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Brazen launches in Dubai

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Leading UK PR & content marketing company, Brazen, has opened its first global office in Dubai Media City and is now operating across the UK and UAE. Established in 2001, the multi award-winning agency, based in Manchester, offers brands four core areas of expertise – public relations, social media, digital engagement and live events. Brazen’s UAE operation will be headed by Managing Director Louise Jacobson.

“We are excited to be in the UAE to provide a fresh, different and unique approach to communications in the region,” says Louise Jacobson. “We may be the new kids on the block, but we bring a wealth of cutting edge techniques and expertise to the region and leave no stone unturned when it comes to strategic and creative solutions, and we have a proven track record of success. The UAE and Manchester are both places of innovation and vision, and for us there was no question that our first office needed to be here. It’s truly an exciting time for Dubai in particular and we feel privileged to be a part of it. We already have a few opportunities in the pipeline and can’t wait to get started.”

Nina Webb, CEO of Brazen Global adds, “For more than 13 years, Brazen has been home to big and beautiful ideas that make our clients famous. We consistently go the extra mile and our results, awards and international clients, some of which we’ve had for over ten years, speak for themselves. Dubai is rightly considered to be a leading commercial hub with a state-of-the-art infrastructure and a world-class business environment, and is a huge business opportunity for Brazen. We’ve done our homework and we’re confident that our famous brand of PR & content marketing will be as successful in the UAE as it has been in the UK.”

Ketaki Banga promoted at BPG Cohn & Wolfe

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Ketaki Banga has been promoted to the position of Group Account Director at BPG Cohn & Wolfe. Ketaki boasts extensive experience as a media professional with a career that spans 15 years, having held the position of Senior Editor for SME Advisor Middle East, Group Editor for CPI Business and Account Director for Active Public Relations, before joining BPG Cohn & Wolfe in 2013 as Account Director.

In her new position, Ketaki will oversee the corporate, technology and financial PR practices for BPG Cohn & Wolfe, as well as the social media, with clients that include KPMG, Jumbo Group and Brightcove.

Bloomberg Businessweek ME appoints new Editor

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Cathal McElroy has been appointed at the new Editor for Bloomberg Businessweek Middle East. Formerly with ITP Publishing Group, Cathal was Editor for MEP Middle East since 2012 and brings to his new role a range of editorial experience, having previously been based in the UK working with the BBC and in online media before moving to the UAE. In his new position, Cathal will oversee the fortnightly English publication, which provides a compelling mix of local and international business, politics and social content.

104.8 Channel 4 FM launches new breakfast show

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The Channel 4 Radio Network has today launched a new breakfast show – ‘Mornings with Marwan & Eve.’ Scheduled every weekday morning from 6-10am on 104.8 Channel 4 FM, the breakfast show is co-hosted by UAE-based media personality Marwan Al Awadi, also known as ‘DJ Bliss’, and resident Channel 4 radio presenter Eve Jaso, who has been hosting the breakfast show for the last 12 months.

“I’ve searched every corner of the globe for the right person to take the reins of this show, but only after taking a step back, and re-reading my own mission statement of, ‘building a show specifically for the UAE’ did it dawn on me that the answer to achieving that was right here,” says Tom Ferguson, Programme Director, Channel 4 Radio Network. “If you’re looking for a more real and relatable conversation in the morning, I’m confident ‘Mornings with Marwan & Eve‘ is exactly what you’ve been waiting for. It’s going to be full of energy, cheeky (but not childish) and home to the biggest prizes and the most hit music.”

 

Charlotte Ringrose joins BNC Publishing

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Charlotte Ringrose has joined BNC Publishing as Senior Sales Manager. Prior to joining the team, Charlotte was Sales Manager with the hospitality division of ITP Publishing for two years, covering Hotelier Middle East, Caterer Middle East and Arabian Travel News. Adding to her experience, Charlotte also worked previously as a Media Sales Consultant for Johnston Press in the UK. In her new position, Charlotte will act as the first line of contact for the hospitality B2B print and digital segments.

“This is a promising shift for me,” says Charlotte. “As someone who has represented industry print and digital mediums in this market for years, I’m excited to put my experience to work at BNC’s hospitality arm. We’re going to do great things!”

Diarmuid O’Malley, Group Publishing Director at BNC Publishing adds, “Having Charlotte join our team is a real advantage to our commercial arm – we’ve worked together closely for years and it’s terrific to have an industry player like her representing our publications in the market.”

For further information, contact Charlotte at charlotte@bncpublishing.net / +971 (0)56 130 7753

 

Stephanie Kaur promoted at Nexa Digital

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Stephanie Kaur has been promoted to the position of Social Media Account Manager at Dubai-based digital marketing agency Nexa Digital. A member of the team since 2013, Stephanie most recently held the position of Senior Copywriter/Content Editor, overseeing and editing content creation for Nexa clients. As Social Media Account Manager, Stephanie’s responsibilities will include creating engaging concepts for clients across various social media platforms, managing across client content plans, monitoring engagement and interaction, as well as ensuring that the team are up to date with clients and their products.

“I’m so pleased to have been given an opportunity to branch out into social media account management,” says Stephanie. “It’s a brilliant stepping stone and is broadening my experience within the media industry.”

Posterscope appoints General Manager

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Out-of-home communications agency Posterscope – part of Dentsu Aegis Network – has promoted Abdallah Saab to the position of General Manager. Saab previously held the role of Business Development Director, having spent the previous seven years working for sister agency Carat.

Abdallah will continue his business development responsibilities in this new role, with focus on enhancing Posterscope’s offerings and driving the strategic direction of the business. His immediate responsibilities will include exploring new technologies, relationships and partnerships to meet the needs of the evolving out-of-home marketplace.

“Posterscope’s success is driven by consumer insight, innovation and market intelligence,” says Michael Nederlof, CEO, Dentsu Aegis Network MENA. “With more than a decade of experience within our network and unrivalled expertise in the region’s media, Abdallah is the perfect person to lead Posterscope and I am sure he will deliver a positive business advantage to both our network and his growing portfolio of clients.”

Abdallah adds, “Consumers are more connected with outdoors than ever before; this dynamic creates a tremendous opportunity for out-of-home to play a crucial role in solving our clients’ business challenges. I look forward to working with our clients and our partners to continue to evolve the Posterscope offering and drive innovation across out-of-home and the industry as a whole.”

Noor Bank launches brand campaign for 2015

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Noor Bank has launched a new month-long television commercial (TVC), starting January 2015, as part of a major brand-building initiative to coincide with the bank’s seventh anniversary celebrations.

The 30-second TVC targets investors and customers travelling to and within high footfall areas in Dubai. The brand film is set to air in-flight across 14,000 Emirates Airlines flights, as well as over 60 prominent screens at Terminals 1 and 3 of Dubai International Airport and across two giant screens on Dubai Mall’s walkways throughout January. In addition, it will play on a loop across Noor Bank’s ATM and CCDM displays in the city, the Noor Bank website and Noor Bank’s social media pages.

“The launch of the television commercial enables us to increase our brand visibility to a large cross-section of the Emirates’ population, including prospective investors and customers,” says Hussain Al Qemzi, CEO, Noor Bank. “As we mark our anniversary month, this brand film provides Noor Bank a flying start to consolidate the previous year’s accomplishments and rise to achieve greater success in 2015.”

In 2014, the Dubai-headquartered sharia-compliant bank underwent a major rebranding campaign that witnessed a transformation from Noor Islamic Bank to Noor Bank. The change was inspired by the rethinking of a number of internal touch-points, such as Noor Bank’s branches, websites and forms.

DPQ Communications welcomes Account Director

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Kate Mullen has joined the DPQ Communications team as Account Director. With more than 20 years of agency and in-house experience in UAE corporate communications, Kate has worked across various industry sectors, covering brands such as Dubai Duty Free, Parfums Christian Dior, Coca-Cola, Land Rover, Tim Hortons, ARAMEX and Le Méridien. Bringing a wealth of local and regional experience to her new role, Kate will be responsible for overseeing existing business, whilst growing the business portfolio and supporting the teams.

“DPQ Communications is a boutique but dynamic agency, and the work ethic, team spirit and potential for growth were a huge appeal to me,” says Kate. “I am looking forward to sharing my knowledge with the next generation of practitioners and supporting DPQ as it moves forward.”