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AAM to honour Noura Al Kaabi

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American Abroad Media (AAM) will honour Noura Al Kaabi, CEO, twofour54, at an awards dinner in Washington later this month in recognition of her role in leading the UAE’s growing media industry. This will be the third annual “Power of Film” awards dinner at the Andrew W. Mellon Auditorium in Washington, D.C., held to honour those whose work exemplifies the power of media to inform, educate and empower citizens about the critical social and public policy issues of our time.

“We are truly delighted to be honouring Noura Al Kaabi, a dynamic and outstanding leader,” says Aaron Lobel, Founder and President, American Abroad Media. “Her enormous contribution to the success of the media sector in Abu Dhabi, as well as her personality and leadership style, is an inspiration to young people in the UAE and across the Middle East and is an honorable reflection of the values of her country.”

PHD UAE to hold BrainScape conference

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PHD UAE is set to hold BrainScape, its annual thought-leadership conference in the MENA region, on October 12, 2015. With a focus on the future of Artificial Intelligence (AI), the event will be held at the Armani Hotel Dubai and will host over 200 marketing professionals. It will feature a comprehensive look at the future of intelligence, as well as products that marketing professionals will be using and the advertising and data models that will support them. Key speakers include Kevin Slavin, Assistant Professor of Media Arts and Sciences at MIT Media Lab. The conference is produced with Choueiri Group’s dedicated digital media representation arm, Digital Media Services (DMS), as strategic partner.

“This is an incredibly exciting time to work in marketing, as we undergo a revolutionary transformation of what we are capable of achieving, thanks to developments in AI,” said Elda Choucair, Managing Director, PHD UAE. “This year’s BrainScape will invigorate marketers and inspire them on how to capitalise on upcoming technology and take the marketing discipline to new heights.”

Aziza Communications welcomes Samar Khouri

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Luxury lifestyle PR and events agency Aziza Communications has welcomed Samar Khouri to the role of PR Executive. Samar joins Aziza from Shamal Marketing, where she handled mainly food and beverage accounts, including ROGO’S, Fume and Qbara. In her new role, Samar will be working across a variety of accounts such as Lee Stafford, Toni&Guy, Jelena Bin Drai, Evans, Dorothy Perkins and River Island.

“I’m so excited to be joining Aziza Communications,” says Samar. “I’m really looking forward to working across the agency’s fantastic fashion and beauty portfolio and contributing to the success of such an inspiring and dynamic team.”

PHD welcomes new Associate Director

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Media and communications agency, PHD UAE has welcomed Edmond Gebara to the role of Associate Director. Previously Planning Manager at Mindshare Dubai, Edmond brings over four years of media experience to his new role. As Associate Director, he will work on the agency’s largest planning team, managing both the digital and offline accounts for key clients.

“Joining PHD poses quite an exciting challenge for me, both professionally and personally,” says Edmond. “The synergies within the agency – both on a team and organisational level – create a highly productive environment to work in. This, along with their strong focus on personal development, has exceeded my (already high) expectations of them. I look forward to contributing to their incredible momentum.”

Posterscope partners with Blue 449

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Out of home (OOH) communications agency Posterscope is partnering with global media network Blue 449, in association with Hills Advertising and Elevision, to work on Project Everyone – Filmmaker and Founder Richard Curtis’ worldwide initiative to promote the United Nations’ global goals for sustainable development to end extreme poverty and tackle climate change by 2030.  The project aims to share the UN’s goals with seven billion people over seven days.

Posterscope and Blue 449 will be working with Hills Advertising, Elevision and other media partners across the globe to supply space for the adverts, designed by Richard himself, and raise awareness of the initiative. 125 partners have been engaged with the project to date, and the adverts will be shown in 450 cities, around 28 different countries in central locations with high footfall, such as Piccadilly Circus in London, Times Square in New York and Sheikh Zayed Road in Dubai.

“The best chance of the UN’s global goals being met is if everyone is aware of them and that’s where Project Everyone comes in, along with the support of its many partners,” says Richard. “I have been overwhelmed by the response of brands, consumers and institutions alike to this initiative. Posterscope and Blue 449 have been instrumental with getting out of home media owners on board to get our messages across, to really raise public awareness of the issue at hand.”

Annie Rickard, Global CEO, Posterscope, adds “It is a great opportunity to be involved in an initiative like Project Everyone. We are delighted to be able to capitalise on our media network and connections to help raise awareness around the issues at hand and hopefully, slowly but surely, change the way we live and the world we live in.”

TishTash launches TishTash Talent

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Dubai-based marketing and PR agency TishTash has launched TishTash Talent, a new talent management division. The agency, founded in January 2012 by Natasha Hatherall, already represents several local personalities including Dubai-based rapper Two Tone and Channel 4’s Eve Jaso. TishTash Talent aims to establish itself as a professional source for local and international actors, personalities, musicians and performers, offering a tailored service for each client and corporation with whom they work.

“TishTash has made it’s name providing a personal service for brands and companies with attention to every detail and this is something I’m committed we continue with our new talent division,” says Natasha Hatherall, Managing Director, TishTash. “We’re excited to fill this much needed gap in the market and to drive new standards in talent management in the region.”