Posts

Buzzeff.tv introduces new ad buying method

/in , /by

Online video publisher, Buzzeff.tv is the first to introduce an automated version of video ad buying to the Middle East and Africa. Programmatic outstream video advertising helps brands enhance their targeting capabilities by reaching out to a wider and more diverse audience while using minimal human input.

“We predict that more than 50% of advertising spends to be programmatic in 2017, as the industry seeks to leverage a more cost-effective outstream video format across premium publishers.” says Jerome Mouthon, Founder and Chairman, Buzzeff MEA.

Herman D’Souza, Business Head, Buzzeff MEA adds, “According to eMarketer, seven in ten advertisers said programmatic outstream provided more scale with 69% saying it helped improve viewability. By adding programmatic buying to our portfolio of products, Buzzeff is supporting the MEA region’s position as a leading hub for advertising professionals.”

Buzzeff reveals new rebrand

/in , /by
Digital communications solutions and video advertising company Buzzeff Middle East Africa (MEA) has launched a new corporate identity as part of its 2019 growth plan. Buzzeff.com will now be rebranded as Buzzeff.tv, with the new brand representing Buzzeff’s video advertising tools and enhanced inventory offering more options to advertising agencies and companies with the aim to ensure that adverts are viewed by the right people on the right platform.
“The rebrand has been on the cards for a while now and when we realised our inventory now reaches 50 million unique visitors, we thought it was the perfect time to launch Buzzeff.tv,” says Jerome Mouthon, Founder and Chairman, Buzzeff MEA. “The colours in our new logo communicate our values; red signifies action, blue is rational and green is communication. The circle gathers and consolidates our solid business values. Brands are no longer interested in investing in cheap view-ability in content-generatred mass-environments. Advertisers are looking at premium targeting and a quality environment that fits their brands’ values for scalable audiences and we have exactly what they need.”