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Publicis Communications partners with Google

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Publicis Communications Middle East and Africa, part of Publicis Group has signed a strategic partnership with Google across the region. The agreement will focus on a joint business plan to help Publicis Communications’ creative agencies including Leo Burnett, Publicis, Saatchi & Saatchi and Arc develop as well as apply a digital-first approach and integrated thinking for effective and engaging campaigns. The collaboration also follows the launch of Google All-Stars Academy 2.0, to act as a capability-building program for agencies and their teams across Google platforms.

“Joining forces with Google enables us to further bolster our user-first approach through superior access to data and technology,” says Raja Trad, Chief Executive Officer, Publicis Communications MEA. “This will empower our clients to win in the digital space through cutting edge, award-winning campaigns that deliver engaging and effective business results.”

Publicis consolidates regional LeoComm offices

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Publicis Communications has consolidated its six-office LeoComm PR network in the Middle East under the brand of MSLGroup, its strategic communications and engagement firm. Leocomm offices in the UAE, Egypt, Lebanon, Qatar and Saudi Arabia will now become MSLGROUP in the Middle East, while remaining part of the Publicis Communications MEA portfolio of agencies, which also includes; Leo Burnett, Publicis Worldwide, Flip Media, Arc and Saatchi & Saatchi. MSLGROUP’s Communications and Network Consulting (CNC) Network also has offices in Dubai and Abu Dhabi, servicing mostly corporate and public affairs clients, which will remain a separate unit inside of MSLGROUP.
“We are thrilled to grow our network in the Middle East,” says Guillaume Herbette, CEO MSLGROUP. “LeoComm PR brings to the table specialised communications expertise, vast knowledge of the Middle East and an in-depth understanding of regional market trends. Together, we look forward to providing our global and regional clients with a full scope of integrated public relations services.”
Raja Trad, CEO, Publicis Communications Middle East and Africa, adds “In recent years, LeoComm PR has built a strong legacy of growth, one rooted in a powerful ‘think global, act local’ communications strategy. Today the agency’s new identity will help further crystallise this approach and cement its mission to deliver fully-integrated, all-encompassing public relations services.”