Vogue Arabia set to launch in the region
Conde Nast is set to launch an online edition of Vogue Arabia this Autumn, in partnership with Dubai-based media agency Nervora. The Middle Eastern edition of the luxury fashion title will be headed up by Editor-In-Chief, Deena Aljuhani Abdulaziz. The website will be launched in Arabic as well as English and followed by a print magazine due to begin publication next Spring.
Vogue Arabia will be the 22nd edition of Vogue in print from Conde Nast and the magazine’s headquarters are to be located in Dubai. It will be distributed across the Gulf in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE, as well as targeting the wider MENA region. Daniela Agnelli, who previously worked on London’s Telegraph magazine for 15 years and a number of publications in the UK as well as the U.S. will be joining the publication as Fashion Director. Caterina Minthe, current Managing Editor at Style.com/Arabia, also part of Nervora, will join the team as Features Director.
“Nearly four years ago, we embarked on a mission to change the fashion landscape in the Middle East with Style.com/Arabia,” says Shashi Menon, CEO, Nervora. “That mission continues — and grows markedly — with Vogue, the world’s pre-eminent fashion publication. We couldn’t be more thrilled.”
Jonathan Newhouse, Chairman and Chief Executive, Condé Nast International adds “There has been a growing demand for Vogue in the Arab world for some time, and now the time has come to make it a reality.”