mid-July 2014

The promise: “A sophisticated luxury SUV designed to establish new benchmarks for hand-tailored craftsmanship and technology.”

Did it deliver? Jaws dropped a little as Team TMN spotted the fourth generation Cadillac Escalade pulling up in our office car park. Although it may boast an entirely new design, it exuded the same dominant presence we have come to associate with the iconic Cadillac brand – the height of sophistication with the power to match. We were immediately drawn by the sleek exterior detail, evident from the vertically stacked ‘jewellery’ lighting with full LED – to create a new take on the Cadillac’s signature vertical light – to the LED-illuminated door handles and illuminating wreath-and-crest insignia.

The automatic step down appeared from nowhere as the doors opened, allowing us to step on board with the same feeling one might have on entering a luxury private jet. The interior, crafted with wood finishing and accented suede created an air of extravagance, and we melted into the sculpted soft-leather seats. Including three rows of seating, it’s a sizable car by any standards, but without a hint of minivan quality.

Opulence and technology were clearly integral to creating the epitome of elegance and driving ease. Unsurprisingly, the seats presented us with far more than just somewhere to park ourselves. Reclining options in the first two rows, as well as heating and cooling in the front seats and a heating option in the second row, offered choices we never knew we wanted. But the stand out feature for us was the patented Safety Alert Seat – offering directional vibrations that alert the driver about potential crash threats – a definite bonus if you regularly navigate the Sheikh Zayed Road.

Certainly one of the most intuitive and tech savvy vehicles Team TMN have driven, the centre screen has voice recognition (which we unfortunately didn’t get a chance to master) and the same tap and swipe capabilities of any smart phone, with a high-res dashboard which presents all of the driver information digitally. An amazing aspect of this was how it reflects the information onto your windshield, allowing access without having to take your eyes off the road. The Escalade also contains new safety features including a Driver Awareness package, as well as the standard CUE (Cadillac’s system for connectivity and control), so not only do you feel safe, the Escalade makes you feel as though you’re driving in partner with the car.

A standard among most SUV’s these days; the Cadillac Escalade also came with an in-built rear entertainment system. But, as to be expected, the system offered was top of the range, with a 9-inch roof-mounted screen, Blue-Ray DVD system and even different power outlets to ensure you never fall off the digital radar.

While it might feel like you’re in a private jet, it certainly didn’t drive like one. With a 4WD drivetrain, a new 6.2L V8 engine and 420 horsepower, the Escalade had every aspect you could want in a luxury vehicle – boasting the power of a muscle car, yet with the driving ease of a coupe. While we honestly could find no fault in the drive, we had to remind ourselves that the Escalade is a deceptively heavy car, and though it may drive like a sports model, the brakes are still that of an SUV. Driving around was more of an experience than anything, as with 623 Nm of torque (which in layman terms – the greater the torque, the more enhanced the feeling of power on demand) and Bose having been brought in with its Active Noise Cancellation technology to add peace without compromising on the power, we were more than happy to cruise the city from dawn to dusk.

The verdict: The 2015 Cadillac Escalade achieves the perfect balance of boldness and elegance, and Team TMN could not think of a more fitting car to stay safe while battling through Dubai’s notorious traffic zones. One word of warning – try not to fall too much in love unless you have a minimum of AED 302,000 to play with. It’s easy to get hooked after just one drive!

 

Dimitra Ampela joins Downtown Design

Dimitra Ampela has been appointed as the Marketing Manager for Downtown Design in Dubai. In her previous position, Dimitra was Communications and Media Manager for Reed Exhibitions Middle East, where she managed communications for the International Water Summit, the World Future Energy Summit and the Airport Show. As Marketing Manager, Dimitra will handle communications and marketing initiatives such as social media, PR and media relations.

“The team behind Downtown Design aims to create a culture that fosters original design and turn Dubai into an international design destination,” says Dimitra. “It is a rare opportunity to be involved in such a creative and exciting project and I look forward to contributing to its success.”

Cheil unveils Samsung campaign on Sheikh Zayed Road

Cheil MENA, a communications partner of Samsung Electronics, has unveiled a three-month integrated campaign on the Sheikh Zayed Road, which includes a digital billboard that will display consumer-generated content to promote the photographic capabilities of the new Samsung Galaxy S5.

The ‘Super Selfie’ campaign encourages Samsung Facebook fans to upload their personal photos onto the social media platforms, and those with the most shares and likes will be streamed onto the screen via the purpose-built billboard. The billboard is located on Sheikh Zayed Road facing the Dubai Garden Centre and consumers can upload their selfies until September 30, 2014.

“We wanted to create an idea that would move people into action whilst achieving significant awareness for the new phone,” says Nitin Baweja, Account Director, Cheil MENA. “The partnership with the Dubai Municipality has been a one-off opportunity to push the boundaries like no other brand has ventured to do before, for which we are grateful.”

Omar Al-Jabi, Creative Director at Cheil MENA adds, “We wanted to invite our audience to explore the capabilities of Samsung Galaxy S5 by capturing their best sides and sharing what they love. This campaign is designed to provide people with a platform where they can share their fun moments and be given the opportunity to be seen by the world.”

Middle East PR Awards 2014 open for entries

The Middle East PR Awards 2014, hosted by the Middle East Public Relations Association (MEPRA), is now open for entries. The deadline for entries is October 9, with the finalists to be announced on November 2 . The awards, which seek to recognise agencies, teams and individuals in the public relations sector in the Middle East, will be announced on November 25 at an awards ceremony and gala dinner held at The Westin Dubai Mina Seyahi.

The categories for this year’s Middle East PR Awards are split into the following:

Sectors & Services
Consumer Goods, Consumer Services, Corporate Reputation & Image, Corporate Social Responsibility & Environment PR, Government & Communications, Health Care & Services, Internal Communications and Business to Business.

People & Agency
In-House Team of the Year, Agency of the Year and Young Professional of the Year.

Techniques
Best Use of Sponsorship, Best Launch Live Event/Stunt, Best Use of Media Relations – Consumer or Trade, Best Use of Social Media/Digital PR and Best Integrated Campaign.

Not Open to Entries
Overall Campaign of the Year and Chairman’s Award – Contribution to the PR Profession in the Middle East.

For more information and to register, visit www.mepra.org/en/awards/

PHD partners with YouTube for data integration

PHD Worldwide has agreed to integrate YouTube data into their global media operating system, Source. YouTube will now become a channel in its own right in PHD’s propriety planning and buying operation used by all its planners, spanning 81 offices in 66 markets, and covering their major clients such as Unilever and GSK.

Talks between PHD and YouTube began in 2013, and since then YouTube engineers have integrated the latest YouTube reach data into PHD’s operating system. This is the first time that YouTube data has plugged directly into an agency’s own planning system at scale. PHD planners will now be able to optimise their channel mix using the latest and most accurate YouTube reach data to select how much to invest in YouTube in terms of reaching the maximum number of consumers at the minimal cost.

“We have so many clients now wanting to consider online video, and in particular YouTube, alongside TV,” says Malcolm Devoy, International Strategy Director, PHD. “The question is always on how much to invest. To establish this you need various pieces of data, which Google have now provided. Embedding this directly into our planning system now allows our planners across the world to make accurate decision on video channel allocation.”

Luca Allam promoted at PHD

PHD, the media agency network part of Omnicom Media Group, has promoted its Group Director and Head of Digital, Luca Allam, to the position of General Manager of its Dubai office. Luca was instrumental in establishing PHD’s digital agenda, and as Group Director, he managed the integration of digital with offline media thinking and driving the agency’s digital product forward for clients. In his new role, Luca will oversee all accounts and lead on the Unilever digital business.

“Luca played a key role in leading several pitches to success with work that was seen as the very best,” says Elda Choucair, Managing Director, PHD UAE. “Luca will continue to drive new business and further our digital agenda, and I am sure that we will all continue to grow together and achieve even greater things.”

Eddie Taylor joins Esquire Weekend

Eddie Taylor has joined ITP Publishing as Editor of Esquire Weekend in Dubai. He joins the team from NPI where he was Special Projects Editor, managing the company’s portfolio of B2B titles predominantly in the hospitality and travel sector, as well as helping to shape the company’s digital and social media strategy. In his new role, Eddie will oversee editorial for the weekly magazine.

Tarek Solimane joins Alstom

Alstom, the French multinational corporation which holds interests in electricity generation and rail transport markets, has appointed Tarek Solimane as NME Regional Communication Director. Previously Head of Communications for the press office and regional development at UBIFRANCE Agency in Dubai, Tarek’s focus was on the design and implementation of integrated communication strategies for French companies seeking development in the MENA region, and successfully launched the first UBIFRANCE Coporate Communications and press office in the GCC in 2008. In his new role, Tarek’s key responsibilities include developing Alstom’s image in the region and supporting the various businesses with their communications, including press relations.

“I am both happy and honoured to have joined the communication department of Alstom Group for the Near and Middle East,” says Tarek. “I look forward to being a part of the team during this time of growth for the region.”

Chanelle Tourish joins Time Out Dubai

Chanelle Tourish has been appointed as the Nightlife, Arts & Culture Editor for Time Out Dubai. Chanelle joins the team at ITP from Virtuozity magazine, where she held the position of Associate Editor for the last year and a half. In addition to this, Chanelle brings a range of experience to her new role having worked across print media in the UAE, UK and Ireland.