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Pinpoint Media Group makes new acquisition

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Dubai-based media company, Pinpoint Media Group has acquired the complete publishing and online roster of Edgar, Altitude and Yachts magazines. The acquisition of the luxury lifestyle titles, previously owned by LuxMedia Middle East, will enable Pinpoint Media Group to reach a new group of readers and commercial entities in print, while also expanding an online presence in line with the company’s strategic goals in the region.

“The acquisition of LuxMedia Middle East’s publishing assets allows us to offer our clients a broader portfolio suited to a wider range of brands under their control,” says Darren Hodgkin, Chief Executive Officer, Pinpoint Media Group. “Edgar, Altitudes and Yachts have built solid reputations in both the GCC and globally, and each will complement our existing roster in their own right. I look forward to developing the titles further, expanding the successful events program and growing the digital presence of each masthead in line with the overall vision of our modern day global publishing house.”

Debonaironline.com launches new look

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Dubai-based media company, Pinpoint Media Group has re-launched its men’s online lifestyle publication, debonaironline.com. The revamped website will include an expanded e-commerce platform to offer a range of clothing, footwear, accessory and grooming products. The platform will also feature a stronger synergy between the magazine’s editorial content and products in its online store for its readers, suppliers and advertisers to access from across the region.

“The website boasts of a carefully curated mix of items that fit the magazine’s DNA and align with its mandate of offering readers access to luxury lifestyle content and products,” says Darren Hodgkin, CEO, Pinpoint Media Group. “This means readers get the high-quality editorial content Debonair is known for supplemented by products related to the articles.”

Manny D’jornor joins Pinpoint

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Dubai-based media company, Pinpoint Media Group has appointed Manny D’jornor to the role of Director of Advertising Sales. With a degree in Economics and Banking from the University of Greenwich, UK, Manny has worked on Wall Street in New York City and most recently at ScribbleLive Vice President of Sales and Operations in Canada. In his new role, he will manage and oversee the advertising sales team and work towards the growth of Pinpoint Media Group in Dubai and across the region.

“Pinpoint Media Group’s growth and vision was an inspiration to me,” says Manny. “CEO Darren Hodgkin has kept true to his Modus Operandi and the vision he has set. I bring with me a diverse experience in business having worked all over the world and possess a very strong understanding of the digital world and how to leverage it within the media industry.”

Pinpoint Media Group signs media distribution deal

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Dubai-based media company, Pinpoint Media Group has signed a distribution partnership agreement with Spinneys, Waitrose and WHSmith for product placement and distribution. The partnership will see Pinpoint luxury magazines Debonair, La Femme, La Femme Arabic and Luxury SqFT take prime retail space within Spinneys and Waitrose stores across the UAE as well as dedicated stands in seven WHSmith stores across the GCC.

“We are delighted to have joined forces with such a strong GCC retail partner and are excited our luxury magazines will now be available to more shoppers across the GCC,” says Darren Hodgkin, CEO, Pinpoint Media Group. “Obviously this partnership will provide our popular and well-read titles considerably greater visibility across the region, which is something we constantly strive for.”