Account win – Page 15 – The Media Network

FP7/BEY to handle cosmetics company

February 25, 2018/in Account win, Featured /by Suad Ashimi

Full-service advertising agency, FP7/BEY has been appointed to represent cosmetics company, L’Oréal across the Levant region. FP7/BEY will be responsible for the social media and digital scope for L’Oréal brands including L’Oréal Paris, Maybelline, Yves Saint Laurent, Lancôme and Kiehl’s. The agency will also provide creative innovation through an integrated approach for all their flagship brand campaigns in Lebanon, Jordan and Iraq.

“As a global network, we’re equipped with the framework, knowledge and talent to handle social media,” says Nassif Abou Aloula, Business Director and Head of Digital, FP7/BEY. “Whilst it is conventional for businesses to approach social as a silo discipline and give it the leftovers of their marketing investment, we’re very happy and excited to be able to work with clients such as L’Oréal who understand today’s ecosystem and have integrated social into everything they do.”

OMD Egypt secures FCMG manufacturer

February 22, 2018/in Account win, Featured /by Suad Ashimi

Global media network, OMD Egypt, part of Omnicom Media Group has been appointed to represent Savola Foods. Savola Foods is an FCMG manufacturer that offers a range of food products across the Middle East, North Africa and Turkish region (MENAT). With OMD Egypt already handling the digital assignment of Savola, the agency will now take on the additional role of managing its full media brief for the portfolio of food brands across the Egyptian market.

“During the last two years, we have worked tirelessly on making a difference for Savola online,” says Tarek Jaffar, General Manager, OMD Egypt. “Our achievements with this have clearly paved the way for a bigger role and we couldn’t be more pleased. Over the years, we have built a robust expertise with FMCG brands and have the tools and talent to produce the kind of results our clients rightfully expect. Combining offline with online will allow us to go even further in joining the dots and adding value to Savola’s brands.”

TishTash to represent online retailer

February 20, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based marketing and PR agency, TishTash has been appointed to represent online retailer GlamBeaute.com. GlamBeaute.com offers a range of make-up, skincare, fragrance and beauty products from international brands such as Doll Face, Gucci and Burberry. TishTash will be responsible for managing the PR for the launch and ongoing promotion of the e-commerce platform across the region.

“E-commerce will finally start to come into its own this year in the region with many big players already making big announcements in this space,” says Natasha Hatherall-Shawe, Founder and Managing Director, TishTash. “As one of the leading beauty distributors in the region, GlamBeaute.com is well placed to offer beauty addicts a one-stop destination for all their make-up and skincare needs. We look forward to spreading the word about this exciting new e-retailer and all it has to offer the region.”

Katch International to represent MEFCC 2018

February 18, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based integrated communications agency, Katch International has been reappointed as the PR partner for the Middle East Film and Comic Con (MEFCC). Organised by Informa Exhibitions, The MEFCC will run from April 5 – 7, 2018 at the Dubai World Trade Centre (DWTC) and aims to offer a mix of international and regional entertainment from Sci-Fi and anime, to comics and collectables. Katch International will manage the integrated communications for the convention across the Middle East.

“MEFCC has become an annual event for Katch,” says Georgie Woollams, Managing Director, Katch International. “It’s always one we look forward to and we’re really happy to represent MEFCC for a third time. It’s a fantastic showcase for the region, attracting thousands of visitors every year and the line-up is always amazing. We’re excited to once again work with Informa at MEFCC after such a successful collaboration for last year’s Middle East Games Con.”

Zia Creative Network to handle automotive company

February 18, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based advertising agency, Zia Creative Network has been appointed as the social media partner for Al Tayer Motors. Al Tayer Motors is an automotive company that imports luxury car brands such as Land Rover and Jaguar across the region. Zia Creative Network will be responsible for the content ideation, photography, video conceptualisation, direction and post-production for Al Tayer Motors. The agency will also work on enhancing the brand’s image in the MENA region across all social media channels.

“Our aim is to leverage our vast experience in social media to identify the target audience of Al Tayer Motors and improve their sales funnel,” says Waseem Yakdi, CEO, Zia Creative Network. “This win could not have been possible without our team’s multi-faceted expertise across platforms and disciplines. We look forward to enhancing Al Tayer Motors digital reach and come up with creative approaches to further strengthen our partnership in the region.”

Hospitality brand appoints Those Social Guys

February 18, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based social media and content house, Those Social Guys has been appointed to represent InterContinental® Abu Dhabi in the UAE. InterContinental® Abu Dhabi offers a private beach, marina, shopping mall and corniche with an aim to provide an oasis of luxury for its guests. Those Social Guys will be responsible for the creative content and social media management for the brand in the UAE.

“We’re over the moon to be working alongside one of Abu Dhabi’s top-tier hotels,” says Jack Rogers, Community Director, Those Social Guys. “This latest addition to our ongoing work with the InterContinental Hotel Group serves as a fantastic step into the heart of the UAE’s hospitality scene. It’s hard to go wrong when the hotel boasts such gorgeous views and venues.”

TCApr to handle development company  

February 14, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based PR agency, TCApr has been appointed as the PR partner for Signature Developers in the GCC. Founded by the Regal Group and Lals Group, Signature Developers is a home development company that aims to create and achieve new benchmarks such as The 118 and The Residences, within Dubai’s residential marketplace. TCApr will handle all PR activities and media relations for the brand across the region.

“Dubai’s real estate landscape continues to transform with the launch of world-class developments especially in the luxury segment,” says Kate Mullen, Director of PR, TCApr. “Both the projects of Signature Developers are located in bustling areas of the city. We’re excited to collaborate with the brand and look forward to showcasing their stunning designs and offerings.”

Audi re-appoints Tonic International

February 8, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based independent creative agency, Tonic International has been re-appointed to represent Audi in the Middle East. The German-based automobile manufacturer has tasked Tonic International with continuing to support sales and drive brand growth by creating innovative communications for the brand in the Middle East.

“Contractually, we have to pitch to Audi every three years and it is the second time we have won this review,” says Arnaud Verchère, Founder, Tonic International. “We are delighted that after seven years Audi has a growing confidence in our strategic and creative services and is now increasing our scope of work to manage the evolving brand’s needs.”

expose wins Palestinian-inspired label

February 8, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based PR agency, expose-communications has been appointed to represent Canava in the UAE. Founded by Nisreen Krimed, Canava is a womenswear label that offers women a blend of vibrant fabrics, inspired by the designer’s Palestinian roots. expose-communications will handle all Canava’s PR activities and create awareness of the label across the region.

“Canava is a great addition to our client portfolio and we are delighted to be working with a brand that has such incredible stories to communicate through design,” says Dana Abdelhadi, Founder and Managing Director, expose-communications. “Canava has a unique way of creating original and one of a kind contemporary items that every woman would love to have in her wardrobe.”

FP7/DXB secures children’s retailer brand

February 8, 2018/in Account win, Featured /by Suad Ashimi

Full service advertising agency, FP7/DXB has been appointed to represent children’s retailer brand, Babyshop in the Middle East. FP7/DXB will work with Babyshop across all verticals on their creative strategy and planning on digital, TV, print, OOH, social, radio and experiential activations. The agency will also conceptiualise and deliver integrated creative solutions across more than 15 countries in the MENA region.

“FP7/DXB are absolutely thrilled to be working with Babyshop and specifically a client team who are genuinely appreciative of brave creativity built around disruptive ‘truths’,” says Jon Marchant, Managing Director – UAE, FP7/MENA. “We’re looking forward to demonstrating how we bring the brand’s existing ‘It’s your style’ positioning to life, to resonate effectively with parents, driving both brand equity and customer footfall.”

Posts

FP7/BEY to handle cosmetics company

OMD Egypt secures FCMG manufacturer

TishTash to represent online retailer

Katch International to represent MEFCC 2018

Zia Creative Network to handle automotive company

TCApr to handle development company

Audi re-appoints Tonic International

expose wins Palestinian-inspired label

FP7/DXB secures children’s retailer brand

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