POP Communications to represent bridal label

Dubai-based public relations and influencer marketing agency, POP Communications has been appointed to represent House of Moirai. Founded in 2012, the bridal wear label specialises in Bohemian-inspired wedding dresses that are handmade in their Dubai studio. POP Communications will handle their traditional PR including new brand extension launches.

“As a boutique agency, House of Moirai was a natural fit for us,” says Sarah Dudley, Managing Director, POP Communications. “The market for bridal wear in Dubai is busy but there is a distinct niche in the market for contemporary bridal wear that caters for the alternative bride. We are excited to work with House of Moirai at such an exciting time in their brand journey.”