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CNN launches new forum

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CNN hosts its first Middle East Business Forum this week at the Four Seasons, Abu Dhabi. The theme for the forum was Beyond Oil in the Changing World with over 350 members in attendance and started out with keynote speeches by former President of the European Commission, Jose Manuel Barroso and Mubadala’s Group Chief Executive Officer and Managing Director, H.E Khaldoon Al Mubarak. The forum served as a platform for discussions among key influencers in the Middle East in the field of business and will be aired on CNN International on December 9, 2016.
“This inaugural CNN Middle East Business Forum was a platform of informed and intelligent discussion amongst key influencers about the opportunities and challenges in the Middle East during a time of seismic change,” says Rani R. Raad, President, CNN International Commercial. “We are proud to have worked with our partners Mubadala and twofour54 to bring together news-makers, agenda-setters and business leaders for meaningful debates about what the future holds.”

CNN launches Native 2.4

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CNN International Commercial – CNNIC – has formed a new partnership with native advertising platform Sharethrough to launch Native 2.4, a new solution that offers dynamic native and branded content advertising formats in prominent positions across CNN Digital platforms. The exclusive new formats and templates were developed and tailored to offer a seamless user experience and value to CNN’s advertisers. Native 2.4 features several key benefits, including; new dynamic formats, smart placement of native advertising and intelligent data insight.

“We are bringing together the full suite of new formats, prominent and seamless placement and the power of data and creative content for clients to truly engage with CNN audiences in a native environment,” says Rob Bradley, Director of Digital Revenue and Data, CNN International Commercial. “The result is an engaging brand storytelling experience created for peak performance and with the flexibility of dynamic optimisation. In an age of overused buzzwords, this solution, which we’re calling native 2.4, finally adds real substance to the term native advertising.”

Dan Greenberg, CEO and Co-Founder, Sharethrough, adds “Like us at Sharethrough, CNN believes in a future where ads are built on a foundation of respect and quality – ads that fit in. The CNN team has enthusiastically embraced this new advertising model and are using the Sharethrough platform in a unique and sophisticated way. When combined with the high quality content being created by CNN’s brand content studio, native ads have the power to engage and persuade unlike any traditional marketing strategy.”