F1 media rights for MENA handed to MP & Silva
Leading Media rights agency MP & Silva have acquired the exclusive media rights to all Formula 1 Grand Prix races, qualifying and practice sessions in the MENA region for a period of six years beginning with the 2014 Championship, until 2019.
“We are extremely honoured with this long-term relationship with Formula 1 as sales representatives for the FIA Formula one World Championship,” says Andrea Radrizzani, Founding Partner, MP & Silva. “This partnership is a recognition of our leadership in the sports media rights market and we look forward to supporting Formula One Management in furthering popularity in general, and guarantee improved audiences of F1 races in MENA.”
The deal includes more than 100 hours of programming every year for the territories of MENA, Romania and Poland, taking over from Abu Dhabi Media, who held the rights for the season that ended in 2013.