Blue Apple signs Burjeel Hospital account
Following a competitive pitch, Blue Apple has won the account to handle advertising and public relations for Burjeel Hospital in the UAE. Established in 2012, Abu Dhabi’s private healthcare facility is a tertiary hospital under the auspices of the Health Authority for Abu Dhabi.
“We are confident that Blue Apple is the best partner to take the brand forward and implement our communications vision,” says Clancey Po, CEO, Burjeel Hospital. “In the next couple of months, we will be working very closely with Blue Apple to put together a brand campaign that satisfies our requirements in intensifying our brand presence in the region and beyond. I look forward to a long term and mutually rewarding relationship.”
Vishal Anand, CEO of Blue Apple adds, “It was an exciting brief and we presented a creative strategy in sync with Burjeel Hospital’s ‘art of healing’ positioning, vision and business objectives. The brand campaign we are currently working on will focus on the hospital’s stance towards clinical excellence. We are excited and privileged to represent Burjeel Hospital and look forward to joint success and growth.”