Starcom makes new appointment 

Starcom, part of Publicis Media, has appointed Racha Makarem to the role of Regional CEO. With over 15 years of experience in the agency, Racha previously worked as Head of the Analytics and Insights Practice and most recently held the role of Managing Director of the Data Science Practice. In her new role, she will elevate the passion and collaborative spirit of Stardom to drive change while also continuing to build the agency’s deliverables against the increasing demand for data.

“Over the past 15 years, my expertise has been in helping our clients solve complex business problems from the lens of the consumer, mining data and delivering actionable insights,” says Racha. “Previously, as the head of the Publicis Media Data & Science Practice, my role was to build this expertise across our network and client teams, fueling marketing transformation in an age where data is prevalent.  In my role as CEO, I will accelerate this momentum, ensuring that we continue to shape the industry.  My priorities, leading Starcom, the Human Experience Company are; to work closely with our clients to create real solutions that accelerate their growth, to leverage actionable data and technology to deliver marketing transformation, and to invest in our people who will drive the capabilities around data, technology and performance to propel the growth of our clients business in today’s digital economy. We have never faced a more dynamic time to be in our business and I’m excited to be at the helm of Starcom, leading into tomorrow.”