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Careem gets new look

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Regionally based car booking app Careem has been given a new look to mark its four-year anniversary. The brand’s new identity will include a new company symbol featuring a green wink and the implementation of a revamped strategy across all verticals from product messaging and advertising, to community outreach and company culture. The new look will also give Careem an effective presence offline, with an image that aims to capture the beauty and simplicity of technology as well as the positive impact it is creating in the region.

“The rebrand represents more than just a brand overhaul,” says Mudassir Sheikha, Co-Founder, Careem. “This new branding changes the whole identity and manifestation of Careem. Our mission is to move our region towards better living and to achieve that, we had to create a regionally recognised brand symbol synonymous with what we stand for. Careem is bold, local and relevant to all and the new identity represents these attributes perfectly.”

Jumeirah appoints Group Vice President

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Dubai-based luxury hotel company Jumeirah Group has appointed Yousef Tuqan to the role of Group Vice President of Brand Marketing and Loyalty. With over 20 years of experience in digital strategy and media in the region, Yousef has previously worked for both regional and international brands including; Careem, Leo Burnett MENA and Flip Media.

“Having worked with Jumeirah early on in my career I have always admired this iconic, homegrown global brand,” says Yousef. “I’m incredibly excited to lead the Jumeriah brand’s evolution.”

Sharjah forms Strategic Partnerships

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The Sharjah Chamber of Commerce and Industry (SCCI) has forged a number of partnerships in order to draw attention to the cultural enrichment of Sharjah. Through these partnerships, SCCI will collaborate with Twitter, Forbes Middle East, Brag Events and Careem in order to raise awareness of the Emirate as a destination for entrepreneurs as well as established businesses.

“Sharjah’s strength has always come from the people who share a love for the city, so it’s only natural that we continue to encourage business opportunities and economic growth as we strive to build the next entrepreneurial ecosystem in the Emirate,” says Sara Al Madani, Sharjah Chamber of Commerce and Industry Board Member and Member of the ShjSeen Board of Trustees. “This is the first time a Government organisation in Sharjah has partnered with a company like Twitter. Having the best online engagement ranks high on our strategy and our partnerships with Twitter, Careem, Brag and Forbes will give us the means to share with the world what Sharjah fans already know.”

Kinda Ibrahim, Director of Media Partnerships, Twitter, adds “We are excited to work with the Chamber of Commerce to leverage Twitter’s real time, conversational and public network. This partnership will help the Chamber of Commerce connect with people in the UAE and across the world, as well as highlight Sharjah as a centre of excellence for business in the UAE.”