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Motivate Publishing to launch Cyclist ME

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Cyclist Middle East is set to launch in September 2015. Cyclist Middle East will be published by Motivate Publishing under license from Dennis Publishing. The international cycling title first launched in the UK in 2012, and this will be the third license deal just in 2015.

The 116-page monthly magazine will be available from September 1, 2015 and will cost AED25. The title will feature content that focuses on the best road bikes and technology, performance advice from top experts and in-depth articles mixed with breathtaking imagery from the sport’s best photographers. With the growing enthusiasm of the sport in the Middle East, which currently hosts four major cycling races: the Dubai Tour, the Abu Dhabi Tour, the Tour of Qatar and the Tour of Oman, Cyclist Middle East already has a growing audience.

“Launching Cyclist Middle East is an exciting opportunity for Motivate,” says Ian Fairservice, Managing Partner and Group Editor-In-Chief, Motivate Publishing. “Cycling is becoming a hugely popular pastime in the Middle East, with more races being added to the calendar here each year. Launching the title now will allow us to grow the global audience of the brand.”

For Further information, contact Anthony Milne at anthony@motivate.ae / +971 (0)4 427 3461

Changes to the Motivate team

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Changes have been made to the Motivate team in the form of a new joiner and in-house promotion. Craig Wagstaff has been appointed as Group Sales Director, joining the team from Astro Malaysia Holdings where he was Vice President and Group General Manager of Sales for eight years. Having worked across a range of media, Craig will bring his international experience to the running of the day-to-day sales activity of Motivate’s magazine division.

Anthony Milne, previous General Manager of Group Sales and Marketing at Motivate, has now been appointed Chief Commercial Officer. In his new role, Anthony will focus on key areas of strategic development for Motivate while retaining responsibility for the Marketing and Events functions.