COPIA – The Media Network

COPIA launches first global office

October 31, 2017/in Featured, New Launch /by Suad Ashimi

Dubai-based communication and lifestyle agency, COPIA Group has launched its first office in Canada as a part of its global expansion plan. The new office is based in Toronto and will focus on crafting creative content and experiences, whilst granting accessibility across Canada. The new launch will also see the appointment of Sherry Boisvert to the role of Managing Partner bringing with her over 20 years of PR and corporate communications experience. Sherry previously worked in Canada with Citizen Relations and most recently with NARRATIVE PR, holding the role of Vice President at both agencies. In her new role, she will work closely with COPIA’s Dubai partners, Rania El Sadek and Katherine Raso to oversee all the agency’s operations and expand its presence across Canada.

“COPIA’s position has always been one of ‘local presence, global network’ and we felt the time was right to strengthen that even further with an office in Toronto,” says Rania El Sadek, Founder, COPIA Group. “It’s a vibrant city in the heart of Canada and with our expertise and connections on an international level, it made sense for us to make the move and expand to a second home.”

Solutions Leisure welcomes Lucy Perrott

October 29, 2017/in Featured, Movers & Shakers /by Suad Ashimi

Solutions Leisure has appointed Lucy Perrott to the role of Group PR and Communication Manager. Lucy previously worked with COPIA as Communications Manager, where she managed campaigns such as CATCH Dubai, Sass Café and Blue Marlin Ibiza Dubai. She most recently worked with Seven Media as PR Director and handled a number of clients including Jumeirah Restaurant Group, Nando’s KSA and INGLOT. In her new role, she will drive campaigns using creative tactics and forward-thinking strategies, while leading her team and educating them on communication and PR content.

“I aspire to see the world through my work, providing game-changing approaches across public relations, digital platforms and communication in a fierce, dynamic and fast-paced industry,” says Lucy. “As one of the most well-respected, fast-growing groups in the Middle East, I look forward to making an impact in a company I can grow with.”

COPIA signs The Kooples

February 12, 2015/0 Comments/in Account win /by Melissa Jean McWhirter

COPIA has been appointed to represent Parisian fashion brand The Kooples in the UAE. Established in 2008, The Kooples is an accessible luxury-clothing brand fusing both men’s and womenswear into one collection. With over 380 retail outlets globally, The Kooples focuses on perfect cuts, precious fabrics and edgy style.

“We are delighted to now be representing The Kooples,” says Rania El Sadek, Co-Founder and Managing Director, COPIA. “The Kooples is an incredible and dynamic brand that has gained international success in just over six years; we really look forward to paving the way for this prestigious brand within the Middle East.”

COPIA to represent blk.

November 27, 2014/0 Comments/in Account win /by Melissa Jean McWhirter

COPIA has been appointed to represent the blk. brand across the Middle East. Established in the US and with a large celebrity following, blk. water is the first functional beverage which allows the user to experience premium fulvic-enhanced, all-natural minerals. The beverage also contains no sugar, carbs or calories and acts as a powerful electrolyte.

“blk. is the perfect fit for our luxury brand portfolio,” says Rania El Sadek, Co-Founder and Managing Director, COPIA. “We are very excited to be working with blk.’s team on its launch into the Middle Eastern market, as it has been very well received internationally.”

COPIA signs The Loft Fifth Avenue

November 25, 2014/0 Comments/in Account win /by Melissa Jean McWhirter

COPIA has signed the PR and digital communications contract for The Loft Fifth Avenue in the UAE. Founded in 2009 at the Fashion Avenue in Dubai Mall, The Loft Fifth Avenue Hair and Beauty Salon has grown to become a leading fashion salon for both men and women, with locations across Dubai and most recently in Abu Dhabi.

“I had a clear vision of where I wanted The Loft Fifth Avenue to be positioned, but needed assistance on the external communication,” says Jacob Hrayki, Founder and Owner, The Loft Fifth Avenue. “COPIA comes highly recommended by high-end corporate managers and comes with extensive experience, so it seemed the perfect fit.”

COPIA to represent Opera Gallery Dubai

September 24, 2014/0 Comments/in Account win /by Team TMN

COPIA has signed a new PR retainer with Opera Gallery Dubai. Founded by Gilles Dyan in Paris in 1994, the brand is a leading dealer in modern and contemporary American, European and Asian art, internationally established with galleries in Paris, London, Geneva, Monaco, New York, Miami, Singapore, Hong Kong, Seoul and Dubai.

“Opera Gallery has a fantastic array of unique and globally renown artwork by artists from all over the world,” says Rania El Sadek, Co-Founder and Managing Director, COPIA. “We are very excited to be working with such a leading international gallery.”

Sylvain Gaillard, General Manager of Opera Gallery Dubai adds, “Opera Gallery is thrilled to announce its partnership with COPIA. We were instantly seduced by the energy and creativity of Rania El Sadek and her team. The Gallery is looking forward to this new collaboration, with a solo show in November and many more exciting events in 2015.”

COPIA to represent Thea Jewelry

September 18, 2014/0 Comments/in Account win /by Team TMN

COPIA has been appointed to represent Thea Jewelry within the Middle East. Launched by Emilie Duchene with headquarters in Belgium, the custom-made online jewellery collection is available for women, men and children in the form of rings, bracelets, phalanx rings, necklaces and cufflinks.

“Emilie’s pieces for Thea Jewelry are so beautiful and unique,” says Rania El Sadek, Founder and Managing Director, COPIA. “We are very excited to be working with her to expand the brand’s presence in this region. We feel that it will do very well, and look forward to seeing Thea Jewelry grow.”

COPIA signs Pierre Hermé Paris – UAE

September 17, 2014/0 Comments/in Account win /by Team TMN

COPIA has won the account to handle public relations for Pierre Hermé Paris – UAE in the region. First launched in Tokyo in 1998, the boutique patisserie is now available across France, England, Hong Kong, South Korea, Qatar and the UAE, with boutiques in Dubai Mall and Mall of the Emirates.

“We are very excited to be working with this internationally renowned brand on their entry into the Middle Eastern market,” says Rania El Sadek, Founder and Managing Director. “Pierre Hermé Paris – UAE is a welcomed addition to our expanding luxury lifestyle portfolio.”

COPIA signs En Vogue

July 8, 2014/0 Comments/in Account win /by Team TMN

COPIA has signed the PR and digital communications contract for En Vogue in the UAE. Set to launch its first store in Dubai at the end of this month, En Vogue is a home concept store that encompasses over 2,000 square metres of space on the Jumeirah Beach Road, inclusive of an interior design studio.

“En Vogue is the perfect fit for our luxury brand portfolio,” says Rania El Sadek, Co-Founder and Managing Director, COPIA. “We are very excited to be working with the team on their first store, and we have no doubt it will be a huge success!”

COPIA signs Masala Library by Jiggs Kalra

June 11, 2014/0 Comments/in Account win /by Team TMN

COPIA has won the account to represent the launch of Masala Library by Jiggs Kalra in Dubai. The high-end Indian restaurant which was first established in Mumbai, India, is scheduled to open in August 2014, and will be located at the Radisson Royal Hotel.

“I found out about COPIA from Nabil Khaleed, COO of Acicio,” says Bhubender Nath, Managing Partner, Masala Library by Jiggs Kalra. “We have seen the results of the restaurants launched and marketed by COPIA, and we have 100% confidence that they will make our concept a success.”

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