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ExtraCake and Katch collaborate for Games 15

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ExtraCake, organisers of the Middle East Film and Comic Con and Games 15 have announced a strategic partnership with Katch International to help promote the 2015 edition of the marquee gaming event in a bid to maximise reach to fans and exhibitors alike.

While the event will again focus on early access to the latest games and demos from publishers like Sony PlayStation, XBOX and many leading games publishers, GAMES 15 will also incorporate many innovative and unique elements with the inclusion of eSports with ESL, Video Games Live, mobile gaming, table top gaming, workshops, merchandising, celebrity guests and much more making it an event that transcends boundaries.

“The scope we have for Games going forward is much broader than ever before.,” says Arafaat Ali Khan, Director of Public Relations at ExtraCake. “Like the Middle East Film and Comic Con before it, Games 15 will offer something for everyone and offer one of the most entertaining weekends out for families and hardcore gamers alike. To ensure that we reach every demographic and every communication channel, we felt that increasing our resources was a must and tying up with another strong agency like Katch seemed to be the obvious way forward.”

While the Games 15 event will be managed, organised and communicated by ExtraCake, Katch will add an extra layer of support.

Signé collaborates with Rolls Royce

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Signé magazine has announced its collaboration with Rolls Royce Middle East to produce an illustration essay regarding the new Rolls Royce Wraith model and the lifestyle aspects of a Wraith man. The illustration essay will consist of 16 pages, with a specialised team in Milan to produce the 8 illustrations which will accompany the feature. Signé will be the first and only publication in the Middle East to execute such a story for Rolls Royce Middle East, and the feature will be the cover story for the summer edition of the magazine, available at the end of this month.

“We are really excited to work on this unique project with a prestigious brand like Rolls Royce,” says Roshin Rahman, Executive Editor, Ad Maiora Media. “The illustrations will soon be available in the print and online version of Signé magazine.”