SOCIATE to represent wardrobe-recycling store

Dubai-based marketing and PR agency, SOCIATE has been appointed to represent RETOLD in Dubai. Previously known as My Ex Wardrobe, an online wardrobe-recycling store, RETOLD is set to open its first retail space, located on Umm Sequim Road. The space will offer clothes, shoes and accessories from luxury labels and high-street brands. SOCIATE will be responsible for RETOLD’s PR and marketing campaign and digital awareness across the UAE.

“RETOLD is taking their values Reduce, Reuse, Recycle and Reown to new heights by highlighting the importance of sustainability and minimalism and we’re excited to be on this drive to create a community hub with them,” says Rosa Bullock, Founder, SOCIATE. “Our team will be all hands on deck to provide PR support to all their activities to increase brand awareness with the best quality.”