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dubizzle launches Brand Stories

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dubizzle has launched its native advertising solution Brand Stories, designed to deliver tailored branded content to specific audiences. The advertising placement will be nested within the listings pages on the dubizzle UAE website, across both desktop and mobile, and content can be in the form of short or long form blog posts, infographics, research or sponsored articles with integrated video and photography. This can be created by dubizzle’s content team or content partners, or the advertiser’s creative agency.

“Brands are starting to look for new ways to forge a connection with consumers, whilst consumers are engaging more and more with premium integrated content,” says Sonel Ajayi, Head of Advertising Operations, dubizzle. “We are building a new generation of dubizzle ad experiences and hope to refresh the advertising landscape in the UAE.”

For further information, contact Abdalla Touqan at adballah@dubizzle.com / +971 (0)56 102 3140

Lena ter Laare joins The Dubai Mall Magazine

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Lena ter Laare has joined Emaar as Content and Publishing Manager of The Dubai Mall Magazine. Having previously worked as Editor in Chief of Good Housekeeping Middle East and launch phase Group Editor of Hello! Middle East, Hello! Indo-Arabia and Hello! Arabia at APP, Lena takes up her new role on The Dubai Mall publication that is published by Mediaquest.

For further details, contact Lena ter Larre on llaare@emaar.ae / +971 4 362 7737

InsideOut Awards 2015 winners announced

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InsideOut magazine revealed the winners of its first reader awards at a gala dinner on Sunday, June 7, 2015, at the Sofitel The Palm, Dubai. After three months of voting and with over 15, 000 individual votes casted, InsideOut revealed the UAE’s favourite brands, as voted for by readers.

Winners on the night included The White Company, Maison D’Art, ID Design and Marina Home Interiors. The Editor’s Choice Award was presented to Jotun.

“After 12 years in the market, last summer saw a major new direction for InsideOut magazine, and since then the title has gone from strength to strength,” says Sharon Parsons, Editor, InsideOut. “These developments have allowed us to forge strong relationships with our readership and as part of that commitment we launched The InsideOut Awards to recognise just how passionate our readers are about their homes. The response has been amazing and the voting has surpassed all our expectations.”

For further information, contact Katie Heskett at kheskett@gulfnews.com / +971 (0)4 406 7361

 

Spread welcomes Anastasiya Golovatenko

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UAE-based public relations firm Spread Communications has welcomed Anastasiya Golovatenko to its team as Account Manager. Anastasiya brings to her new role a Master’s degree in Communications and Analytics, as well as over seven years of PR experience. As Account Manager, she will head up agency flagship accounts including Le Vault, LAYAL MAKAREM, DHI, Draw Link Group, ProTenders, Mundipharma and Elephant Nation. She will be responsible for maintaining key relationships with current clients and pursuing new business opportunities.

“Spread Communications is an ambitious, forward-thinking PR firm that puts clients at the heart of its operations,” says Anastasiya. “I’m proud to be part of the team and to be working with such an exciting portfolio of clients.”

Shamim Kassibawi, Managing Partner, Spread Communications adds “We’re at an exciting point right now with a roster of fantastic retainer clients and a strong team. The addition of Anastasiya is a catalyst for a further explosion of growth and I am delighted to have her join the team.”

For further information, contact Anastasiya Golovatenko at anastasiya@spreadcomms.com / +971 (0)55 404 0239

MEPRA announces Visionary Award shortlist

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The Middle East Public Relations Association (MEPRA) has named the nominees for its 2015 Visionary Award. Winners of the award, which recognises leaders for their impact and thought leadership over the previous year, will be announced on Wednesday, June 10, 2015 at the MEPRA Leadership Majlis in Abu Dhabi.

Nominees have been split across three categories – Government/Not-For-Profit, Communications Agency and Corporate – and include Ibrahim Al-Zu’bi, Executive Director, Emirates Driving Association, Atul Dhawan, CEO, Sakshi Advertising & PR and Ala’a Eraiqat, Group CEO, Abu Dhabi Commercial Bank.

For further information, visit www.mepra.org

Sarah Hedley Hymers promoted at ITP Publishing

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Sarah Hedley Hymers has been promoted to the position of Editorial Director, Ahlan! Group. Having previously held the position of Group Editor, Ahlan! Group, Sarah will continue to oversee all titles including the flagship weekly Ahlan!, online portal Ahlan! LIVE, monthly title Ahlan! Qatar and the Hot 100 series. In addition, she will also focus on new projects and brand development.

For further information, please contact Sarah at sarah.hymers@itp.com / +971 (0)4 444 3368

Carly Rothman launches Lean Living Girl

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Health food and fitness fanatic Carly Rothman has launched her blog, aptly named Lean Living Girl (LLG), www.leanlivinggirl.com. Through her passion for food and fitness, she shows how to create a guilt-free lifestyle – one full of nutritious dishes and raw treats that can become every-day loves and staples. The blog includes workout plans, nutrition advice and restaurant recommendations, with tips on how to create the perfect life balance.

“I started Lean Living Girl because I wanted to share everything I know and love about food, health and fitness,” says Carly. “I think people are so consumed nowadays with what they can’t be eating or shouldn’t be doing and it’s not an enjoyable way to live life. I’m hoping to bring the 80/20 rule back with a little revamp!”

Transform Awards MENA 2015 winners announced

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The winners of the second Transform Awards MENA 2015 were announced last night in a ceremony held at The Address Hotel, Dubai Marina. The awards were marked by a diverse group of winners that reflect the versatility of the region’s branding community and the recognition among business within the region of the importance of branding.

“All of the winners of the Transform Awards MENA deserve the recognition they received last night as they succeeded in a competitive, rigourously-judged field,” says Brittany Golob, Editor, Transform magazine. “We are proud to announce the winners of the second annual Transform Awards MENA and wish all of the successful brands our congratulations. It was a pleasure to see the dedication and level of work going into brand development and rebranding projects in the Middle East.”

The categories and winners of the Tranform Awards MENA 2015 included: Best Use of a Visual Property – Batelco and Unisono; Best Brand Architecture Solution – Enerya and Landor Associates; Best Use of Copy style / Tone of Voice – S’wich and Tonic International; Best Brand Experience –  Etisalat and StartJG; Best Use of Packaging – Al Fakher and CBA; Best Internal Communications during a Brand Development Programme – APM Terminals Bahrain and Miracle; Best Implementation of a Brand Development Programme – Men’s handball and 28 Design Consultancy; Best Implementation of a Brand Development Project across Multiple Markets – Malabar Gold and Diamonds and Brand Union; Best Creative Strategy – King Abdullah Economic City and Turquoise Branding; Best Brand Evolution – Horizon & Co and Bellwether; Best Strategic/Creative Development of a New Brand – Hamad International Airport and StartJG; best brand Development Project to Reflect Changed Mission/Values/Positioning – GO Telecommunications and Bellwether; Best Brand Consolidation – AlYaum and Bellwether; Best Rebrand of a Digital Property – Careem and North 55; Best Visual Identity from a Charity, NGO or NFP – CDA (Community Development Authority), UAE and Tonic International; Best Visual identity from the Energy & Extractives Sector – Enerya and Landor Associates; Best Visual Identity from the Financial Services Sector – Aseer Investments and Bellwether; Best Visual Identity from the Healthcare & Pharmaceuticals Sector – Fakih IVF and BrandAid; Best Visual Identity for the Industrial & Basic Materials Sector – King Abdullah Economic City and Turquoise Branding; Best Visual Identity from the Professional Services Sector – Horizon & Co and Bellwether; Best Visual Identity from the Public Sector – GCC-STAT and OHI Leo Burnett, Oman; Best Visual Identity from the Retail Sector – S’wich and Tonic International; Best Visual Identity from the Technology, Media & Telecommunications Sector – Batelco and Unisono; Best Visual Identity from the Travel & Leisure Sector – X Dubai & Start JG; Best Overall Visual Identity – Batelco and Unisono; Grand Prix – GO Telecommunications and Bellwether.

Alongside the awards, Transform MENA’s full day conference, The Transform Middle East Brand Summit, was attended by branding and communications professionals from the MENA region. The conference debated brand development, rebranding and brand positioning in the Middle East.