7DAYS launches content marketing studio
UAE Publisher 7DAYS has launched an in-house content marketing studio, DEEP, which offers advertisers a new approach to their marketing requirements. DEEP will provide brands with creative opportunities to share their stories with the 7DAYS audience and beyond.
“DEEP delivers the opportunity for brands to immerse themselves within 7DAYS content at many levels and across all channels,” says Charlotte Turner, Head of Content Marketing, 7DAYS. “By working collaboratively with commercial partners, DEEP will deliver a client’s desired result through creative, solution-based thinking. Using content to engage customers has become a must on any media schedule. It’s no longer about talking at the audience, it’s about starting conversations with them.”
Mark Rix, CEO, 7DAYS, adds “This is the perfect time to launch an in-house content studio and we are proud to be the first publisher in the UAE to do so. The rapid evolution of social media and in particular the voracious appetite for quality video content, has prompted the creation of this dedicated team to devise multi-platform content concepts that meet the objectives of commercial partners, while also aligning with 7DAYS own vision of engaging and inspiring communities.”