Account win – Page 96 – The Media Network

Active PR signs Kronos UAE

June 3, 2014/0 Comments/in Account win /by Team TMN

Active PR has won the account to handle Kronos, a leader in delivering workforce management solutions, in the Middle East. Headquartered in Massachusetts, USA, Kronos services over 10,000 organisations in more than 100 countries daily, in smarter ways to control labour costs, minimise compliance risks and improve workforce productivity.

“We’re really thrilled about adding Kronos to our client portfolio,” says Louay Al Samarrai, Managing Partner, Active PR. “As businesses in the GCC consider ways to increase productivity and enhance efficiency, we see this collaboration with Kronos as a great opportunity for us to play a key role in informing them about the opportunities to leverage technology in order to reap the benefits of workforce management.”

TOH PR signs Rubicon Exotic Fruit Juice

June 1, 2014/0 Comments/in Account win /by Team TMN

TOH Public Relations has been appointed as the PR agency for the official launch of Rubicon Exotic Fruit Juice in the UAE. Founded in the UK in 1982, Rubicon exports from the UK to a number of countries both in Europe and other regions including Canada.

“We are delighted to add Rubicon to our growing portfolio of consumer beverage clients,” says Sophie Toh, Founder and Managing Director, TOH Public Relations. “Rubicon has a cult following in the UK and sponsors a range of major cricket and football tournaments. We look forward to working with the team and building awareness of the brand within the region, and have some exciting plans. We can’t wait to make life exotic for the people of the UAE.

Katch International signs IKKS

May 28, 2014/0 Comments/in Account win /by Team TMN

Katch International has won the PR account to manage French clothing brand IKKS in the UAE. Headquartered in Cholet, the IKKS brand designs are available for men, women and children in over 150 boutiques in France and other European countries, and with stores currently located in two Dubai malls.

Strategies International signs NARS

May 27, 2014/0 Comments/in Account win /by Team TMN

Strategies International has won the account to represent NARS Cosmetics in the Middle East. Established in 1994 by François Nars in New York, NARS Cosmetics is currently available in over 18 countries worldwide, and Strategies International will be the first agency to handle the cosmetic company’s public relations in the region.

“We are thrilled to represent NARS,” says Emilie Loivet Moussawer, PR Director, Strategies International. “As the brand celebrates 20 years of audacious beauty this year, we look forward to bringing NARS to the Middle East.

In2 Consulting signs Desert River PR account

May 21, 2014/0 Comments/in Account win /by Team TMN

In2 Consulting has signed new lifestyle PR account, Desert River. Formed in 2004 by Dutch nationals Claudia van der Werf and Michiel Schröeder, Desert River specialises in the distribution of European lifestyle brands including Fatboy, Blofield and Driade. They are also involved in event rentals.

“We are very happy to be working with the young and dynamic team at Desert River and to build on their success in the market,” says Anne Bleeker, Managing Director, In2 Consulting. “They represent amazing, high quality and fun brands and we know we will be able to do some great work for their brand.”

Face to Face wins Aldar Academies account

May 19, 2014/0 Comments/in Account win /by Team TMN

Face to Face has announced its successful win of the Aldar Academies account, following a multi-agency pitch. Face to Face has developed an overall integrated communications campaign to build awareness of and reinforce Aldar Academies’ educational proposition in the Abu Dhabi and Al Ain markets and support the individual schools’ communications requirements. Aldar Academies, a subsidiary of Aldar Properties, currently operates six schools – five schools in Abu Dhabi and one in Al Ain.

”As Abu Dhabi‘s expansion has grown exponentially in recent years, so has the need for schools. Our growth is closely linked to that of Abu Dhabi’s and it was essential that we appointed the right creative partner with whom we can continue to build our brand and proposition in an increasingly competitive market,” says Ashley Dymoke, Director of Marketing and Communications, Aldar Academies. “During the entire pitch process, which involved a number of multi-nationals and local independents, we were consistently impressed with both the strategic and creative solutions proposed by Face to Face”.

The entire Aldar Academies campaign will entail bi-lingual executions that will raise awareness of the Aldar Academies brand, and build a strong platform with which Aldar Academies can effectively communicate its brand proposition and expanding portfolio of schools.

Christopher Bell, CEO of Face to Face adds, “The Aldar Academies win is a great entry into the educational sector for us. Every step in the pitch process made us even more hungry for the business as Aldar Academies impressed us with its vision and development. We are very excited about our collaboration”.

Expose signs La Collection Privée

May 18, 2014/0 Comments/in Account win /by Team TMN

Expose Communications has signed high-end jewellery brand La Collection Privée as a new PR client. Led by Ibtissam Saab, La Collection Privée offers sophisticated jewellery with high quality gems and diamonds and has opened its first store at Citywalk Mall, Dubai.

“La Collection Privée is a fantastic addition to our portfolio,” says Dana Abdelhadi, Founder and Director, Expose Communications. “Ibtissam is considered one of the fastest rising designers in the industry and we are delighted to represent such a beautiful brand with fantastic accreditations.”

Z7 Communications signs Messika Paris

May 14, 2014/0 Comments/in Account win /by Team TMN

Z7 Communications has been appointed as the PR agency for Messika Paris in the Middle East. Established in 2005 by Valeria Messika, Messika Paris creates fine jewellery specialising in diamonds and precious stones, and is available in select stores in the UAE, Saudi Arabia, Qatar and Bahrain.

“We are delighted to add Messika Paris to our portfolio of luxury clients,” says Zeina El-Dana, Founder and Managing Director, Z7 Communications. “Messika recently showcased its pieces at Baselworld to rave reviews, and we are excited to increase awareness of the brand throughout the Middle East region.”

DPQ Communications signs G-Star Raw UAE

May 11, 2014/0 Comments/in Account win /by Team TMN

DPQ Communications has won the PR account to handle G-Star Raw UAE. The DPQ team will be working closely with the clothing brand, whose headquarters are located in the Netherlands, to bring new collections and stores into the UAE market. G-Star Raw currently has stores in various malls in Dubai and Abu Dhabi, as well as a collection in Bloomingdales.

“We’re really excited about having G-Star Raw UAE on board,” says Katie Harvey, Managing Partner, DPQ Communications. “We have already put in place some cool ideas to push the brand further into the market.”

Omnicom Media Group signs The Walt Disney Company

May 8, 2014/0 Comments/in Account win /by Team TMN

The Walt Disney Company Europe, Middle East and Africa has appointed Omnicom Media Group as lead agency to handle its communications planning and media implementation, effective July 1, 2014. This will be at a regional level and in the UK and Ireland, Germany, Switzerland and Austria, Central and Eastern Europe, Nordics, and the Emerging Markets – Middle East, Greece, South Africa and Turkey.

In a separate move, The Walt Disney Company MENA has signed Omnicom Media Group’s agency OMD to handle its social media in the Middle East.

“Furthering its goal of bringing content to consumers on platforms they prefer, The Walt Disney Company MENA has appointed OMD as its social media agency in the Middle East,” says Didier Vanneste, Country Head, The Walt Disney Company MENA. “We saw in OMD’s approach a potent blend of science and creativity. With their proven experience in crafting social media strategies and executions, we believe OMD is ideally placed to give Disney its true voice in the region via social media channels. As we grow our fan base in MENA, conversing in both English and Arabic is of paramount importance. Disney MENA believes this partnership will bring many exciting initiatives (and a little bit of magic) in the social space.”

Nadim Samara, Managing Director of OMD UAE and Lower Gulf adds, “We all grew up with Disney so its only fair that we should now contribute to Disney’s growth. This is a very meaningful appointment for us since not only did we win the account internationally, but we will also be handling their social media in this part of the world. This new partnership represents an exciting and fun opportunity for us to deploy specialist services such as social media, and we look forward to coming up with some magical innovations in the space with and for the master wizards of entertainment.”

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