POP Communications to represent luxury handbag brand

Dubai-based public relations and influencer marketing agency, POP Communications has been appointed by Lana Marks as its PR and social media agency in the UAE. Set to open this month at Atlantis The Palm, Dubai, Lana Marks is a luxury handbag brand that merges form, function and fashion to provide luxury accessory products for fashion lovers across the UAE. POP Communications will be responsible for Lana Marks’ launch strategy and event, as well as ongoing media and influencer support. The agency will also handle the launch of the brand’s UAE social media accounts.

“The Lana Marks brand has become synonymous with the most luxurious fashion forward handbags in the world,” says Roxanne Mukhi, Managing Director, POP Communications. “We are excited to be part of the brand’s launch team in the UAE and to communicate its offerings to the right target market.”