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Active DMC makes new promotions

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Dubai-based agency, Active (Digital. Marketing. Communications) has promoted Lauren Brush and Stanislava Burianek to the role of Associate Account Directors. With a combined ten years of experience in public relations and communications, Lauren and Stanislava, and with four years within the agency, most recently held the role of Senior Communications Consultants. In their new roles, Lauren will lead a portfolio of healthcare, technology and industry clients and focus on expanding the healthcare division in the agency while Stanislava will handle all banking and finance clients while providing quality marketing and PR services.

“Lauren and Stanislava are ready for their extended leadership roles that include driving agency business growth and servicing clients’ diverse communication needs across Middle East,” says Sawsan Ghanem, Managing Partner, Active DMC. “I believe the road to successful growth and expansion is to focus on nurturing the talent from within and supporting leadership opportunities. Lauren and Stanislava possess a strong can-do attitude and complement each other. We look forward to seeing them assume their new senior roles and achieve further great results for our clients, partners, team and agency.”

PRCA MENA announces award winners

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Winners of the PRCA MENA Awards have been announced following the conclusion of this year’s awards ceremony on February 21, 2018. Held at the Renaissance Hotel Downtown, the awards focused on recognising and celebrating the best of the best PR and communication campaigns, teams and individuals across the Middle East and North Africa.

Winners included Brazen for Best PR Campaign Media Relations and Small Agency of the Year, Seven Media for Large Agency of the Year and Best PR Campaign Digital, Hill+Knowlton Strategies for Best PR Campaign Business to Consumer, Markettiers for Best PR Campaign Results on a Budget and BPG Cohn & Wolfe for Best PR Campaign Influencer Relations. The awards also honoured Lauren Brush, Senior Communications Consultant at Active DMC for Rising Star of the Year and Lucy O’ Brien, General Manager at FleishmanHillard for PR Leader of the Year.

“It is a great pleasure to announce the winners of the PRCA MENA Awards 2018,” says Leanne Foy, General Manager, PRCA MENA. The breadth and depth of the campaigns, teams and individuals that we’ve seen this year demonstrates the strength of communications across the region.”

Active DMC makes new promotion

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Dubai-based agency, Active (Digital. Marketing. Communications) has promoted Yasser Zeriz to the role of Senior Account Executive. Having joined Active DMC in 2015, Yasser previously held the role of Account Executive, where he grew and supported the team in Arabic media relations. In his new role, he will continue to work with the team and take a deeper role in client management as well as digital strategy.

“Yasser has taken an impressive role in agency – quickly winning the respect of many of our clients,” says Lauren Brush, Senior Communications Consultant, Active DMC. “He is a pleasure to have on this team and we are very lucky to have him!”

Active DMC appoints new Communications Executive

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Dubai-based agency, Active (Digital Marketing.Communications) has appointed Stacy Fernandes to the role of Communications Executive. A graduate of Wilson College with a degree in Mass Media, Stacy has five years of experience in the communications industry and has worked on strategic client campaigns from different sectors across the UAE. In her new role, she will support the Active DMC team and work on communications services that includes public relations, content management, social media campaigns, media relations and event management.

“I am excited to start a new challenge with Active (DMC) and look forward to working with the team to further develop their already extensive communications suite,” says Stacy. “I am also fortunate to be joining such an innovative company that prides itself on top quality communications services.”

Marketing campaign library launches

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Wayin, the digital campaign CMS platform has launched a customisable library of marketing campaigns, the Wayin App Store. Founded by Scott McNealy in 2011, Wayin is a platform that enables brands to create engaging marketing campaigns across all digital properties. By providing a library of campaign ideas as well as a record of features, objectives and result metrics of past campaigns, the new platform aims to streamline the ideation and creation process for brands across different categories and markets.

“Marketers in the Middle East often have to align their strategies with global marketing campaigns or with other markets,” says Louay Al-Samarrai, Middle East Partner, Wayin. “The Wayin App Store streamlines the process for marketing professionals in the region that want to evolve and stay ahead of the curve, by helping them find the right campaign to achieve their goals.”

Active DMC makes new appointment

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Active (Digital, Marketing, Communications) has appointed Mai Elsayed to the role of Junior Communications Executive. A graduate in Mass Communication with a specialisation in Public Relations, Mai will contribute to a range of services that include content management and social media, as well as media relations and event management for the agency’s clients.

“Mai’s enthusiasm and positive attitude has made a big impact from the moment she joined,” says Sawsan Ghanem, Managing Director and Founding Partner, Active DMC. “We are excited to have Mai on board and see her contribute to the growth of the agency and aggressive drive to offer clients a holistic 360 degrees approach in integrated marketing services.”

Mai adds, “The values that are upheld amongst the team captivates me. I believe that the success of any business starts from the inside out and at Active DMC, the team spirit makes the impossible possible.”