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Shilpa Abhilash promoted at arabianEye

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Shilpa Abhilash has been promoted to the position of Account Manager at arabianEye. Having been with the company since 2013 as Account Executive, Shilpa has worked across a number of arabianEye’s editorial and commercial clients as it focuses on the distribution and production of stock images and videos in the MENA region. In her new position, she will now represent Corbis in the Middle East.

“Having lived and studied in Dubai all my life, I decided to build my career in this dynamic city and have worked at arabianEye ever since,” says Shilpa. “It’s been a rewarding and challenging experience – I’ve certainly learned a lot. I currently oversee sales, business development and content research and I look forward to continue growing with arabianEye. Working with beautiful images on a day-to-day basis is truly inspiring!”

Arabian Business welcomes new Chief Reporter

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Sarah Townsend has joined the Arabian Business team as Chief Reporter. With over eight years of journalist experience, Sarah has contributed news and features to both national and specialist publications including the Financial Times, The Sun, The Daily Telegraph, Irish Times, Drapers and outdoor lifestyle website Wideworldmag.com. Sarah joins ITP Publishing from London where she was most recently Publications Editor at the Architects’ Journal, producing customer-led monographs, supplements and special reports in print and digital. In her new role, Sarah will be covering business news and current affairs across the GCC for the weekly business publication.

PRCo appoints new Account Director

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Eleanore Longley has been appointed as Account Director at the Dubai office of luxury PR agency PRCo. Eleanore has worked in public relations for over six years, having gained experience at specialist luxury travel and restaurant agencies in London. She joins from Roche Communications where she held the position of Account Director since 2013 and prior to this was Account Manager for two years. Eleanore has been responsible for a number of high-profile restaurants, bars and hotels, including Brasserie Blanc, Drake & Morgan, Young’s Hotels, ‘rhubarb’, Pullman London St Pancreas, Revere, TwoRuba and Michelin-starred Northcote.

In her new role, Eleanore will play a key part in devising strategy and delivering results for PRCo’s existing clients, as well as overseeing the day-to-day activity of the team and expanding the business portfolio of the company.

“PRCo in Dubai is an exciting company with significant growth plans,” says Eleanore. “I’m looking forward to joining the dynamic team and becoming an integral part of its growth. It’s a fantastic opportunity to utilise my skills on a prestigious and diverse portfolio as well as helping to attract new clients.”

Katie Trotter joins Harper’s Bazaar Arabia

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Katie Trotter has joined Harper’s Bazaar Arabia as Fashion & Beauty Director. With more than a decade of experience in the fashion industry, Katie has worked as a Fashion Editor at the Daily Mail and most recently at Luxury Magazine, as well as producing and styling more than 50 high-spec fashion editorials worldwide for print media in the luxury sector, in addition to styling celebrities, advertising campaigns and TV commercials. Having lived in the UAE for a number of years, Katie will now apply her skills at ITP Publishing to oversee all fashion and beauty content for the premium monthly publication.

Kris Fade collaborates with Two Tone

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Award winning Virgin Radio Dubai DJ Kris Fade has partnered with Moroccan hip-hop artist Two Tone to release a new single. With Two Tone having collaborated on writing the single –  ‘In It For Love’ – as well as producing it, the song pokes fun at the gold-digging women and flashy men who are ubiquitous on the Dubai scene. Making its debut on Virgin Radio today, it will be released across the region on iTunes Middle East on February 2, 2015, and on worldwide iTunes on February 11.

“We’re really excited about releasing this song to the public and hope that they will love listening to it as much as we enjoyed making it,” says Kris Fade. “It’s been a work in progress for some time now and while it’s just a bit of fun as a music endeavour, I think it really captures some of the characters you find here in Dubai.”

Two Tone adds, “Kris Fade is one of my best friends and it’s always fun to get the chance to hit the recording studio with one of your closest friends. I’m really excited for him. I think ‘In It For Love’ is a great track, it represents the region well and we hope the fans will enjoy it.”

Kris Fade and Two Tone are set to perform their single live at RedFestDXB 2015.

DMF 2015 & MENA Digital Awards agenda announced

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The fourth annual Digital Media Forum (DMF) 2015 is set to focus on rapid advancements in digital technology and its application in the region’s marketing sector, taking place on March 24, 2015, at The Westin hotel in Dubai. Held under the banner ‘Digital Technology: Bringing the Future Closer,’ DMF 2015 will assess the influence of the evolving digital landscape on businesses, brands and consumers in the region and examine the challenges it presents moving forwards. The event will host an array of renowned speakers and international experts from well-known marketing organisations in Europe and the US.

“The last decade has witnessed seismic changes in business, society and marketing,” says Najla Semaan Mazboudi, Managing Director of SpotOn, Owner and Founder of DMF. “If this is any indication of the future, the next few years will encompass more changes than the past decade alone. Triggered by advancements in technology and changing consumer adoption habits, the digital universe is taking a central role in every facet of our lives.”

Specific topics under the DMF banner this year include: ‘rise of the user architect,’ ‘social commerce vs. e-commerce,’ ‘rise of the content officer,’ ‘harnessing the power of big data analytic in building business and brands’ and ‘the future of search and social media algorithms in the changing landscape of communications.’ Presenters are chosen for expertise in their specialised area of the digital sector.

The 2015 MENA Digital Awards Ceremony is to take place at the same venue on the evening of March 25. Regarding this, Najla adds, “The MENA Digital Awards is the only marketing industry awards programme in the region that focuses solely on the digital sector. It was established last year to honour success and excellence in the sector, thereby helping to promote the best in digital marketing planning, creativity, innovation and effectiveness. Our jury this year is composed of 14 international industry experts who will be lending their vast knowledge and experience in the judging of various categories.”

Full details and information on registration can be found at www.digitalmediaforum.me.